SNAP Summit 3 User: Action! Leading users to action through design
blah blah blah
solana crawford founder,  c hief  d esign  o fficer
designers? developers? biz decision makers?
design = communication
click-moment
the variable states of user action
pre  click-moment
know goals audience product / service know them
users get there by chance by choice
powerful tools
layout / position / hierarchies fonts size shapes imagery movement / lines content
contrast
read this  read this  read this  read this  read this  read this  read this  read  this  read this  read this  read this  ...
read this  read this  read this  read this  read this  read this  read this  read  this  read this  read this  read this  ...
read this  read this  read this  read this  read this  read this  read this  read this  read this  read this  read this  r...
read this  read this  read this  read this  read this  read this  read this   read this  read this  read this  read this  ...
color
color associations
elegance, wisdom, balance, neutrality, formality, dullness, pollution, urban sprawl
 
light, air, innocence, purity, cleanliness, peace, simplicity, winter, surrender, hope death (eastern cultures)
 
modernity, power, sophistication, elegance,  style, wealth, mystery, fear, sadness death (western cultures)
 
 
 
passion, energy, love, sex, speed, heat, fire, leadership, power, aggression, danger, stop wealth (china), devil (western ...
 
peace, unity, friendliness, loyalty, wisdom, strength, calmness, cleanliness, sadness, coldness, skies, water, technology
 
 
life, nature, environment, fertility, growth, health, youth, inexperience, hope, balance, harmony, go, good luck, generosi...
 
sunlight, summer, joy, optimism, intelligence, wealth (gold), hope, sociability, friendship, hazards, dishonesty, deceit  ...
 
 
envy, sensuality, bisexuality, wealth, royalty, pride, mystery, spirituality, creativity, wisdom, arrogance, exaggeration,...
 
happiness, energy, balance, heat, fire, enthusiasm, playfulness, aggression, arrogance, overemotion, warning, danger, autu...
 
spring, gratitude, appreciation, admiration, joy, sympathy, femininity, health, love, sex, marriage
 
 
keep users engaged
 
 
 
 
during  click moment
the click-moment the user shift
don’t disappoint the user
consistency through the variable states of user action
post  click moment
 
 
what makes the user take action? choice trust
risk vs. accomplishment
love your audience love what you are selling/promoting design for that
the click-moment user action key for business design: priority
thank you
¿?
solana crawford solana @ DESIGNaboutTOWN.com linkedin  |   facebook (+) designabouttown.com/blog 18 bartol st., san franci...
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User Action: Design About Town

  1. 1. SNAP Summit 3 User: Action! Leading users to action through design
  2. 2. blah blah blah
  3. 3. solana crawford founder, c hief d esign o fficer
  4. 4. designers? developers? biz decision makers?
  5. 5. design = communication
  6. 6. click-moment
  7. 7. the variable states of user action
  8. 8. pre click-moment
  9. 9. know goals audience product / service know them
  10. 10. users get there by chance by choice
  11. 11. powerful tools
  12. 12. layout / position / hierarchies fonts size shapes imagery movement / lines content
  13. 13. contrast
  14. 14. read this read this read this read this read this read this read this read this read this read this read this donate read this read this read this
  15. 15. read this read this read this read this read this read this read this read this read this read this read this donate read this read this read this
  16. 16. read this read this read this read this read this read this read this read this read this read this read this read this read this read this read this
  17. 17. read this read this read this read this read this read this read this read this read this read this read this read this read this read this read this
  18. 18. color
  19. 19. color associations
  20. 20. elegance, wisdom, balance, neutrality, formality, dullness, pollution, urban sprawl
  21. 22. light, air, innocence, purity, cleanliness, peace, simplicity, winter, surrender, hope death (eastern cultures)
  22. 24. modernity, power, sophistication, elegance, style, wealth, mystery, fear, sadness death (western cultures)
  23. 28. passion, energy, love, sex, speed, heat, fire, leadership, power, aggression, danger, stop wealth (china), devil (western cultures)
  24. 30. peace, unity, friendliness, loyalty, wisdom, strength, calmness, cleanliness, sadness, coldness, skies, water, technology
  25. 33. life, nature, environment, fertility, growth, health, youth, inexperience, hope, balance, harmony, go, good luck, generosity, envy, coldness
  26. 35. sunlight, summer, joy, optimism, intelligence, wealth (gold), hope, sociability, friendship, hazards, dishonesty, deceit mourning (egypt), courage (japan)
  27. 38. envy, sensuality, bisexuality, wealth, royalty, pride, mystery, spirituality, creativity, wisdom, arrogance, exaggeration, confusion
  28. 40. happiness, energy, balance, heat, fire, enthusiasm, playfulness, aggression, arrogance, overemotion, warning, danger, autumn, desire
  29. 42. spring, gratitude, appreciation, admiration, joy, sympathy, femininity, health, love, sex, marriage
  30. 45. keep users engaged
  31. 50. during click moment
  32. 51. the click-moment the user shift
  33. 52. don’t disappoint the user
  34. 53. consistency through the variable states of user action
  35. 54. post click moment
  36. 57. what makes the user take action? choice trust
  37. 58. risk vs. accomplishment
  38. 59. love your audience love what you are selling/promoting design for that
  39. 60. the click-moment user action key for business design: priority
  40. 61. thank you
  41. 62. ¿?
  42. 63. solana crawford solana @ DESIGNaboutTOWN.com linkedin | facebook (+) designabouttown.com/blog 18 bartol st., san francisco, ca
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