CCPMP SMS Communications

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  • 1. Using SMS for 2-way field communication and information services in rural Cambodia Cambodia Crop Production and Marketing Project (CCPMP): ASEM-200-130 Dr Robert Fitzgerald University of Canberra Presentation to the Northwest Agricultural Market Association (NAMA) Battambang, Cambodia, 25 November 2008
  • 2. CCPMP
    • Funded by the Australian Centre for International Agricultural Research (ACIAR). Project Leader Professor Bob Martin (University of New England). Collaborators from University of Canberra, CSIRO, DPI, MJP and CARE
    • The overarching aim of the project is to improve the functioning of the production – marketing system for maize and soybean in north-western Cambodia
    • The project will facilitate the sharing of knowledge and information between practitioners at all stages of the value chain
    • Is a large ‘integrated’ project drawing on trans disciplinary understandings and participatory action research (PAR)
  • 3. Cambodia
  • 4. Objectives
    • Objective C1. To exploit the potential synergies and efficiencies that can be obtained by the production component informing the marketing component of the value chain, and vice versa 
    • Objective C2. To enhance the adoption of improved technologies and practices for production of upland crops by integrating agronomic, economic, environmental and social factors  
    • Objective C3. To improve post-harvest management, communications along the supply chain and value chain integration for maize and soybean in north-western Cambodia
    • Development of improved communications between different levels of the supply chain using SMS technology
  • 5. SMS
    • Low-cost mobile messaging system with good coverage in Cambodia
    • Reliable in ‘patchy’ areas (i.e. store-and-forward)
    • Send up to 160 characters per message
    • SMS server can be available 24 hours/7 days
    • Support for push and pull services
      • Push: SMS server can send messages to phone user
      • Pull: a user can request information (Information on demand) from SMS server
      • Support for users to contribute (e.g. submit price information) and participate (e.g. complete surveys & ask questions/seek advice)
  • 6. Background
    • Use SMS to improve communication by providing access to information
    • Previous work done on the Electronic Marketing Communication System (EMCS) funded by ACIAR
    • CCPMP - expand to market and production information
    • Recent SMS evaluation trial has been successful
    • Plan to use FrontlineSMS – an open source software designed for community groups and NGOs
    • More about FrontlineSMS and Ken Banks
  • 7. FrontlineSMS
  • 8.  
  • 9. Example 1 -----CCPMP----- 1. PRICE 2. WEATHER 3. NEWS & ALERTS 4. FARM TIPS 5. Q&A 6. SURVEYS 7. HELP -----CCPMP-----
  • 10. Information Services (1)
    • Stage 1
    • Price and market information by region
    • Connect to Cambodian Agricultural Market Information System (CAMIS) database via SMS
    • Farm tips - crop/production information
    • Weather, news and alerts – e.g. TB warnings
    • Requests for information (fax back or mail out)
    • Price submission
    • Will need to develop a simple coding system to facilitate SMS communication for farmers who do not read English. For example:
    • MBBB500 = M aize B uy price in B attam B ang $ 500 USD per tonne
  • 11. Information Services (2)
    • Stage 2
    • Question and answer services (FAQs)
      • Send PEST – autoreply with pest information
      • Send ‘What is the green worm?’ Extension Officer reply ‘Most likely podsucker. Contact XXX and treat with YYY’
    • Surveys and polls
      • Farmer survey: Rate your maize crop from 1 – 5
        • Farmer sends: MAIZECROP 3
      • Trader survey: Rate soy bean quality from 1 – 5
        • Trader sends: SBQUALITY 3
    • Link buyers and sellers by region
      • SMS MAIZEBUYER
        • Mr Teo – 012 345 678
        • Ms Rattanak – 017 324 999
    • Local service directories
  • 12. A SMS Server Pailin Silo CAMBODIA FARMERS GOVT COLLECTORS SILOS NGOS FRONTLINESMS SERVER (PC, MAC or LINUX ) TRADERS GSM MODEM
  • 13. Today’s workshop
    • Discuss
      • are you interested in using SMS?
      • what more information you need?
      • what other services would be useful (price, etc)?
      • how should we train and support users?
    • Proposal
      • to establish an SMS server in Pailin
      • develop an action plan and provide contact details for each officer
      • establish another a server? Where?
  • 14. Micro payments by SMS
    • Using SMS to make small payments (<$100)
    • Like an electronic wallet
    • Developed by Australian (Canberra) company mHits – www.mhits.com.au
    • mHITs is a person-to-person (p2p) payment system which uses a mobile phone as the transaction device
    • Users send and receive money via SMS message to make payments instantly
    • Demonstration
  • 15. A peer-to-peer micro payment system PAY 012345456 10 Send User receives $10 credit in their account
  • 16. How it works
  • 17.  
  • 18. More information
    • Dr Robert Fitzgerald
    • Associate Dean (Research)
    • Faculty of Education, University of Canberra
    • +61 417023539 (Australia)
    • +855 12491503 (Cambodia)
    • [email_address]