Apps are the new form of websites, users don’t leave FB to find content, they go to applications like Flixster and Mesmo…
Utility apps are the future of social media, spam apps won’t survive.
Create apps that make a difference, improve your day and help you connect.
Show transparency in metrics
Work with 3rd party reporting metrics
Clear the air about the differences between widgets and apps
Behavioral social targeting
Provide case studies
Custom isn’t always the way to go - appssavvy does build and currently is running some custom programs but sponsoring existing apps is a far easier approach to reaching an existing user base as well as being far more economical
Look beyond the banners down the road, yes they are part of the mix, but they aren’t everything. We should look at engagement metrics and over time hope to show what the results mean
Don’t view social media space as your test budget
Agencies communicate – Digital, Account team and creative