Google SEO - Panda Best Practices 10-18-2011

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Google SEO - Panda Best Practices

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Google SEO - Panda Best Practices 10-18-2011

  1. 1. Minneapolis Marketing Authority Oct 18th, 2011
  2. 2. Agenda Introductions – What You Currently Do? – Experience with Internet Marketing – Current Issues/Questions Roundtable Discussion – Current Issues – Open Table Topics of Interested Random “Stuff”
  3. 3. Background 10 Years Internet Marketing Experience – Started with Email Marketing – Built a Boston based Internet Consulting Agency • From $180k to $2 Million in 2 Years • Managed $35 Million in Client Revenues – Left to Start My Own Business • Operate Several Ecommerce & Content Websites • Small Consulting Practice for Select Clients I started this group to share and learn with others
  4. 4. Background Areas of Expertise – eCommerce – Search Engine Optimization – Online Advertising – Social Media – Conversion Optimization
  5. 5. Background Web Portfolio – eCommerce • High-End Baby Gear • Baby Care / Feeding • Branded / Luxury RX Eyewear • Extreme Watersports – Luxury Real Estate – Niche Topics – Social Network
  6. 6. Background Michelle Schmidt • 10 Years Internet Marketing Experience – Currently Operates IceLinkDesign.net
  7. 7. Agenda Introductions –What You Currently Do? –Experience with Internet Marketing –Current Issues/Questions
  8. 8. Agenda General Discussion – News & Events • Google Analytics • Panda Update 2.7 Oct. 14th • Facebook Google Insights for Websites – Specific Questions – Successes/Failures
  9. 9. Background What is Panda? • Primarily for Duplicate Content • Create a Humanized Algorithm – Is the site authoritative? – Are there to many ads? – What’s the quality of the content? Aggregate Individuals Scores of Pages into Site-Wide Score
  10. 10. Background Google Webmaster Tools: Give visitors the information they're looking for: Provide high-quality content on your pages, especially your homepage. This is the single most important things to do… One of the most important steps in improving your site's rankins in Google search results is to ensure that it contains plenty of rich content…
  11. 11. Background Matt Cutts: "...looking for higher quality sites to surface for long tail queries..." The Caffeine update enabled Google to track more website “signals” by re-engineering how they index.
  12. 12. Background Manipulating quality website signals becomes more expensive than earning…
  13. 13. Background Aggregate Individuals Scores of Pages into Site-Wide Score The underlying concept is inherently flawed… because we’re different…
  14. 14. Background What is Panda? • Page Level Quality Classifier – Content • Duplicate Content – Usability • Bounce Rates / Single Page Access – Interface • % of Ads to Content Assess Subjective Characteristics Algorithmically!
  15. 15. Background What is Panda? Index Rankings Serp Snippets Remove Duplicates Rerank Serps Other Signals Track Removed Panda Remove From Index Domain Score Page Score
  16. 16. Background Best Practices • • • • • Don’t Mix Good & Crap / Scraped Content Never Use Vendor / Canned Text Add rel=Author Tax to Your Content Unique Meta Information Minimize Ad Footprint Assess Subjective Characteristics Algorithmically!
  17. 17. Interesting Sources: • Don Crowther • Distilled • Pandasized
  18. 18. Interesting Website Critique
  19. 19. Interesting Linkdex.com – SEOmoz, Ontolo, LotusJump Functionality • Keyword Research / Tracking • Onsite Optimization • Link Building • SEO Team Workflow

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