Apresentacao + Demo Brazos
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  • [08/19/2009, Simon] Great job!
  • These compelling experiences also happen to be the ones that consumers really care about. Take a look at this graph, published late last year by IDC. It shows what consumers are doing on their PCs. The areas in red are the use cases that Fusion can impact. Not coincidentally, these areas are the ones you’ve heard me repeat over and over during this track. AMD, in partnership with customers and software developers, is focused on driving the optimizations for HD and 3D video and digital content management. We’re also committed to optimize for an immersive gaming experience.
  • AMD is a technology leader with many features not offered by our competitorPlatform Power Gate feature highlights AMD’s platform focus which brings together AMD Software & platform hardware to provide end user benefit.
  • In the 1990s, personal computing was still in its infancy. Think back to your first laptop and its limitations: rudimentary communications such as email and slow modems, limited graphics capabilities and displays, and very limited battery life. Things began to improve in the 2000s as improved imaging technologies came to market, more content permeated the Internet and battery life slowly climbed. Today, we are entering the third era of x86 computing. Parallel computing that fully utilizes the GPU is required to take advantage of the vast amount of video content, dynamic display technologies and increasingly mobile products. Computing is no longer passive – it is now fully immersive and our Fusion technology promises an end user experience that is seen and felt.
  • The fact that people are visual beings is evident in how we experience technology today.Over 20 hours of video are uploaded to YouTube every minute!In October of last year, YouTube reached over 1 billion video views per day!And more and more of those videos are in HD – in fact, 9 billion video files in consumers’ personal libraries today are HD. We’re adding 50 million digital media files to our personal content libraries every DAY and we’re uploading over 1000 pictures to Facebook every second. In short, we’re experiencing an explosion in multimedia and navigating a sea of digital content chaos.
  • So, EVERYONE seems to be creating, consuming, and sharing content. This explosion in multimedia requires new applications and new ways to manage and manipulate the data. Files and content must be organized, stored, or transcoded to match the destination device. Low resolution video needs to be up-scaled for larger screens, high definition video must be shrunk for smart phones, and home movies need to be stabilized and cleaned up for more enjoyable viewing. This new class of usage models and applications are pushing the limits of traditional PC architecture. The GPU, with its massively parallel computing architecture is increasingly being leveraged by applications to assist in these tasks. A new wave of software innovation is happening and consumers are hungry for applications that run faster, make all things digital media easier, and are affordable. AMD’s software partners are taking advantage of the GPU to deliver better experiences to their customers across an ever-wider set of content.
  • Only two companies in the world design and produce industry-standard x86 microprocessors in volume.And only two companies in the world develop and deliver leading-edge graphics technology.But - only one company does both – and that’s AMD. A number of years ago, we saw that … with the remarkable innovation trajectory of silicon and microprocessor designs … we were soon going to be able to combine the distinct capabilities of the CPU and GPU into a single piece of silicon. That day is rapidly approaching … and AMD has had more engineers working on this integration for longer than any other company in the business.As the world is shifting to more complex and graphics-intensive applications – things like video and virtualization – the best mix of capability is actually a balanced platform of CPU, GPU and chipset … finely tuned through application performance optimization.We actively work with a wide variety of partners, including leading hardware and software vendors in both the commercial and consumer spaces, to optimize AMD technologies. AMD’s continued collaboration with industry leaders like Adobe, Autodesk, Broadcom, Novell, Microsoft and VMWare remain essential to our balanced platform approach. For partners a balanced platform means being able to deliver a better experience to their customers. For businesses it means increased reliability, greater performance-per-watt and greater performance-per dollar. And for consumers it means a more affordable, powerful and visually stunning experience.These are exciting times and with our balanced platform approach, AMD is well-equipped to give users want they want today and in the future.
  • Let’s look at today’s compute platforms:You have a Phenom II with 758 million transistors on 45nm process technology on the left On the right you see a 5870 DX11 GPU with 2.15 billion transistors on 40nm process technology. Today, with the emergence of visual computing, you see more work than ever before for the GPU. Especially with, arguably for consumers, the most important workload: video.The explosion of HD video and now HD gaming, means the GPU matters more than ever in the PC platform. More user-generated content puts more of the work onto the GPU such as video processing and rendering and 3D user interface.The era of visual computing is already becoming more about mobility and being able to do more of what I’ve just described on the go. However, users do not want more compute capabilities at the expense of battery life or smaller form factors.Favoring one component over the other or taking a niche approach to balanced visual computing platforms does not meet the needs of the mass market. Usage scenarios favor a combination of GPU/CPU balance and low power..
  • The need for this optimal energy-efficient balance of CPU and GPU represents the beginning of a new era of computing in 2011.The Fusion of CPU and GPU compute power is what the next chapter in visual computing requires – a powerful visual computing experience at home or on the go without compromise. Our AMD Fusion™ design is driven by mobility and is based on a low-power visual compute architecture that will enhance active and resting battery life while increasing both CPU and GPU performance. This is the culmination of the vision of ‘One AMD’ and only AMD can deliver the GPU and CPU combination that will be the future of computing
  • [08/19/2009, Simon] Great job!
  • Using ATI Stream technology, enjoy better visual quality when you watch streaming video online (YouTube/Hulu) with new video enhancement features.*
  • The industry leaders in all of the key visual computing facets are actively engaged in optimizing their applications to take full advantage that parallel processing offers. From HD Internet through digital content creation and gaming, our open/industry standards partner ecosystem continues to expand ensuring that consumers experience all that Fusion has to offer.
  • 11 of the world’s top 12 notebook OEMs shipping AMD platformsEmbedded platforms opening new market opportunities for AMDWith the arrival of Llano, AMD will have the only top-to-bottom solution stack
  • The fact that people are visual beings is evident in how we experience technology today.Over 20 hours of video are uploaded to YouTube every minute!In October of last year, YouTube reached over 1 billion video views per day!And more and more of those videos are in HD – in fact, 9 billion video files in consumers’ personal libraries today are HD. We’re adding 50 million digital media files to our personal content libraries every DAY and we’re uploading over 1000 pictures to Facebook every second. In short, we’re experiencing an explosion in multimedia and navigating a sea of digital content chaos.

