Your SlideShare is downloading. ×
Internet Radio For Marketers
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Internet Radio For Marketers

884
views

Published on

Discover the opportunities for targeted marketing in digital radio platforms.

Discover the opportunities for targeted marketing in digital radio platforms.


0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
884
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Internet Radio for MarketersUnderstanding a new era of music listening Remy Wainfeld Intern, Digital Integration & Innovation
  • 2. Growth of Online Radio*US population, ages 12+ rtcrm proprietary and confidential 2
  • 3. Internet-Only Radio versus Online Radio rtcrm proprietary and confidential 3
  • 4. Internet Radio rtcrm proprietary and confidential 4
  • 5. How do people listen to internet radio?
  • 6. Listening Platforms rtcrm proprietary and confidential 6
  • 7. Browser Platforms rtcrm proprietary and confidential 7
  • 8. Application Platforms rtcrm proprietary and confidential 8
  • 9. Mobile Platforms rtcrm proprietary and confidential 9
  • 10. Who listens to internet radio?
  • 11. Listenership’s Demographics By Gender By Age Group rtcrm proprietary and confidential 11
  • 12. Meet Michael rtcrm proprietary and confidential 12
  • 13. Meet Lauren rtcrm proprietary and confidential 13
  • 14. Listeners are Influencers rtcrm proprietary and confidential 14
  • 15. How do listeners interact with internet radio?
  • 16. Listening Behaviors rtcrm proprietary and confidential 16
  • 17. Social Behaviors rtcrm proprietary and confidential 17
  • 18. How can marketers take advantage of this platform?
  • 19. Audio Ads• :15, :30, or :60 second spots rtcrm proprietary and confidential 19
  • 20. Synched Banner rtcrm proprietary and confidential 20
  • 21. Pre-Roll Audio/Video rtcrm proprietary and confidential 21
  • 22. In-Player rtcrm proprietary and confidential 22
  • 23. Increased Customer Engagement rtcrm proprietary and confidential 23
  • 24. Costumer Engagement Comparison*US population, ages 18+ rtcrm proprietary and confidential 24
  • 25. Targeted Advertising rtcrm proprietary and confidential 25
  • 26. Metrics rtcrm proprietary and confidential 26
  • 27. Key Takeaways• Internet radio is rapidly growing in popularity• Listeners access internet radio from multiple platforms – marketers can engage listeners across a variety of contexts.• Internet radio provides marketers with an opportunity to engage a younger population. rtcrm proprietary and confidential 27
  • 28. Appendix I: Most Popular Internet Radio Music Genres*Experian Simmons, “Fall 2010 Teen/Adult Study,”, ages 18+ rtcrm proprietary and confidential 28
  • 29. Thank you!

×