Guangzhou Bike Share - Nitin Warrier

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Overview of public bike share system in Guangzhou, China

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Guangzhou Bike Share - Nitin Warrier

  1. 1. Summary of the process of implementing the Public Bicycle System in Guangzhou, China NITIN WARRIER City Program Manager, ITDP (India) nitinwarrier@itdp.org
  2. 2. What is ITDP? ITDP stands for the Institute for Transportation and Development policy. We are an international not for profit organization and promote sustainable and equitable transportation worldwide. We function as ad so s to c es a d go e e fu c o advisors o cities and government age c es e agencies. We provide necessary support in conceptualization, planning, detailing and implementation of best practice sustainable and equitable urban transport programs and systems. We raise our funding from international donor agencies. We do not seek any remuneration We seek a commitment to support and implement sustainable urban transport systems. systems
  3. 3. ITDP key program areas are Public transit: Investing in modern, attractive public transit systems, specifically bus rapid transit, to provide a higher quality of life in cities Non‐Motorized Transport: Making streets safer and more convenient for cyclists and pedestrians, improving the q quality of affordable non‐motorized vehicles, and promoting bike use y , p g Travel Demand Management: Reducing air pollution, congestion, and CO2 emissions by reducing private car use through parking regulations access management, and road user charging regulations, management Urban Accessibility: Reinforcing urban centers by encouraging pedestrian‐oriented real estate development, development urban design and public space management design, Sustainable Transportation Investment: Ensuring necessary funding is available for sustainable transport projects.
  4. 4. EUROPE ASIA NORTH (India AMERICA China Indonesia) ITDP CENTRAL AFRICA AMERICA SOUTH AMERICA
  5. 5. Project Introduction : Guangzhou Bike Share • The system opened in June 22nd , 2010. • The first phase is along the Zhongshan dadao BRT corridor, has 18 stations and 1000 bicycles. y •In August 2nd, this system has been expanded to 113 stations and 5000 bikes mainly around bikes, Huajinxincheng and Xiayuan BRT stations and the nearby living and business areas .
  6. 6. Project Introduction : Guangzhou Bike Share This bike sharing project contains 3 phases phases, providing 15,000 bicycles. • Phase 1: along the BRT corridor and nearby living and business areas with 5,000 bikes. • Phase 2: Will set stations around the bus stops with 5,000 bikes. • Phase 3: (to be completed before Asian games): set stations in Jinshazhou and Daxuecheng with 5,000 bikes .
  7. 7. Operations • Initiated by the Guangzhou Government and operated by Guangzhou Public Bicycle Operation and Management Co. • They use high technology RFID and GPS technology. • As there are more bicycles than docks, so some of the stations have attendants as well as automated docks. • A user needs to register to use the system, users g y , can use the Yangchengtong card (this card can be used for bus,BRT, metro and taxi) or public bicycle service card, Users need a deposit of at least 300 card RMB .
  8. 8. Operations • In only 2 months, – The number of rental per day has reached 5000, – There have 10,182 people registered the service, , p p g , • The service time of the system is 7:00‐22:00, 24‐hour services are available in three stations: – Tianhegongyuan A, – Dashadi metro station – Huangcun.
  9. 9. Pricing model Time Used Price 1 hour 0 RMB Additional 1 ‐ 2 hours 1 RMB More than 3 hours 3 RMB The goal of the pricing model is to encourage short trips not to maximize revenue. In Hangzhou 95% of the trips are less than 1 hour ‐ so they are free
  10. 10. Pathway to success in implementing Guangzhou’s Public Bi l S G h ’ P bli Bicycle System Getting from Documentation to... to Implementation 2008 2010
  11. 11. Other Systems in China Beijing B iji Hangzhou Shanghai Wuhan
  12. 12. Bicycle Parking High Quality Bike Parking Casual Bicycle Parking
  13. 13. Bicycle Sharing
  14. 14. Bicycle Sharing
  15. 15. Bike parking surveys
  16. 16. Bike volume surveys
  17. 17. Bikeway surveys
