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5 tips for writing a successful press release for your associaiton
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5 tips for writing a successful press release for your associaiton

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Writing press releases can be a great way to get publicity for your association.

Writing press releases can be a great way to get publicity for your association.

Published in: Business, Technology

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  • 1. 5 Tips forWriting a Press Releasefor Your Association
  • 2. Why Write Press Releases for Your Association• Great way to get media attention• If you write a newsletter, you have a head start• Awards, Board changes, Events• With some formatting and editing, you can turnexisting content into press releases
  • 3. 5 Tips for Putting Together a PressRelease• Start off strong• Be newsworthy• Provide all your contact information• Proofread• Be brief
  • 4. Start Off Strong• Press releases are like resumes; you have a verybrief window to engage reader• Begin with most important information
  • 5. Be NewsworthyWhat makes your association unique?Not a sales pitchEvent information shouldn’t read like aninvitationWhat makes the event specialExample: nationally recognized speaker
  • 6. Provide All Your Contact InformationIn case reporters want to follow up with youFirst place they would start: your websiteAlso be sure to include phone number and email
  • 7. Proofread. Proofread Again.Then have someone else proofread.A single typo or grammatical error can instantlyruin your credibility.
  • 8. Be BriefDon’t use big, fancy wordsRemove unnecessary adjectivesStay on pointReporters want facts, not fluff
  • 9. Keep GoingYour first release will likely not get picked upRepeated exposure will helpDon’t let your work go to waste – use it onyou website/blog/otherCreate a regular schedule for writing and stickwith it
  • 10. Inspiration for Writing“Substitute damn every timeyoure inclined to write very;your editor will delete it and thewriting will be just as it should be.”Mark Twain
  • 11. Presented byStarChapterLocal Chapter Management Made EasyWebsite: starchapter.comEmail: info@starchapter.com