Appssavvy SWAT Prezo

Slide 1: Connecting Social with Advertising

Slide 2: evolution of widgets to applications

Slide 3: the marketplace

Slide 4: appssavvy appssavvy is a direct sales team for leading applications and developers in the social media space. Essentially we create a bridge from Madison avenue to the Bay area. The idea is simple: Unify the industry leaders, monetize the application universe and provide solutions for advertisers.

Slide 5: the ecosystem

Slide 6: creating a bridge from Madison Avenue to Palo Alto Interruptive Advertising Social Activity on the Web

Slide 7: solutions for brands

Slide 8: history of buying media…

Slide 9: people are already social, so don’t force it

Slide 10: it’s not easy to predict what will do well… 20.5 Million Total Installs 9,650 Total Installs 205,000 Daily Users 965 Daily Users

Slide 11: disruptive banners on social networks

Slide 12: focus on the social environment – add value to it This is why FB apps exist, so should the advertising.

Slide 13: appssavvy working with top brands and agencies QuickTimeﾪ and a decompressor are needed to see this picture. QuickTimeﾪ and a decompressor are needed to see this picture. QuickTimeﾪ and a decompressor are needed to see this picture. QuickTimeﾪ and a QuickTimeﾪ and a decompressor decompressor are needed to see this picture. are needed to see this picture.

Slide 14: the value you bring becomes the advertisement

Slide 15: adidas originals

Slide 16: TBS - My Boys

Slide 17: VO5 Ultimate Flirt Custom Application

Slide 18: Sony Home Video - 21

Slide 19: A&E - Two Coreys

Slide 20: Kohl’s Video Contest Custom Application

Slide 21: Starship Troopers 3 - Sony Home Video

Slide 22: Best Practices

Slide 23: how to move the space forward • Apps are the new form of websites, users don’t leave FB to find content, they go to applications like Flixster and Mesmo… • Utility apps are the future of social media, spam apps won’t survive. • Create apps that make a difference, improve your day and help you connect. • Show transparency in metrics • Work with 3rd party reporting metrics • Clear the air about the differences between widgets and apps • Behavioral social targeting • Provide case studies • Custom isn’t always the way to go - appssavvy does build and currently is running some custom programs but sponsoring existing apps is a far easier approach to reaching an existing user base as well as being far more economical • Look beyond the banners down the road, yes they are part of the mix, but they aren’t everything. We should look at engagement metrics and over time hope to show what the results mean • Don’t view social media space as your test budget • Agencies communicate – Digital, Account team and creative

Slide 24: What’s Next?

Slide 25: appssavvy appsplanner Step 1: Login as: Agency or Developer

Slide 26: agency perspective Logged in as an agency or media buyer allows users to easily browse all applications in the appssavvy network to find applications relevant to their upcoming campaigns. appssavvy network consist of over 90 publishers and 300+ applications

Slide 27: search Media buyers can do in-depth searches for applications relevant to their upcoming campaign browsing by: •Category: IE: Sports •Gender ratio: IE: 50% Male, 50% Female •Platform: IE: Facebook •Geographical location •Media Unit Availability: IE, Skyscraper •Real time traffic stats from Sometrics •Age

Slide 28: search If a media buyer searches for applications under “sports,” all relevant applications will appear on screen with additional options.

Slide 29: total sports fan If a media buyer clicks the “total sports fan” application from the previous list of “sports apps”, the screen will change to show an in-depth look at that particular application including data on: -Description, real time traffic data, platform, category, media units available, custom branding opportunities as well as an option to inquire about advertising on the app.

Slide 30: developer perspective appsplanner allows developers to easily add a new application into the system for select agencies to then browse through. In doing so, developers inform media buyers of: •Application description •Unique Branding opportunities available, IE: •Platform available on: IE: Myspace, Bebo Custom Skin Main Page •Media Sizes available •Real time traffic stats from Sometrics