Get Proven Results On Building
Your Business With Contextual
Advertising
May 20, 2014
Agenda
MIMA Meetup Background
Introductions
Latest News
Speaker – Jeff Hendrix
Discussion
MIMA Meetup - Areas of Expertise
Internet
Marketing
SEO Paid Search
Media
Buying
Conversion
OptimizationData
Analysis /
An...
MIMA Meetup - Areas of Expertise
Traffic x Conversion Optimization = Sales
Break It Down…What It’s About…
MIMA Meetup - Organizers
Robert Flournoy
– Started with Email Marketing
– Built a Boston based Internet Consulting Agency
...
MISMA Meetup - Organizers
Jeff Kemnitz
– New Co-Organizer
– Head of Marketing - Inc. 5000 & MN Fast 50
• Grew from $1M to ...
Introductions
30 Seconds – Introduce Yourself
– Name & What You Currently Do?
– Why Interested?
– Internet Marketing Exper...
Introductions
Want to Present or Know
Someone Who Might?
Latest News
Google Shopping Forced Update
– Forced update for all Product Listing Ads (PLAs)
advertisers by August 2014
– ...
Latest News
Twitter Website Cards
– New Twitter creative unit can be used in tweets to
your followers or as paid ad unit
–...
Latest News
Expert Authors for SEO
– Matt Cutts answers “Will backlinks lose their
importance in ranking?” in May 5 video
...
Latest News
Any Additional News?
Speaker
Jeff Hendrix
– Original member of MIMA
– Doesn’t believe in Powerpoint
– Contextual Advertising
– Increasing Custo...
Speaker
Jeff Hendrix
– Resources:
• http://edition.cnn.com/2014/05/20/showbiz/shield-actor-michael-
jace-homicide-charge/i...
Discussion
Questions?
Resources
Google Shopping Forced Update
http://adwords.blogspot.com/2014/04/whats-next-for-shopping-campaigns-and-retailer...
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Contextual Advertising Minneapolis Marketing Authority

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Finally! Now you can get some inexpensive traffic to catapult your business into the stratosphere without spending thousands on pricey Google Adwords clicks!

Jeff Hendrix will reveal his secrets on how he drives qualified visitors to his websites without spending a dime on Google Adwords.

Guest Speaker: Jeff Hendrix

Topic: Get the Inside Scoop on Contextual Advertising to Build Your Business

Published in: Marketing, Business, Technology
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Contextual Advertising Minneapolis Marketing Authority

  1. 1. Get Proven Results On Building Your Business With Contextual Advertising May 20, 2014
  2. 2. Agenda MIMA Meetup Background Introductions Latest News Speaker – Jeff Hendrix Discussion
  3. 3. MIMA Meetup - Areas of Expertise Internet Marketing SEO Paid Search Media Buying Conversion OptimizationData Analysis / Analytics Local Search Email Marketing Mobile Advertising Social Media
  4. 4. MIMA Meetup - Areas of Expertise Traffic x Conversion Optimization = Sales Break It Down…What It’s About…
  5. 5. MIMA Meetup - Organizers Robert Flournoy – Started with Email Marketing – Built a Boston based Internet Consulting Agency • From $180k to $2 Million in 2 Years • Managed $35 Million in Client Revenues – 6 Years Ran Own Internet Business • Operate Several Ecommerce & Content Websites • Small Consulting Practice for Select Clients – VP eCommerce - Inc. 5000 & MN Fast 50 • 2013 60% Growth Year Over Year I started this group to share and learn with others
  6. 6. MISMA Meetup - Organizers Jeff Kemnitz – New Co-Organizer – Head of Marketing - Inc. 5000 & MN Fast 50 • Grew from $1M to $6M over 4 years • Worked for Robb – Agency Director • Websites, SEO, PPC • Shopify certified development experts
  7. 7. Introductions 30 Seconds – Introduce Yourself – Name & What You Currently Do? – Why Interested? – Internet Marketing Experience – Current Marketing Issues/Questions
  8. 8. Introductions Want to Present or Know Someone Who Might?
  9. 9. Latest News Google Shopping Forced Update – Forced update for all Product Listing Ads (PLAs) advertisers by August 2014 – New features: • Browse your inventory directly in AdWords • Product-level performance reporting • New benchmarking data • Multiple ad groups with priority settings
  10. 10. Latest News Twitter Website Cards – New Twitter creative unit can be used in tweets to your followers or as paid ad unit – Image, Title and CTA – Beta advertisers showed 80-90% decrease in CPC
  11. 11. Latest News Expert Authors for SEO – Matt Cutts answers “Will backlinks lose their importance in ranking?” in May 5 video – Quality ranking factor is authorship – Recommend Googling “how to add rel=author to” your content management system
  12. 12. Latest News Any Additional News?
  13. 13. Speaker Jeff Hendrix – Original member of MIMA – Doesn’t believe in Powerpoint – Contextual Advertising – Increasing Customer Lifetime Value (CLV) If you understand your CLV, then your paid media calculation changes
  14. 14. Speaker Jeff Hendrix – Resources: • http://edition.cnn.com/2014/05/20/showbiz/shield-actor-michael- jace-homicide-charge/index.html • http://www.yahoo.com • http://www.perfectaudience.com • http://upsellit.com
  15. 15. Discussion Questions?
  16. 16. Resources Google Shopping Forced Update http://adwords.blogspot.com/2014/04/whats-next-for-shopping-campaigns-and-retailers.html http://searchengineland.com/starting-shopping-campaign-adwords-forget-know-keywords-191042 Twitter Website Cards https://blog.twitter.com/2014/increase-traffic-and-conversions-with-the-new-website-card http://alivewired.com/how-to-use-twitter-website-cards Expert Authors for SEO https://yoast.com/wordpress-rel-author-rel-me http://www.practicalecommerce.com/articles/67689-SEO-Leverage-Expert-Authors-for-Ecommerce Speaker – Jeff Hendrix http://edition.cnn.com/2014/05/20/showbiz/shield-actor-michael-jace-homicide-charge/index.html http://www.yahoo.com http://www.perfectaudience.com http://www.upsellit.com
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