CCPMP SMS Communications

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CCPMP SMS Communications

  1. 1. Using SMS for 2-way field communication and information services in rural Cambodia Cambodia Crop Production and Marketing Project (CCPMP): ASEM-200-130 Dr Robert Fitzgerald University of Canberra Presentation to the Northwest Agricultural Market Association (NAMA) Battambang, Cambodia, 25 November 2008
  2. 2. CCPMP <ul><li>Funded by the Australian Centre for International Agricultural Research (ACIAR). Project Leader Professor Bob Martin (University of New England). Collaborators from University of Canberra, CSIRO, DPI, MJP and CARE </li></ul><ul><li>The overarching aim of the project is to improve the functioning of the production – marketing system for maize and soybean in north-western Cambodia </li></ul><ul><li>The project will facilitate the sharing of knowledge and information between practitioners at all stages of the value chain </li></ul><ul><li>Is a large ‘integrated’ project drawing on trans disciplinary understandings and participatory action research (PAR) </li></ul>
  3. 3. Cambodia
  4. 4. Objectives <ul><li>Objective C1. To exploit the potential synergies and efficiencies that can be obtained by the production component informing the marketing component of the value chain, and vice versa  </li></ul><ul><li>Objective C2. To enhance the adoption of improved technologies and practices for production of upland crops by integrating agronomic, economic, environmental and social factors   </li></ul><ul><li>Objective C3. To improve post-harvest management, communications along the supply chain and value chain integration for maize and soybean in north-western Cambodia </li></ul><ul><li>Development of improved communications between different levels of the supply chain using SMS technology </li></ul>
  5. 5. SMS <ul><li>Low-cost mobile messaging system with good coverage in Cambodia </li></ul><ul><li>Reliable in ‘patchy’ areas (i.e. store-and-forward) </li></ul><ul><li>Send up to 160 characters per message </li></ul><ul><li>SMS server can be available 24 hours/7 days </li></ul><ul><li>Support for push and pull services </li></ul><ul><ul><li>Push: SMS server can send messages to phone user </li></ul></ul><ul><ul><li>Pull: a user can request information (Information on demand) from SMS server </li></ul></ul><ul><ul><li>Support for users to contribute (e.g. submit price information) and participate (e.g. complete surveys & ask questions/seek advice) </li></ul></ul>
  6. 6. Background <ul><li>Use SMS to improve communication by providing access to information </li></ul><ul><li>Previous work done on the Electronic Marketing Communication System (EMCS) funded by ACIAR </li></ul><ul><li>CCPMP - expand to market and production information </li></ul><ul><li>Recent SMS evaluation trial has been successful </li></ul><ul><li>Plan to use FrontlineSMS – an open source software designed for community groups and NGOs </li></ul><ul><li>More about FrontlineSMS and Ken Banks </li></ul>
  7. 7. FrontlineSMS
  8. 9. Example 1 -----CCPMP----- 1. PRICE 2. WEATHER 3. NEWS & ALERTS 4. FARM TIPS 5. Q&A 6. SURVEYS 7. HELP -----CCPMP-----
  9. 10. Information Services (1) <ul><li>Stage 1 </li></ul><ul><li>Price and market information by region </li></ul><ul><li>Connect to Cambodian Agricultural Market Information System (CAMIS) database via SMS </li></ul><ul><li>Farm tips - crop/production information </li></ul><ul><li>Weather, news and alerts – e.g. TB warnings </li></ul><ul><li>Requests for information (fax back or mail out) </li></ul><ul><li>Price submission </li></ul><ul><li>Will need to develop a simple coding system to facilitate SMS communication for farmers who do not read English. For example: </li></ul><ul><li>MBBB500 = M aize B uy price in B attam B ang $ 500 USD per tonne </li></ul>
  10. 11. Information Services (2) <ul><li>Stage 2 </li></ul><ul><li>Question and answer services (FAQs) </li></ul><ul><ul><li>Send PEST – autoreply with pest information </li></ul></ul><ul><ul><li>Send ‘What is the green worm?’ Extension Officer reply ‘Most likely podsucker. Contact XXX and treat with YYY’ </li></ul></ul><ul><li>Surveys and polls </li></ul><ul><ul><li>Farmer survey: Rate your maize crop from 1 – 5 </li></ul></ul><ul><ul><ul><li>Farmer sends: MAIZECROP 3 </li></ul></ul></ul><ul><ul><li>Trader survey: Rate soy bean quality from 1 – 5 </li></ul></ul><ul><ul><ul><li>Trader sends: SBQUALITY 3 </li></ul></ul></ul><ul><li>Link buyers and sellers by region </li></ul><ul><ul><li>SMS MAIZEBUYER </li></ul></ul><ul><ul><ul><li>Mr Teo – 012 345 678 </li></ul></ul></ul><ul><ul><ul><li>Ms Rattanak – 017 324 999 </li></ul></ul></ul><ul><li>Local service directories </li></ul>
  11. 12. A SMS Server Pailin Silo CAMBODIA FARMERS GOVT COLLECTORS SILOS NGOS FRONTLINESMS SERVER (PC, MAC or LINUX ) TRADERS GSM MODEM
  12. 13. Today’s workshop <ul><li>Discuss </li></ul><ul><ul><li>are you interested in using SMS? </li></ul></ul><ul><ul><li>what more information you need? </li></ul></ul><ul><ul><li>what other services would be useful (price, etc)? </li></ul></ul><ul><ul><li>how should we train and support users? </li></ul></ul><ul><li>Proposal </li></ul><ul><ul><li>to establish an SMS server in Pailin </li></ul></ul><ul><ul><li>develop an action plan and provide contact details for each officer </li></ul></ul><ul><ul><li>establish another a server? Where? </li></ul></ul>
  13. 14. Micro payments by SMS <ul><li>Using SMS to make small payments (<$100) </li></ul><ul><li>Like an electronic wallet </li></ul><ul><li>Developed by Australian (Canberra) company mHits – www.mhits.com.au </li></ul><ul><li>mHITs is a person-to-person (p2p) payment system which uses a mobile phone as the transaction device </li></ul><ul><li>Users send and receive money via SMS message to make payments instantly </li></ul><ul><li>Demonstration </li></ul>
  14. 15. A peer-to-peer micro payment system PAY 012345456 10 Send User receives $10 credit in their account
  15. 16. How it works
  16. 18. More information <ul><li>Dr Robert Fitzgerald </li></ul><ul><li>Associate Dean (Research) </li></ul><ul><li>Faculty of Education, University of Canberra </li></ul><ul><li>+61 417023539 (Australia) </li></ul><ul><li>+855 12491503 (Cambodia) </li></ul><ul><li>[email_address] </li></ul>

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