Ecommerce Redeployment 1-17-2011

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Magento Ecommerce Re-Deployment
Objectives:
✓ New Brand & Design
✓ Sync with Supplier
✓ Add Complex Product Filtering
✓ Increase Prescription Orders

Published in: Technology, Business
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Ecommerce Redeployment 1-17-2011

  1. 1. Minneapolis Marketing Authority Jan 17th, 2012
  2. 2. Agenda Introductions – What You Currently Do? – Experience with Internet Marketing – Current Issues/Questions Roundtable Discussion – Current Issues – Open Table Topics of Interested Random “Stuff”
  3. 3. Background 10 Years Internet Marketing Experience – Started with Email Marketing – Built a Boston based Internet Consulting Agency • From $180k to $2 Million in 2 Years • Managed $35 Million in Client Revenues – Left to Start My Own Business • Operate Several Ecommerce & Content Websites • Small Consulting Practice for Select Clients I started this group to share and learn with others
  4. 4. Background Areas of Expertise – eCommerce – Search Engine Optimization – Online Advertising – Social Media – Conversion Optimization
  5. 5. Background Web Portfolio – eCommerce – Luxury Real Estate – Niche Topics – Social Network
  6. 6. Background Michelle Schmidt • 10 Years Internet Marketing Experience – Currently Operates IceLinkDesign.net
  7. 7. Agenda Introductions –What You Currently Do? –Experience with Internet Marketing –Current Issues/Questions
  8. 8. Agenda General Discussion – Open Forum / Questions – News & Events – My Current Project / Discussion – Google +1 Introduction
  9. 9. Current Project BuyEyeglasses.com Re-Deployment • New Brand & Design • Sync with Supplier • Add Complex Product Filtering • Increase Prescription Orders
  10. 10. Current Project New Branding & Design OLD NEW
  11. 11. Current Project Sync with Supplier • • • Poorly Managed Missing Fields Not Standardize External MySQL Inventory XML Feed Supplier XML Feed Web Based Reports and Manual Matching Magento Store Automated & Manual Matching to Sync
  12. 12. Current Project Complex Filtering Brand Filtering Only Multi-Dimensional
  13. 13. Current Project Increase Prescription Sales • Problems: – – – – – “Opt In” Model Complicated Wizard No Decision Tree Fields Not Required Frame / Prescription Combine
  14. 14. Current Project Other Features • Category Pages – No Refresh Add to Cart & Indicator – Quick View Modal • Product Page – Prescription Configurator – Credibility Indicators – Social Proof
  15. 15. Current Project Other Features • Product Page example – Prescription Configurator – Credibility Indicators – Social Proof
  16. 16. Google Google +1
  17. 17. Google Highlights • Add the Button • Pick Size http://www.google.com/+1/button/ http://www.google.com/webmasters/+1/button/index.html • Make Sure Add Canonical Tag – Tells Google Page to Prioritize <link rel="canonical" href="http://www.example.com/product.php?item=widget&sort=num">
  18. 18. Google Components – Circles – Hangouts – Home – Sparks – Profile – Photos
  19. 19. Google Stream • Shows Info Shared – You Can Share Content Here – What Your Friends Are Sharing https://plus.google.com/u/0/ • Analogous to FB News Feed
  20. 20. Google Circles • Not FB or Twitter – More Control – Cannot Simply Friend or Follow
  21. 21. Google Hangouts • Video Chat • Up to 10 People • Click on Hangout • Install Plugin
  22. 22. Google Photos • Upload • Share Similar to Facebook
  23. 23. Google Other • Finding People / Clients – Circles > Find People – Use Circle+ Chrome Extension to Facilitate – Directories • gglpls.com • Recommendedusers.com
  24. 24. Google Other • Updating Profile – Icon in Top Toolbar • Creating a Page – On Stream Click Create Page • Posting to Facebook
  25. 25. Google Other • Posting to Facebook – Go to facebook.com/mobile and click on Send me my upload email – Click send me my upload email – Create a new circle in G+
  26. 26. Google Other • Posting to Facebook – Add a contact name with FB email – Edit FB Page for Mobile Updates

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