The “New” Facebook After the Profile Redesign October 28, 2008 Presenters:  Charles Yong and Jing Chen
Biggest Winners Pet Society (134%) and Elven Blood (141%) grew significantly between September and October 2008
Biggest Losers
Overall Positive Effect <ul><li>145+ million Monthly Active Users (MAU) among Top 25 Apps  </li></ul>
<ul><li>+84% </li></ul>
What should I  be thinking about?
BETTER APPS! <ul><li>Higher  production quality </li></ul><ul><li>Higher level of  engagement </li></ul><ul><ul><li>Averag...
New Trends in Social Gaming <ul><li>Start  simple  and grow in  complexity </li></ul><ul><ul><li>Social gamer vs. MMO game...
Q&A
Upcoming SlideShare
Loading in...5
×

SNAP Summit 3 - Developer Analytics

445

Published on

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
445
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

SNAP Summit 3 - Developer Analytics

  1. 1. The “New” Facebook After the Profile Redesign October 28, 2008 Presenters: Charles Yong and Jing Chen
  2. 2. Biggest Winners Pet Society (134%) and Elven Blood (141%) grew significantly between September and October 2008
  3. 3. Biggest Losers
  4. 4. Overall Positive Effect <ul><li>145+ million Monthly Active Users (MAU) among Top 25 Apps </li></ul>
  5. 5. <ul><li>+84% </li></ul>
  6. 6. What should I be thinking about?
  7. 7. BETTER APPS! <ul><li>Higher production quality </li></ul><ul><li>Higher level of engagement </li></ul><ul><ul><li>Average page views per user per day </li></ul></ul><ul><ul><li>Time spent on the application </li></ul></ul><ul><ul><li>Time between visits </li></ul></ul>
  8. 8. New Trends in Social Gaming <ul><li>Start simple and grow in complexity </li></ul><ul><ul><li>Social gamer vs. MMO gamer </li></ul></ul><ul><li>Frequently updated new content </li></ul><ul><ul><li>Everything gets boring! </li></ul></ul><ul><li>Incentivized rewards </li></ul><ul><ul><li>Not just more virtual currency! </li></ul></ul><ul><li>Inflation control on virtual currency </li></ul>
  9. 9. Q&A
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×