H!N Case Study Final

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    2 Favorites & 1 Group

    H!N Case Study Final - Presentation Transcript

    1. Case Study: The Nielsen Company Challenge Conceive and develop a next-generation, Web 2.0 platform which allows consumers to become a collective voice of change by sharing their opinions and media consumption habits about entertainment with not just millions of other consumers, but with Nielsen, the world’s leading provider of marketing information, audience measurement, and business media products and services. Solution Hey! Nielsen launched in Beta in the Fall of 2007. Combining social networking, a proprietary ‘opinion engine’ and a buzz tracker, Hey! Nielsen provides real- time metrics on not just what is popular in entertainment, but also why, while giving consumers a voice they have never had and helping Nielsen re-invent the ways they conduct audience measurement.
    2. USER EXPERIENCE

    + Cassandra PhillippsCassandra Phillipps, 2 years ago

    custom

    680 views, 2 favs, 0 embeds more stats

    Hey Neilson! Case Study by Affinitive

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 680
      • 680 on SlideShare
      • 0 from embeds
    • Comments 0
    • Favorites 2
    • Downloads 29
    Most viewed embeds

    more

    All embeds

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories

    Groups / Events