SNAP Summit 2.0: SocialMedia Business School

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Building Your Application Business
Hi, I’m Nick
Marketers Developers
Advertisements
Boost Trafﬁc
The Future of Advertising on the Social Web
Why?
Why? it’s a $21.1 billion industry and growing.... IAB est.
Total Advertising, 1999-2007 $25,000 $20,000 $15,000 $10,000 $5,000 $0 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
New Media $ Advertising $
New Media $ Advertising $
Everyone’s Getting Social 1.66 hours online / wk day (48% of spare time) (media-screen)