How to Power Your Site With the Social Web October 2008

October 2008

What Makes Me “Me”?

What I Say About Me profile

What I Say About Me

What Others Say About Me reputation

What Others Say About Me

What I Do activity

What I Do

Who I Know social graph

Who I Know

What I Create content

What I Create

Where I Can Go authentication

Where I Can Go

The Web Identity activity profile social graph reputation authentication content

The Old World Social Networks Social Sites

The Old World The Lonely Social Network

The Lonely Social Network

The New World Open Identity

The New World The Social Social Network

The Social Social Network

The Goal?

Make Life Simpler

Tapping Into Identity Standards

The Identity Standards activity RSS, ATOM, XMPP, OpenSocial profile hCard, hCal, OpenSocial, SReg, Attribute Exchange reputation MicroID social graph OpenSocial, XFN, FOAF, PortableContacts authentication OAuth, OpenID content XSPF, EXIF, etc…

Why This Matters to You

User Acquisition Lower the barrier to entry

Retention You become both complementary and indispensable

Traffic Make your site and service a fulcrum

Make your site and service a fulcrum

Monetization Gain valuable insights into your user base by allowing them to easily plug in

Why This Matters

The Platforms…

Social Platforms Your Site

Courtesy of Joseph Smarr, from Web 2.0 Expo NYC

Social Windows

The Other Platform…

the web!

Microformats

Microformats

Microformats

Microformats hCal hCard XFN hReview And more!

Closing Thoughts

The Impact The web is becoming an increasingly open and social place, and standards can power social functionality Now you don't have to reinvent the wheel when looking to provide new features You can not only utilize existing social platforms like MySpace Data Availability, but also tap into existing semantic information It is important to understand this distributed landscape and plan intelligently so that you can best leverage these new open building blocks and participate in the ecosystem

The web is becoming an increasingly open and social place, and standards can power social functionality

Now you don't have to reinvent the wheel when looking to provide new features

You can not only utilize existing social platforms like MySpace Data Availability, but also tap into existing semantic information

It is important to understand this distributed landscape and plan intelligently so that you can best leverage these new open building blocks and participate in the ecosystem

Questions?

Contact: Max Engel: mengel@myspace.com