Donna Baxter - Blogging & Online Tools - Presentation Transcript
Blogging and Other Online Tools That Will Empower YOU and Your Business and Help You Find Your Gold Mine Online
These Online Tools…
Are mostly free to use
You don’t need strong tech skills to use them
Can give you an online presence if you don’t have one
Or if you do have a site, they can increase traffic to it
they will save you time, money and make you look good
Help you Dig for Gold Online!
www.Blogger.com Free, Search Engine Friendly, Easy to Use
www.Blogger.com
Just like a website
Ranks higher in search engines
Easy to use. No Cost.
Can sign up for Google Adsense
Laptop Workshops
www.RescuePetLove.Blogspot.com
www.Ether.com Earn Money Selling What You Say! #15
www.Ether.com
Put your Ether Phone Number on your business card, website, blog or wherever people can find you. Your actual phone number is kept private.
Click to Call. You can also get an Ether Button for your blog or website that lets customers know whether you're available to take calls. Clicking on your button guides them through the payment process with a simple web form.
Ether 's commission is 15%, with no monthly fees, no setup fees, and no connection fees.
www.sentrylogin.com Turns ANY Website into a Members-Only Site eBook 2
www.sentrylogin.com
Sentry is a low-cost, full featured Password Protection Login System , remotely hosted for only $4.95 per month
Provides Quick, Easy Web-based Management of Members Who Will Log into Your Site Using Passwords
Works on Any Kind of Website
Member Access Fully Automated by PayPal Subscriptions Instant Payment Notification
www.pdfonline.com FREE PDF conversion service eBook 2
www.Postful.com Sending Letters Using Email #74
www.Postful.com
Easily include photos
If it’s a house you're trying to sell, photos matter. With Postful, you can either include photos as attachments or inline as part of html e-mails.
Send PDF and Office documents
Just by attaching a PDF or an Office document (odt, doc, xls, txt) to your e-mail, you can send it as a letter. Whether you're sending a legal filing, presentation, or loan application, Postful makes it easy to truly keep your office paperless.
Send letters just by including a name and mailing address in the subject line
Create special e-mail addresses for frequent contacts. Rather than sending to [email_address] , you might create an e-mail address for [email_address] so that you could send letters to Jim Smith
Full color, high quality printing and supports rich text formatting
Keep records of all letters you send.
A piece of mail is 99 cents for one page, full-color, and 25 cents for each additional page.
www.freshbooks.com Fast and simple invoicing and time tracking services that help you manage your business. #101
www.freshbooks.com
Easily create, send and manage invoices
Track time (for you and staff) and expenses
Send invoices by snail mail or email
Accept payment with PayPal , Authorize.Net, & more
Automatically send invoices & late payment notices
Create robust reports and import/export your data
Free Service and premium starting at $14 per month
Over 20 More tools like this listed in the e-book.
www.demofuse.com Create Web Site Tours eBook 2
www.demofuse.com
Demofuse is a service that allows you to create site tours .
Demofuse is a hosted service that doesn't require any software to be downloaded or installed. You will simply need access to your site's code in order to properly integrate the needed component.
Free and premium service starting at $12 per moth
www.mylivesignature.com Online Personal Signature Maker #128
www.mylivesignature.com
Perfect for putting your signature in your enewsletter or email
Adds a personal touch to your message
Social Networking Tools Free Promotion and Networking Sites
Social Networking Tools
Many Social Networks
startupnation.com – by entrepreneurs for entrepreneurs
Ecademy.com – prides itself on "connecting business people"
connectingBlack.com – Networking for minority business owners
MyBlogLog - a social network for the blogger community,
Social Networking sites lets you see all the connections a person has online.
Ning – Create your own!
Facebook gets almost as many page views as google. Myspace had more page views than google in 2007. Traffic to social media sites are doubling every six months!
If you use the social networking and media sites right, you don’t have to pay to get to the top of google.
They Rank high in search engines
Autoresponders Your Perfect Email Assistant
Autoresponders
You set up a sequence of prewritten emails that are sent out to prospects on your database at regular intervals.
How to use them:
Use your autoresponder to deliver an email course.
Use your autoresponders to deliver a "rate card" for advertising on your website, or for purchasing advertising in your ezine.
Automate your sales process.
E-mail Marketing Stay In Contact With Your List
E-mail Marketing – Case Study
I used a viral marketing campaign
Collected emails everywhere I went and online – but I wasn’t a spammer
I used the email list I was building effectively
People will give you their permission to receive emails in return for you giving them free, quality information. Do not load the messages with over-hyped sales pitches, but give them real quality information with a small mention about your product at the end.
I use a 75/25 rule
The more people you have on a mailing list that are interested in your products or services, the more sales you will make.
E-Books Selling What You Know
Ebooks or Electronic Books
Electronic Books or e-books are books in software form that can easily be distributed over the Internet.
You can often turn a profit from a document that is only 10, 20 and up to 50 pages long, as long as those pages solve a problem that people will pay to have the solution to.
It doesn’t matter if the solution to a problem can be found by even simple online research. “Normal” people don’t like to do in-depth research online and are often skeptical of free information sources.
Your e-book can be easily written for any audience and marketed to people all over the world interested in your knowledge.
Easy to add illustrations and even sound and video files to your e-book.
Other Tools To help you DIG for Gold
Other Tools
E-commerce tools
PayPal, Shopping Carts
Audio and Video Tools
Teleconferences, Video Tutorials
Some can be distributed by email
Everyone has a digital camera and access to a phone
Online Talk Shows
Many more to get out there and explore!
Where Do I Begin Digging? Next Steps to Finding Your Online Gold Mine!
Start by…
Start a blog or come to a Laptop Workshop on blogging where we can help you get one started. Blog at least 1x per week.
Building up your email list (most valuable)
Make sure your website/blog/myspace… is listed in your email, cards, flyers, etc…
Write articles – submit them online. Use the same one in your blog.
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