Portal 2.0 - Web 2.0 plus social utility

Portal 2.0 - Web 2.0 plus social utility Roadmap Permanent app navigation Access to social graphs

Roadmap

Permanent app navigation

Access to social graphs

Zynga – Social games for the mass market

Zynga – Social games for the mass market Zynga – Current Metrics 25 games: Casual MMO, Virtual World 5 networks (FB, MySpace, Bebo, Hi5, Friendster) 5.5Bn monthly PVs 5.0M DAUs

25 games: Casual MMO, Virtual World

5 networks (FB, MySpace, Bebo, Hi5, Friendster)

5.5Bn monthly PVs

5.0M DAUs

Zynga – Social games for the mass market Industry leaders by DAU Source: Adonomics.com & Zynga estimates Company DAU Zynga 5.0M RockYou 3.7M Slide 2.7M Playfish 1.8M Agape (Causes) 1.1M

Zynga – Social games for the mass market Sample room on Yoville

Zynga – Social games for the mass market

Zynga – Social games for the mass market Dragon Wars

Industry challenge – growth through retention DAU – Leading Apps

Industry challenge – growth through retention Portal 2.0 roadmap Build app usage and verticals Industry standards DAU – Leading Apps

Portal 2.0 roadmap

Build app usage and verticals

Industry standards