Online Revelation
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Online Revelation

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Delivered by the ScreenWords Marketing team to audiences in Vancouver, "Online Revelation" is a primer for small businesses and community organizations on how to build their presence online. Through ...

Delivered by the ScreenWords Marketing team to audiences in Vancouver, "Online Revelation" is a primer for small businesses and community organizations on how to build their presence online. Through social media and blogging, businesses and organizations can engage with their customers and constituents and create meaningful connections online

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  • Full Name Full Name Comment goes here.
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  • Thank you for sharing your ideas regarding social media and social networking. Your short description of popular social networking sites were more than enough for their definition. Social media marketing is indeed the biggest paradigm shift since the industrial revolution.
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  • Ryan
  • Ryan – We love what we do and it allows us to work with some really great people. We do different things for different clients based on their unique needs.
  • Ryan – These are some examples of the things we use to do our jobs, and the best part is, most of them are free. Mostly I just liked the shiny logos
  • Ryan – Don’t worry, we’ll email all of this to you later, and some of its kind of advanced anyway
  • Ryan – High level explanation
  • ROI, GRAPHS, CHARTS, DATA. Scary stuff and it doesn’t have to be.
  • Social isn't anything new. You’ve been doing it your entire lives. Its just that it’s on the internet now.
  • Share things to the people you’re connected with and respond genuinely to the things they share. Start conversations
  • Facebook has over 650 MILLION users and has more page views that any other site on the internet. In fact it kind of almost is its own internet. Everyone is using it, from tweens, to grandma’s and from big national brands to
  • Twitter has over 250 MILLION users and is the pulse of what’s happening RIGHT NOW.
  • LinkedIn has over 100 MILLION users and is the go to place to connect with your past, current and future colleagues.
  • Wordpress is what’s called a “Content Management System” or CMS. Lets you install themes and widgets and is designed so that non web-developers can manage their own sites.
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  • People spend a lot of time online. Younger generations are already spending more time online than watching TV or reading. Social network usage is one of the most popular activities online and is the fastest growing segment.
  • Facebook is still growing really fast. It’s practically everywhere on Earth now (With some notable exceptions – China, India, Brazil). Young people are social network natives, but the older generations are catching on quickly.
  • Different networks cater to different groups – The key point here is to find the right networks for your audience. Almost ALL social networks skew Female. Women rule social.
  • Businesses can see results from getting active. The more active you are the better the results and the more engaged a following you’ll be able to build. Bigger following = bigger reach = higher ROI
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Online Revelation Online Revelation Presentation Transcript

  • ONLINE REVELATION
  • Someof OUR CLIENTS
  • SomeTOOLS WE USE
  • Don’t worry. We’ll email all of this to you later.
    www.hootsuite.com
    www.klout.com
    www.yelp.ca
    www.foursquare.com
    www.gowalla.com
    www.quora.com
    www.google.com/alerts
    www.google.com/reader
    www.google.com/analytics
    Some GREAT LINKS
  • WHAT IS SOCIAL MEDIA MARKETING?
  • IT Doesn't have to be like this.
  • GOOD NEWS.You already know most of this stuff!
  • Social Media Marketing =Sharing +Networking
  • SOCIAL MEDIA IS Simple. Its JUST SHARING. Online.
  • FacebookIS THE Worlds Largest social network.
  • TWITTERIS THE REALTIME Social Network.
  • LINKEDINIS THE Professional SOCIAL NETWORK.
  • WORDPRESSIs A WEBSITE AND BLOGGING PLATFORM.
  • WHAT DOES THIS ALL MEAN FOR MY BUSINESS?
  • WELL, HOW ABOUT SOME CONTEXT FIRST?
  • DOES ANY OF THIS APPLY TO MY INDUSTRY?
  • IN A WORD, YES.
  • HOW ABOUT SOME CASE STUDIES?
  • MARTELL HOME BUILDERSUSING FACEBOOK and TWITTER to build ENGAGEMENT With loyal FANS.
  • FERGUSUN MOVING AND STORAGETHE NUMBERSDON’T LIE,PROVING ROI.
  • THERE’S GOT TO BE AT LEAST ONE NUMBERSPERSON IN THE ROOM.
    Web traffic UP over 2,000% in 18 months
    Business generated from website UP from 3% to 18%
    Tripled staff from 15 to 45
    Revenues UPby 32.5%
    Featured as a cover story in local business magazine for #1 ranking in Vancouver moving related keywords on Google
  • LETS SEE HOW ITS DONE.HINT: Its remarkably EASY.
  • FACEBOOKCreate YourPage.
  • USE YOUR BUSINESS NAME, NOT YOUR PERSONAL NAME.SELECT THE RIGHT CATEGORY. EASY, RIGHT?
  • FACEBOOKMAKE IT INVISIBLE.
  • FACEBOOKLOAD IT WITH CONTENT LIKE links,PicturesVideo & CLIPS, THENSUGGEST TO FRIENDS AND FANS.
  • UPDATE YOUR PAGE REGULARLY AND SHARE INTERSTING AND RELEVANT CONTENT YOU FIND. TOLD YOU IT WAS EASY.
  • TWITTERCLAIM YOUR NAME.
  • TWITTERUPLOAD YOUR AVATAR.
  • TWITTERUPLOAD A BACKGROUND.
  • FOLLOW INDUSTRY & INFULENCERS.OBSERVE, LISTEN &SAY NOTHING.
  • LINKEDINSignup using your real name.
  • LINKEDINAdd YOUR PHOTO, SUMMARY, EXPERIENCE, EDUCATION and Resume.
  • LINKEDINAdd yourself to networks andConnect to everyone you know.
  • LINKEDIN IS LIKE A MIXER, ROLODEX AND JOBS BOARD IN ONE.
  • SHOULD I BE BLOGGING?PROBABLY.
  • BLOGGING Benefits: Loyalty, interest, SEO.
  • BUT I HAVE NOTHING TO SAY.
  • KEYWORDS VS. PERSONALITY.
  • CREATING COMPELLING CONTENT.
  • BLOGING BEST Practice EXAMPLES.
  • GARY VAYNERCHUCKPassion & Personality DRIVE engagement
  • Faye Smith MakeupLocal artist has high post frequency and a genuine voice.
  • PERSONAL BRANDING
  • BRAND IDENTITY VS. YOUR IDENTITY.
  • 10 KEY TAKEAWAYS
  • 1. Claim your PRESENCE ONLINE: WEBSITE, TWITTER, FACEBOOK, LINKEDIN.
  • 2. Set objectives, not goals.
  • 3. Create a content centre.
  • 4. Find the best.
  • 5. Listen.
  • 6.Learn the community.
  • 7. Identify a tribe. 
  • 8.Make lists. 
  • 9. Do what youlove.
  • 10. Have FUN!
  • THANKS!
  • ONLINE REVELATION