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SNAP Summit Developer Analytics

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    SNAP Summit Developer Analytics SNAP Summit Developer Analytics Presentation Transcript

    • The “New” Facebook After the Profile Redesign October 28, 2008 Presenters: Charles Yong and Jing Chen
    • Biggest Winners Pet Society (134%) and Elven Blood (141%) grew significantly between September and October 2008
    • Biggest Losers
    • Overall Positive Effect
      • 145+ million Monthly Active Users (MAU) among Top 25 Apps
      • +84%
    • What should I be thinking about?
    • BETTER APPS!
      • Higher production quality
      • Higher level of engagement
        • Average page views per user per day
        • Time spent on the application
        • Time between visits
    • New Trends in Social Gaming
      • Start simple and grow in complexity
        • Social gamer vs. MMO gamer
      • Frequently updated new content
        • Everything gets boring!
      • Incentivized rewards
        • Not just more virtual currency!
      • Inflation control on virtual currency
    • Q&A