Local Search Engine Marketing Optimization 1-19-10
Upcoming SlideShare
Loading in...5
×
 

Local Search Engine Marketing Optimization 1-19-10

on

  • 395 views

Local Search Engine Marketing & Optimization

Local Search Engine Marketing & Optimization

Statistics

Views

Total Views
395
Views on SlideShare
395
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Local Search Engine Marketing Optimization 1-19-10 Local Search Engine Marketing Optimization 1-19-10 Presentation Transcript

  • Introduction: Local Search Optimization By Robert Flournoy
  • Why Google Local is Important? All Business Rely on Local Presence – Of Course Except Pure-Play Internet Regardless of Industry – Business to Business – Business to Consumer
  • Why Google Local is Important? Proliferation of Mobile Devices
  • What Determines Local Listings? Relevance – Type of Service – Proximity to Search Query Citation – Supporting Listings • Yellow Pages • Service Directories
  • Local Optimization: Other Factors 1. Having a Google Profile 2. Proper Categorization 3. Proximity to City Center 4. Keyword in Title & Description 5. Location in Title & Description 6. Keyword in Custom Fields 7. Videos & Photos in Listing 8. Using a Local Number 9. Inclusion of Coupons Source: http://www.davidmihm.com/local-search-ranking-factors.shtml
  • Your Google Business Profile Example: Minnetonka Dentist
  • Optimization Steps First Step: Claim/Create Local Profiles – Create/Claim Your Google Profile – Complete Every Profile Field – Submit to UniversalBusinessListing.org – Submit to InfoUSA, SuperPages, YellowPages, etc – Submit to Yelp, Judy’s Book, etc
  • Optimization Steps IMPORTANT – Submit to Other Sites Using Exact Google Profile Info • Company Name • Address • Local Phone Number • Description • Services/Products • Etc…
  • Optimization Steps Step 2: Beating Competitors – Analyze Competitor Citations • Go Get Similar & More Citations – Industry Directories – Web Directories – Associations – Analyze Competitor Reviews • Incent Your Customers to Leave Reviews Example: Minnetonka Dentist
  • Optimization Steps Next Step: Getting Indexed – Ping and/or Bookmark Your Listing Pages • Pingomatic • Social Bookmarking –Reddit –Digg –Del.icio.us
  • Optimization Steps Final Words – Completely Dominate Page – Regular Results Too • Traditional SEO – Leverage Microformats
  • Optimization Steps For More Detailed Information • Optimizing for Multiple Business Locations • RDFs & Microformats • Complete Google Local Domination Contact Me: rflournoy@bluecedarmarketing.com