  18. 18. Bike users surveys Who’s riding bicycles in Guangzhou Age Gender 70 100 Sex Female Sex Male percentage 90 60 80 50 70 60 40 50 30 40 20 30 20 10 10 0 0 < 18 19 ‐ 30 31 ‐ 44 45 ‐ 59 > 60 Female Male An even distribution of young men and women
  19. 19. Who’s riding bicycles in Guangzhou 18.0 percentage Income distribution at all locations 16.0 16 0 70.0 70 0 percentage 14.0 60.0 12.0 50.0 50 0 10.0 8.0 40.0 6.0 30.0 4.0 20.0 2.0 0.0 10.0 student housewife freelance other company college / university alien worker ercial service titution staff school staff of public 0.0 tudent st of < 500 500 ‐ 1000 1000 ‐ 2000 2000 ‐ 4000 > 4000 taff a st inst comme e Personal Income / month [RMB] Occupation
  20. 20. How often and what kind of bicycle? Cost of bicycle 45.0 Frequency of bicycle use percentage 40.0 35.0 60 30.0 p percentage g 25.0 20.0 50 15.0 10.0 5.0 40 0.0 < 100 100 ‐ 200 200 ‐ 500 500 ‐ 1000 > 1000 30 35.0 Preferred bicycle style 20 percentage 30.0 25.0 10 20.0 15.0 10.0 0 5.0 occasionally 1 ‐ 3 times per > 3 times per > once per day 0.0 week week Folding Bike Mountain City Bike Race Bike Old Style BMX Bike Frequency of use
  21. 21. How long are users riding? g g Trip time by bike [minutes] 40.0 35.0 35 0 30.0 25.0 20.0 15.0 percentage 10.0 5.0 0.0 < 10 10 ‐ 20 20 ‐ 30 30 ‐ 45 > 45 Time span [minutes] 92 % of people ride a bicycle for less than 45 minutes
  22. 22. Education and Training of Local Decision Makers • GMEDRI • Communication Commission • Planning Department • Public Bicycle Company
  23. 23. Promotion and Media
  24. 24. Continual Cooperation with Public Bike • Cooperation with the Guangzhou Public Bicycle Management Co Ltd. to give continual support of the system – Station location planning – Technical support – Operational recommendations – Added efficienc efficiency
  25. 25. Financing – Capital Costs • Guangzhou – Completely paid for by the government • Shanghai – Packaged in with the total operational cost of RMB 1500/bicycle/year • H Hangzhou – C h Completely paid f b the l l id for by h government • Wuhan – Xinfeida (operating company) paid for the capital costs
  26. 26. Revenue Model Revenue can come from the following streams: • Usage fee • Advertising d ii • Membership fee • Temporary visitor membership • System Sponsorship • Retail
  27. 27. Estimated Costs of Guangzhou System • Capital Costs – RMB 25 million • Operating Costs – RMB 9.6 million per year Operating costs are an estimate because the system is new
  28. 28. Usage Fee Revenue • Guangzhou: Duration of use Cost of use First hour free of charge 1 – 2 hours thereafter 1 元 2 – 3 hours thereafter 2元 More than 3 hours 3 元 / hour Max per day 30 – Generates very little revenue • In Hangzhou ‐ 95% rides <1 hour • Chinese systems: usually at least 1 hour free • Western systems: ½ hour free
  29. 29. Advertising • Advertising rates throughout the city vary greatly – Some stations have no marketable advertising space • Each station one/two large boards one small boards, board • A conservative estimate for Guangzhou is ¥5,000,000 per year • On bicycle advertising is hard to sell; unless one large company takes the whole fleet
  30. 30. Membership Fee Revenue • Potential revenue from annual membership fee Membership Fee ¥5 ¥ 20 ¥ 50 150,000 ¥ 750,000 ¥ 3,000,000 ¥ 7,500,000 Users 250,000 ¥ 1,250,000 ¥ 5,000,000 ¥ 12,500,000 500,000 ¥ 2,500,000 ¥ 10,000,000 ¥ 25,000,000 1,000,000 ¥ 5,000,000 ¥ 20,000,000 ¥ 50,000,000 • This has the potential to price out some users (RMB 300 in Guangzhou’s case) • There is no data to show price elasticity of annual membership p y p fees
  31. 31. Tourist Visitor Membership Revenue • Tourist membership can be a major source of revenue Daily Usage Fee Guangzhou Annual % Uptake 50 100 Visitors 0.01 590,000 118,0000 1.18 1 18 million visitors in 2009 to Guangzhou 0.1 5,900,000 11,800,000 1.0 59,000,000 118,000,000
  32. 32. System Sponsorship China has not done a system sponsorship but there are very successful models in Montreal, Canada (Rio Tinto) and recently in London UK (Barclays). London, (Barclays) Barclay’s provided about £25 mil of to the system over a 5 year period (the £25 mil includes bicycle superhighway infrastructure project [estimated 1/3 of the total cost). cost)
  33. 33. Retail Revenue The sale of general goods can add revenue to cover operating costs
  34. 34. www.chinabikesharing.org hi bik h i

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