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July 2010




                      Ask-For-Help Program
C O N FI D EN TI AL




                      The Unique “Ask-Peo...
Agenda




                                                        Why Ask-People’s-For-Help           2

              ...
Why a new health service for youth ?

                                                           Greenmount East Health Pr...
Initial target market: Youth Pregnant Women 1

                                                                      Perce...
Competitive Landscape


                                                 Several text services, computer software, hardwar...
AskPeoples - A physician extender in your pocket
We’ve all experienced

such Branded entry hall1




                     ...
Because your liberation is bound up in mine
                                                                              ...
P C H C A s k – F o r – H e l p Pr o g r a m
                                               Push-Pull Marketing & the Publ...
Web-based Supplemental


                                                                                   Agenda of past...
P C H C A s k – F o r – H e l p Pr o g r a m
                                                         Promotion & Collater...
Success Metrics




                                                 By Dec 2011, In Greenmount East

                    ...
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Mobile teen pregnant

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Transcript of "Mobile teen pregnant"

  1. 1. July 2010 Ask-For-Help Program C O N FI D EN TI AL The Unique “Ask-People’s-For-Help” AN D P R I VAT E ST R I C T LY REYNALD FLEURY
  2. 2. Agenda Why Ask-People’s-For-Help 2 The market competitive analysis 3-5 Program strategy 6 Public Relation strategy 7 Best place to promote the product 8 Collateral for the promotion 9 Measuring what we value 10 P C H C A s k – F o r – H e l p Pr o g r a m REYNALD FLEURY 2010 1
  3. 3. Why a new health service for youth ? Greenmount East Health Profile AskPeoples Baltimore is a city of neighborhoods. The Baltimore The People’s Community Health Center City Health Department has determined 55 clusters of new text messaging & mobile phone neighborhoods: Community Statistical Areas (CSAs) 1. application are the best concierge, coach and court jester to stay in touch and At a glance, there is 11,561 people living in the personally empower the community Greenmount East neighborhoods. These residents are because AskPeoples : largely African-American, and young (2/3 of this population is under 45 years of age). Immediately respond with expert support in stress and acute Then there’s the unmet health needs2 : situations such as thinking you are pregnant Life Expectancy, Death Rates, and YPLL below average (least healthy third). The AskPeoples offers today’s Greenmount East residents the leisure to 8 out of 11 identified causes of death below Instantly contact a buddy or a P C H C A s k – F o r – H e l p Pr o g r a m average. mentor to set appointment, or Infant Mortality Rate (IMR) 21.3 per 1,000 live for motivation and inspirational births and 29% of births to teenage mothers support AskPeoples includes: And even more importantly … Free mobile games – SimCity like with: Will Every baby get an Safe Sleep3 tonight?  Safe sleep conditions situations 1 Source: Office of Epidemiology and Planning, Baltimore City Health Department. Greenmount East Health Profile 2008. Baltimore City, Maryland: Baltimore City Health Department. October 2008 eport is available at www.baltimorehealth.org/dataresearch.html REYNALD FLEURY 2010 2 2 Greenmont East neighborhoods health indicators compared to the other 54 CSAs in Baltimore City. 3 B'More for Healthy Babies Every baby counts on you http://www.baltimorehealth.org/birthoutcomes.html
  4. 4. Initial target market: Youth Pregnant Women 1 Percent of infants classified as low & very low birth weight 37% 22.4 % P C H C A s k – F o r – H e l p Pr o g r a m Percent of mothers not 29% receiving prenatal care in the first trimester Percent of births to teenage mothers 1 Greenmont East neighborhoods. REYNALD FLEURY 2010 3
  5. 5. Competitive Landscape Several text services, computer software, hardware, and Web-based tools available on the market but: • Are tailored to only one condition (Text4Baby, KnowIT, SexINFO, Text2Quit) • Are either only concierge or coach services • Do not support usable and effective Ecological Momentary Assessment input tools • Do not support the behavior modification process • Are not fully individualized P C H C A s k – F o r – H e l p Pr o g r a m • Do not adapt to user personality • Do not contain the knowledge base of an interdisciplinary team • Products are web or smartphone based and not available to users in real-time as they go about their daily life. REYNALD FLEURY 2010 4
  6. 6. AskPeoples - A physician extender in your pocket We’ve all experienced such Branded entry hall1 Stay in touch wherever the people’s are2 P C H C A s k – F o r – H e l p Pr o g r a m REYNALD FLEURY 2010 5 1 What PCHC 3028 Greenmount Avenue hall will look like ? 2 Refer to People’s Vision and Mission
  7. 7. Because your liberation is bound up in mine He/she is to be the perfect child, and joked about it with your mobile. Nutrition Program, Cooking Classes, Smoking Cessation, Safe Sleep Tshirt It’s no one business but yours ! Scaling of services Text/Call AskPeoples: +1 275 736 7537 AskPeoples Text AskPeoples to 2-HELP-U TO to 2-KNOW 243578 to 4-MEET African American to 4-PLAY P C H C A s k – F o r – H e l p Pr o g r a m ethnicity, low Teens education, adolescent Increase the long-term success of mothers, smokers, alcoholic, Barriers any pregnancy poor nutrition Easy to ask Belief that their behavior does not affect health (perinatal) outcomes Specific Activities Belief that health center are not “youth friendly” Happy Hours REYNALD FLEURY 2010 6
  8. 8. P C H C A s k – F o r – H e l p Pr o g r a m Push-Pull Marketing & the Public Relation Strategy REYNALD FLEURY 2010 7
  9. 9. Web-based Supplemental Agenda of past and TEXT ASKPEOPLES TO future reunions Samples of phone P C H C A s k – F o r – H e l p Pr o g r a m games / SimCity Like available to download Print outs of Nutrition plan, shopping list, and health progress REYNALD FLEURY 2010 8
  10. 10. P C H C A s k – F o r – H e l p Pr o g r a m Promotion & Collaterals REYNALD FLEURY 2010 9
  11. 11. Success Metrics By Dec 2011, In Greenmount East • 68% mothers receiving prenatal care in the first trimester • 4% of infants classified as very low birthweight • 16% of infants classified as low birthweight • 19;5 % Infant Mortality Rate (IMR) per 1,000 live births P C H C A s k – F o r – H e l p Pr o g r a m REYNALD FLEURY 2010 10
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