SNAP Summit 3 - Developer Analytics
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SNAP Summit 3 - Developer Analytics - Presentation Transcript
- The “New” Facebook After the Profile Redesign October 28, 2008 Presenters: Charles Yong and Jing Chen
- Biggest Winners Pet Society (134%) and Elven Blood (141%) grew significantly between September and October 2008
- Biggest Losers
- Overall Positive Effect
- 145+ million Monthly Active Users (MAU) among Top 25 Apps
- +84%
- What should I be thinking about?
- BETTER APPS!
- Higher production quality
- Higher level of engagement
- Average page views per user per day
- Time spent on the application
- Time between visits
- New Trends in Social Gaming
- Start simple and grow in complexity
- Social gamer vs. MMO gamer
- Frequently updated new content
- Everything gets boring!
- Incentivized rewards
- Not just more virtual currency!
- Inflation control on virtual currency
- Q&A
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