Mobile Marketing:What You Need toKnow NowDan BecaDirector of Solutions DesignDamir Saracevic, Director of Digital Marketin...
What is mobile marketing?How do we use mobile effectively?What does the future hold?
What is Mobile Marketing?
Mobile marketing isbroadly defined as “theuse of the mobile mediumas a means of marketingcommunication “or“distribution of...
Smart Phones vs. Feature Phones                                  5
What is Mobile MarketingMobile Web                           6
What is Mobile MarketingSMS                           7
What is Mobile Marketing?Codes, codes and more codes                              WHAT IS THIS?                        Tex...
What is Mobile MarketingApps                           9
What is Mobile MarketingLocation Awareness                           10
Who are Mobile Users?Mobile Technographics Ladder (Forrester)                                           11
12
How do we use mobile effectively?
Mobile Services Should Offer Three Core Benefits To Drive Convenience                                                     ...
ImmediacyTiming & LocationWe now have the ability to know whensomeone arrives or departs:    Walk into a store, get presen...
SimplicityMake it UsableIf you’re developing cross-channel marketingcampaigns, make sure people can actuallyuse them acros...
ContextBe Relevant!Relevancy is huge with mobile    Give users what they’re asking for:       Locations       Directions  ...
Mobile is a Piece of the PieDon’t think of mobile marketing as a uniquechannel to be used on its ownUse mobile as a part o...
What does the future hold?
GeofencingA geofence is a virtual perimeterfor a geographic areaExamples of geofencing:   iOS 5 reminder capabilities (rem...
Near Field Communication (NFC)NFC enables two devices to communicateover very short distancesThings it will replace:   Cre...
Tablets, Tablets, Tablets…                             22
Mobile Marketing Growing… Fast                                 23
Marketers Must Wait On Critical Mass Technology Availability                                                              ...
To learn more about mobile marketing,contact Damir Saracevic atdsaracevic@catalystinc.comor call 800.836.7720
Catalyst is a marketing agency that partnersinsight with analytics to take the guessworkout of marketing decisions. We cal...
Follow Us:Facebook: facebook.com/scienceplussoulTwitter: twitter.com/scienceplussoulLinkedIn: www.linkedin.com/company/267...
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Mobile marketing what you need to know now catalyst

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What mobile marketing is, how to use it effectively, and what the future holds.

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  • Consistency of the experience
  • Major brands are jumping on it
  • Apple sold 40 million iPads in FY 2011… accelerating faster than anyone thoughtMore mobile devices will be available, and it’s going to start outpacing regular computers. There’s going to be a huge shift in how we use the internet in the next few years.
  • Accelerating even faster than this, probably going to happen in 2012 or 2013Going to start being split into three categories: mobile, tablet, pc
  • Marketers Must Wait On Critical Mass Technology Availability
  • Mobile marketing what you need to know now catalyst

    1. 1. Mobile Marketing:What You Need toKnow NowDan BecaDirector of Solutions DesignDamir Saracevic, Director of Digital Marketing January 19, 2011 © 2011 Catalyst
    2. 2. What is mobile marketing?How do we use mobile effectively?What does the future hold?
    3. 3. What is Mobile Marketing?
    4. 4. Mobile marketing isbroadly defined as “theuse of the mobile mediumas a means of marketingcommunication “or“distribution of any kind ofpromotional or advertisingmessages to customerthrough wireless networks” Wikipedia 4
    5. 5. Smart Phones vs. Feature Phones 5
    6. 6. What is Mobile MarketingMobile Web 6
    7. 7. What is Mobile MarketingSMS 7
    8. 8. What is Mobile Marketing?Codes, codes and more codes WHAT IS THIS? Text POLLRIT to 47201 to place your vote! Results 8
    9. 9. What is Mobile MarketingApps 9
    10. 10. What is Mobile MarketingLocation Awareness 10
    11. 11. Who are Mobile Users?Mobile Technographics Ladder (Forrester) 11
    12. 12. 12
    13. 13. How do we use mobile effectively?
    14. 14. Mobile Services Should Offer Three Core Benefits To Drive Convenience 14
    15. 15. ImmediacyTiming & LocationWe now have the ability to know whensomeone arrives or departs: Walk into a store, get presented with a coupon Driving near a location, get sent an offerGPS is available in most mobile devicestoday—take advantage!!! Don’t make people search for their location, find it for them 15
    16. 16. SimplicityMake it UsableIf you’re developing cross-channel marketingcampaigns, make sure people can actuallyuse them across channels: Mobile ads should point to mobile web sites Email should be readable on mobile devices Present content to the user that’s applicable to their current environment: Location-aware Device-friendly 16
    17. 17. ContextBe Relevant!Relevancy is huge with mobile Give users what they’re asking for: Locations Directions Coupons Media, etc. When they’re not asking for things, be smart 17
    18. 18. Mobile is a Piece of the PieDon’t think of mobile marketing as a uniquechannel to be used on its ownUse mobile as a part of integratedcampaigns: Mobile + Social Mobile + Direct Mail Mobile + Print Advertisements 18
    19. 19. What does the future hold?
    20. 20. GeofencingA geofence is a virtual perimeterfor a geographic areaExamples of geofencing: iOS 5 reminder capabilities (remind me when I get somewhere or leave somewhere) AT&T ShopAlerts—messaging service in densely populated urban areas like New York and Los Angeles 20
    21. 21. Near Field Communication (NFC)NFC enables two devices to communicateover very short distancesThings it will replace: Credit cards Loyalty cards Airline tickets Key fobs QR codes 21
    22. 22. Tablets, Tablets, Tablets… 22
    23. 23. Mobile Marketing Growing… Fast 23
    24. 24. Marketers Must Wait On Critical Mass Technology Availability 24
    25. 25. To learn more about mobile marketing,contact Damir Saracevic atdsaracevic@catalystinc.comor call 800.836.7720
    26. 26. Catalyst is a marketing agency that partnersinsight with analytics to take the guessworkout of marketing decisions. We call itScience+Soul.
    27. 27. Follow Us:Facebook: facebook.com/scienceplussoulTwitter: twitter.com/scienceplussoulLinkedIn: www.linkedin.com/company/26721 Thanks!

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