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Contextual Advertising Minneapolis Marketing Authority
Contextual Advertising Minneapolis Marketing Authority
Contextual Advertising Minneapolis Marketing Authority
Contextual Advertising Minneapolis Marketing Authority
Contextual Advertising Minneapolis Marketing Authority
Contextual Advertising Minneapolis Marketing Authority
Contextual Advertising Minneapolis Marketing Authority
Contextual Advertising Minneapolis Marketing Authority
Contextual Advertising Minneapolis Marketing Authority
Contextual Advertising Minneapolis Marketing Authority
Contextual Advertising Minneapolis Marketing Authority
Contextual Advertising Minneapolis Marketing Authority
Contextual Advertising Minneapolis Marketing Authority
Contextual Advertising Minneapolis Marketing Authority
Contextual Advertising Minneapolis Marketing Authority
Contextual Advertising Minneapolis Marketing Authority
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Contextual Advertising Minneapolis Marketing Authority

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Finally! Now you can get some inexpensive traffic to catapult your business into the stratosphere without spending thousands on pricey Google Adwords clicks! …

Finally! Now you can get some inexpensive traffic to catapult your business into the stratosphere without spending thousands on pricey Google Adwords clicks!

Jeff Hendrix will reveal his secrets on how he drives qualified visitors to his websites without spending a dime on Google Adwords.

Guest Speaker: Jeff Hendrix

Topic: Get the Inside Scoop on Contextual Advertising to Build Your Business

Published in: Marketing, Business, Technology
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Transcript

  • 1. Get Proven Results On Building Your Business With Contextual Advertising May 20, 2014
  • 2. Agenda MIMA Meetup Background Introductions Latest News Speaker – Jeff Hendrix Discussion
  • 3. MIMA Meetup - Areas of Expertise Internet Marketing SEO Paid Search Media Buying Conversion OptimizationData Analysis / Analytics Local Search Email Marketing Mobile Advertising Social Media
  • 4. MIMA Meetup - Areas of Expertise Traffic x Conversion Optimization = Sales Break It Down…What It’s About…
  • 5. MIMA Meetup - Organizers Robert Flournoy – Started with Email Marketing – Built a Boston based Internet Consulting Agency • From $180k to $2 Million in 2 Years • Managed $35 Million in Client Revenues – 6 Years Ran Own Internet Business • Operate Several Ecommerce & Content Websites • Small Consulting Practice for Select Clients – VP eCommerce - Inc. 5000 & MN Fast 50 • 2013 60% Growth Year Over Year I started this group to share and learn with others
  • 6. MISMA Meetup - Organizers Jeff Kemnitz – New Co-Organizer – Head of Marketing - Inc. 5000 & MN Fast 50 • Grew from $1M to $6M over 4 years • Worked for Robb – Agency Director • Websites, SEO, PPC • Shopify certified development experts
  • 7. Introductions 30 Seconds – Introduce Yourself – Name & What You Currently Do? – Why Interested? – Internet Marketing Experience – Current Marketing Issues/Questions
  • 8. Introductions Want to Present or Know Someone Who Might?
  • 9. Latest News Google Shopping Forced Update – Forced update for all Product Listing Ads (PLAs) advertisers by August 2014 – New features: • Browse your inventory directly in AdWords • Product-level performance reporting • New benchmarking data • Multiple ad groups with priority settings
  • 10. Latest News Twitter Website Cards – New Twitter creative unit can be used in tweets to your followers or as paid ad unit – Image, Title and CTA – Beta advertisers showed 80-90% decrease in CPC
  • 11. Latest News Expert Authors for SEO – Matt Cutts answers “Will backlinks lose their importance in ranking?” in May 5 video – Quality ranking factor is authorship – Recommend Googling “how to add rel=author to” your content management system
  • 12. Latest News Any Additional News?
  • 13. Speaker Jeff Hendrix – Original member of MIMA – Doesn’t believe in Powerpoint – Contextual Advertising – Increasing Customer Lifetime Value (CLV) If you understand your CLV, then your paid media calculation changes
  • 14. Speaker Jeff Hendrix – Resources: • http://edition.cnn.com/2014/05/20/showbiz/shield-actor-michael- jace-homicide-charge/index.html • http://www.yahoo.com • http://www.perfectaudience.com • http://upsellit.com
  • 15. Discussion Questions?
  • 16. Resources Google Shopping Forced Update http://adwords.blogspot.com/2014/04/whats-next-for-shopping-campaigns-and-retailers.html http://searchengineland.com/starting-shopping-campaign-adwords-forget-know-keywords-191042 Twitter Website Cards https://blog.twitter.com/2014/increase-traffic-and-conversions-with-the-new-website-card http://alivewired.com/how-to-use-twitter-website-cards Expert Authors for SEO https://yoast.com/wordpress-rel-author-rel-me http://www.practicalecommerce.com/articles/67689-SEO-Leverage-Expert-Authors-for-Ecommerce Speaker – Jeff Hendrix http://edition.cnn.com/2014/05/20/showbiz/shield-actor-michael-jace-homicide-charge/index.html http://www.yahoo.com http://www.perfectaudience.com http://www.upsellit.com

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