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Connecting Social with Advertising

Connecting Social with Advertising

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  • 1. Connecting Social with Advertising
  • 2. evolution of widgets to applications
  • 3. the marketplace
  • 4. appssavvy
    • appssavvy is a direct sales team for leading applications and developers in the social media space. Essentially we create a bridge from Madison avenue to the Bay area.
    • The idea is simple: Unify the industry leaders, monetize the application universe and provide solutions for advertisers.
  • 5. the ecosystem
  • 6. creating a bridge from Madison Avenue to Palo Alto Interruptive Advertising Social Activity on the Web
  • 7. solutions for brands
  • 8. history of buying media…
  • 9. people are already social, so don’t force it
  • 10. it’s not easy to predict what will do well… 9,650 Total Installs 965 Daily Users 20.5 Million Total Installs 205,000 Daily Users
  • 11. disruptive banners on social networks
  • 12. focus on the social environment – add value to it This is why FB apps exist, so should the advertising.
  • 13. appssavvy working with top brands and agencies
  • 14. the value you bring becomes the advertisement
  • 15. adidas originals
  • 16. TBS - My Boys
  • 17. VO5 Ultimate Flirt Custom Application
  • 18. Sony Home Video - 21
  • 19. A&E - Two Coreys
  • 20. Kohl’s Video Contest Custom Application
  • 21. Starship Troopers 3 - Sony Home Video
  • 22. Best Practices
  • 23. how to move the space forward
    • Apps are the new form of websites, users don’t leave FB to find content, they go to applications like Flixster and Mesmo…
    • Utility apps are the future of social media, spam apps won’t survive.
    • Create apps that make a difference, improve your day and help you connect.
    • Show transparency in metrics
    • Work with 3rd party reporting metrics
    • Clear the air about the differences between widgets and apps
    • Behavioral social targeting
    • Provide case studies
    • Custom isn’t always the way to go - appssavvy does build and currently is running some custom programs but sponsoring existing apps is a far easier approach to reaching an existing user base as well as being far more economical
    • Look beyond the banners down the road, yes they are part of the mix, but they aren’t everything. We should look at engagement metrics and over time hope to show what the results mean
    • Don’t view social media space as your test budget
    • Agencies communicate – Digital, Account team and creative
  • 24. What’s Next?
  • 25. appssavvy appsplanner
    • Step 1:
    • Login as: Agency or Developer
  • 26.
    • Logged in as an agency or media buyer allows users to easily browse all applications in the appssavvy network to find applications relevant to their upcoming campaigns.
    • appssavvy network consist of over 90 publishers and 300+ applications
    agency perspective
  • 27.
    • Media buyers can do in-depth searches for applications relevant to their upcoming campaign browsing by:
    search
    • Category: IE: Sports
    • Platform: IE: Facebook
    • Media Unit Availability: IE, Skyscraper
    • Age
    • Gender ratio: IE: 50% Male, 50% Female
    • Geographical location
    • Real time traffic stats from Sometrics
  • 28.
    • If a media buyer searches for applications under “sports,” all relevant applications will appear on screen with additional options.
    search
  • 29.
    • If a media buyer clicks the “ total sports fan ” application from the previous list of “sports apps”, the screen will change to show an in-depth look at that particular application including data on:
    total sports fan -Description, real time traffic data, platform, category, media units available, custom branding opportunities as well as an option to inquire about advertising on the app.
  • 30.
    • appsplanner allows developers to easily add a new application into the system for select agencies to then browse through.
    • In doing so, developers inform media buyers of:
    developer perspective
    • Application description
    • Platform available on: IE: Myspace, Bebo
    • Media Sizes available
    • Unique Branding opportunities available, IE: Custom Skin Main Page
    • Real time traffic stats from Sometrics
  • 31.