Engage with us:
-Follow our hashtag #EESM4
-Scan our QR code for info
-Check in on
-Take pictures and post them to SM
Scan for a bonus!
Check out this cool
infographic about event
1. Why use social media?
2. Some examples
3. What’s been said
4. Before your event
5. During your event
6. After you event
Why use social media?
• Connect with large audiences
• People who can’t attend can still engage
• Monitor event’s success before, during & after
• Extend the lifetime of your event online
• Live responses furthers engagement
Meet A Pro!
• Director of Strategy
• Author, Social State:
Thoughts, Stats and
Stories about the State
of Social Media in
2013Photo from Sprinklr
For the enterprise...
• Cloud software
o Social Customer
• Social listening tool
• Command Center
o Visual data & curate
“The best social
for the enterprise”-
There’s an App for that….
“A mobile engagement
platform for today's
“It all started when I decided to create an iPhone app for
a film festival in 2008. The original idea came from my
experience at film festivals...I was frustrated with large
bulky printed film guides and no access to the film trailers
before the showing.”--Patrick Payne
Event Apps Help By….
-Lists attendees before event starts
-In-app messaging function
-Post and “after event” invitation
-In-app social media feeds
What’s Been Said
General Lit. Review
General tips via Digital Marketing Dept.
Tell Your Story
“To really engage your audience, you need to tell a story. Take a look at your organization, your
mission, your event with fresh eyes and find the stories that are most interesting. Tell those stories
on social media, your website, in your newsletter.”
With all the clutter on Social Media, it’s important to create content that catches
peoples’ eyes. Incorporate visual media as much as you can!
Questions to consider Via “Business 2
Whom are you talking with?
Knowing your audience is always important on social media, but especially when trying to engage
with people about your event.
Do you stir “Passion Factor” among your
“Disney isn’t about movies, it’s about magic. Apple isn’t about technology, it’s about innovation.
What are you about?”
It’s the small things via TINT
Create a Hashtag. (and use it!)
Get started early.
Reach out to others!
Actively encourage engagement.
Use your networks.
Your Event and Social Media
SU Athletic Comm,
Social Commerce, Director
Before the Event
Step One: ORGANIZATION
• Set up your networks
• Send out a “blast” about your event
• Collect RSVPs
• Involve attendees in organization
• Adjust your strategy based on early results
• Collaborate with other organizers
Before the Event
Step Two: PROMOTION
• Stay diligent and consistent
• Create original content
• Integrate SM and registration
• Create incentives for sharing
• Again, track your reach and adjust accordingly.
Before the Event
EXPECT THE UNEXPECTED, AND PLAN FOR IT
(via Esteban Contreras)
• Be proactive and know your crisis plan!
• Who needs to be involved & what should they say?
• “make sure that there is a clear reason for any action...”
• Practice your crisis plan before the event!
• The unexpected can happen to anyone, what defines
you is the response.
During the Event
• Now you’ve got people to attend, great! But social media engagement has
• Display twitter feeds with hashtags.
• Live stream the event.
• Create specific opportunities/questions to engage on SM.
• Encourage attendees to check in at various locations.
• Offer incentives/prizes for most engaged guests.
• If needed, provide “customer support” for issues in progress.
After the Event
EXTEND THE LIFETIME VALUE
• Your event was a success and is over, but
your SM presence still exists. Use it!
• Share event highlights.
• Post presentations, summarize on blog posts.
• Share pictures from the event.
• Don’t stop engaging!
• Monitor buzz and collect feedback, your future events will be better
• Use this event to promote others.
CASE STUDY #1
Director of Public Relations
What Mitch had to say:
-Try to engage on SM 24/7
-Twitter, Facebook, Instagram, Website, &
“I think we operate the best on Twitter it allows us to get
quick messages across to students about our
programming. Also we have a pretty unique witty voice on
twitter that I think helps us promote the UU brand.”--
How SM helps
-Where do we get tickets/are they still
What would you do without SM?!
“To be honest, it's the biggest factor in how we promote our
events….It has been such a great tool to throw our info into the
pool of content on social media.”--Mitchell Mason
Consumer Electronics Show
○ A global stage for next
○ 3,200 exhibitors
○ Industry thought leaders
• Getting creative and experimental
ex: AT&T and Team Epic http://www.bizbash.com/a-new-way-to-encourage-twitter-activity-at-events/new-
• Adapting to emerging social media
• Creating your own app