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Creating your own community
 

Creating your own community

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    Creating your own community Creating your own community Presentation Transcript

    • Creatingyour owncommunity Robin Fenwick / @CIMARobin Director of Member and Student Services Chartered Institute of Management Accountants
    • CIMA’s proprietary community,CIMAsphere
    • Brings together blogs (original content)
    • Groups – peer conversations aroundspecial interests
    • Discussions – a place to ask questions,and get answers
    • News – our push comms
    • Whybother?
    • Over30,000registered users inthree years 10% active most of the time
    • vs
    • 43,193Facebook fans / likes 3,500 talking about CIMA most of the time
    • 11,851Twitter followers to our main account
    • It’s an, noteither/or
    • If you build it,they will come
    • It has to dosomethingdifferent
    • Exclusivecontent andcommunityleading experts
    • Not what’snew, but whatyou need now
    • Bring together greatcontent andknowledgeablepeople to increasemember value andbelonging …Improves member retention
    • Content: Be authentic Keep it simple Create an emotional reaction
    • Take thepulse ofyour membership orclients …Improves your service
    • Gather richanalytics data …Improves your prospects
    • Provide and controlcommercialopportunities …Increases your revenues
    • Earn yourcrust …link the community to business goals
    • Hire well,or educateSocial media is a uniquemedium which imposes itsown values.
    • Sometimes how you reactmatters more than how you plan
    • Get started with NingHosted – nothing to install – pain free
    • Where next? Gameification MobileEvolution not revolution