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Selecting and managing multiple new media platforms<br />Americas ELT New Media<br />IGEP 2010<br />
Topics<br />A framework for pairing media to educational interactions<br />Efficiently developing courses that place new m...
Media Consumption<br />
Media<br />
Educational contexts<br />Student-teacher ratio<br />Person-technology ratio<br />Lesson purpose<br />
Educational Contexts<br />
Educational Context-Media pairings<br />
Managing the platforms<br />Content<br />Development<br />Marketing<br />
Content<br />Commission at course level<br />Target educational contexts across lifecycle<br />Externalize data<br />
Development<br />Platform/product line focus<br />Pre-production planning<br />Short phases ending in real product<br />Pa...
Marketing<br />New channels<br />New thought leaders<br />New expectations<br />
Thank you<br />Roderick Gammon<br />rgammon@cambridge.org<br />212/337-5024 (New York City)<br />http://cambridge.org/us/e...
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Selecting and managing multiple new media platforms

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Presentation given at 2010 International Group of Educational Publishers (IGEP) conference. Discusses developing courses with multiple new media components, and pairing of technologies to educational context.

Published in: Business, Design
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Transcript of "Selecting and managing multiple new media platforms"

  1. 1. Selecting and managing multiple new media platforms<br />Americas ELT New Media<br />IGEP 2010<br />
  2. 2. Topics<br />A framework for pairing media to educational interactions<br />Efficiently developing courses that place new media into multiple interaction contexts <br />
  3. 3.
  4. 4. Media Consumption<br />
  5. 5. Media<br />
  6. 6. Educational contexts<br />Student-teacher ratio<br />Person-technology ratio<br />Lesson purpose<br />
  7. 7. Educational Contexts<br />
  8. 8. Educational Context-Media pairings<br />
  9. 9. Managing the platforms<br />Content<br />Development<br />Marketing<br />
  10. 10. Content<br />Commission at course level<br />Target educational contexts across lifecycle<br />Externalize data<br />
  11. 11.
  12. 12. Development<br />Platform/product line focus<br />Pre-production planning<br />Short phases ending in real product<br />Partnerships<br />
  13. 13. Marketing<br />New channels<br />New thought leaders<br />New expectations<br />
  14. 14. Thank you<br />Roderick Gammon<br />rgammon@cambridge.org<br />212/337-5024 (New York City)<br />http://cambridge.org/us/esl<br />
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