Google SEO Post-Penguin World 6-19-2012

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Google SEO Post-Penguin World

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Google SEO Post-Penguin World 6-19-2012

  1. 1. SEO Post-Penguin
  2. 2. SEO = Web Strategy Anything you do on the web now impacts SEO • All Signals to Google • Traditional SEO Model • • • Onsite Offsite New Model Includes • • • Usability & Experience Engagement Social Signals
  3. 3. Onsite SEO - Basics Clean HTML & CSS code: • <Title> tag: • Do not make it look Spammy • Do not stuff keywords • Meta <description> tag • Important for SEO & SERP CTR • Be smart and summarize - 155 characters • Use target keyword at least once
  4. 4. Onsite SEO - Basics Clean HTML & CSS code: • Meta <keywords> tag • Google does NOT use • Put in a few if you like Must strike a balance
  5. 5. Onsite SEO - Content Writing for Human & Search Engine Consumption • 2 Birds, 1 Stone • Engaging & Perfectly optimized for target keyword(s). • Keyword density • 0.5-1% seems to be a Safe Density • Just use your keyword wisely and smartly • LSI Keywords • Use at least 1 per 100 Keywords
  6. 6. Onsite SEO - Content Writing for Human & Search Engine Consumption • Types of content: (cont) • Informational • Factual • How-to's & tutorials : • News and evens
  7. 7. Offsite SEO – Link Building / Social Media Make Link Building Look Natural • Diversify! • Anchor Text • Domain name, unrelated words (click here), LSI words • 10% Primary Keyword • 35% Various other Keywords • 25% Click Here/Here/(variation) • 30% Raw link • Link to Inner Pages Not just homepage • Links from all types sites • Just not web 2.0, blogs, profiles…
  8. 8. Offsite SEO – Link Building / Social Media Make Link Building Look Natural • Diversify! (cont) • Link to Inner Pages Not just homepage • Links from all types sites • Just not web 2.0, blogs, profiles… • Sample Breakdown: • 5% Primary (Authority) Backlinks • 5% High End Contextual Backlinks • 10% Mixed backlinking • 80% Web2.0

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