Selecting and managing multiple new media platforms
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Selecting and managing multiple new media platforms

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Presentation given at 2010 International Group of Educational Publishers (IGEP) conference. Discusses developing courses with multiple new media components, and pairing of technologies to educational ...

Presentation given at 2010 International Group of Educational Publishers (IGEP) conference. Discusses developing courses with multiple new media components, and pairing of technologies to educational context.

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Selecting and managing multiple new media platforms Selecting and managing multiple new media platforms Presentation Transcript

  • Selecting and managing multiple new media platforms
    Americas ELT New Media
    IGEP 2010
  • Topics
    A framework for pairing media to educational interactions
    Efficiently developing courses that place new media into multiple interaction contexts
  • Media Consumption
  • Media
  • Educational contexts
    Student-teacher ratio
    Person-technology ratio
    Lesson purpose
  • Educational Contexts
  • Educational Context-Media pairings
  • Managing the platforms
    Content
    Development
    Marketing
  • Content
    Commission at course level
    Target educational contexts across lifecycle
    Externalize data
  • Development
    Platform/product line focus
    Pre-production planning
    Short phases ending in real product
    Partnerships
  • Marketing
    New channels
    New thought leaders
    New expectations
  • Thank you
    Roderick Gammon
    rgammon@cambridge.org
    212/337-5024 (New York City)
    http://cambridge.org/us/esl