Apresentacao + Demo Brazos Apresentacao + Demo Brazos Presentation Transcript

  • CPU
    GPU
    AMD Vision e a primeira APU
    Roberto Brandão
    AMD Brasil
  • AMD Vision e AMD “Fusion”
    2

  • AMD Vision
    3
    View slide
  • Portfolio AMD (2009)
    Server
    4 a12 cores
    1 a 8 sockets
    Stream Processors
    Desktop
    1 a 6 cores
    Notebook
    1 a 4 cores
    Infraestrutura
    Embedded
    Software
    GPUs
    (DirectX e OpenGL)
    Chipsets
    View slide
  • Qual voce compraria?
    • Processador single core
    • 4 GHz de clock
    • 10MB de cache L3
    • Mega SuperBus
    • Processador dual core
    • 5 GHz de clock
    • 1MB de cache L2
    • Tecnologia FlyNow
    • Processador quad core
    • 3.0 GHz de clock
    • 4MB de cache L2
    • Baixo preço
    • Processador hexa core
    • 2.5 GHz de clock
    • 8MB de cache L3
    • Gabinete rosa
  • Consumidores tem necessidadesespecificas
    • Muitosclientesjasabem o quequerem de seuscomputadores
    • Aplicaçõesmaisusadaspodemserconsideradas “leves” paraospadrõesatuais de hardware
    • Poucosconseguemacompanhar as novidades do mercado de tecnologia
    Email
    Web browsing
    Office productivity
    Listen to music
    Online chat
    Watching online video
    Photo editing
    Personal finances
    Taking notes
    Online web-based games
    Social networking
    Calendar management
    Locally installed games
    Educational apps
    Video editing
    Internet phone
    3D
    80%
    100%
    20%
    40%
    60%
    0%
    Necessidade de hardware
    Baixa
    Alta
    6
  • Mercado evoluindo
    Focoemexperiencia de uso
    Tendencia dos consumidorescompraremmaisporfuncionalidades e menosporespecificaçõestécnicas
    Especialização de uso
    • “Gamer”
    • “Downloader”
    • Sensivel a preço
    • Multitarefa
    • Entretenimento
    • Multimidia
    • Alta definição
    7
  • AMD Vision: maiorfacilidade no up-selling
    Dual-core, 3.5GHz
    6MB Cache, 4GB RAM
    Por apenas $100 a mais, voce leva essa configuração superior
    Dual-core, 3.4GHz
    4MB Cache, 4GB RAM
    Dual-core, 3.2GHz
    4MB Cache, 4GB RAM
    $100
    Dual-core, 3.0GHz
    4MB Cache, 4GB RAM
    Dual-core, 2.8GHz
    2MB Cache, 2GB RAM
    Single-core, 2.7GHz
    2MB Cache, 2GB RAM
  • AMD Vision: maiorfacilidade no up-selling
    Por apenas $100 a mais, voce pode editar videos e jogar em alta definição
    • Criar, editar e produzir video em HD
    • Jogos 3D de ultimageração
    • Muitastarefasaomesmo tempo
    • Editar videos. Assistirconteudoem HD
    • Produzir e editarmusicas. Jogos 3D
    • Muitastarefasaomesmo tempo
    $100
    • Assistirconteudoem HD
    • Ouvir e editarmusicas e fotos
    • Muitastarefasaomesmo tempo
    • Acesso à internet, leremails, escritório
    • Ouvirmusica e verfotos e videos online
    • Algumastarefassimultaneas
  • AMD Vision: comprarpelafuncionalidade e nãoporconjunto de especificações
    • Criar, editar e produzir video em HD
    • Jogos 3D de ultimageração
    • Muitastarefasaomesmo tempo
    • Editar videos. Assistirconteudoem HD
    • Produzir e editarmusicas. Jogos 3D
    • Muitastarefasaomesmo tempo
    • Assistirconteudoem HD
    • Ouvir e editarmusicas e fotos
    • Muitastarefasaomesmo tempo
    • Acesso à internet, leremails, escritório
    • Ouvirmusica e verfotos e videos online
    • Algumastarefassimultaneas
  • AMD Wins on What Consumers Care AboutAnd Productivity too!
    $1,049
    +14%
    +69%
    +6%
    $799
    +6%
    +47%
    +11%
    $649
    +3%
    +45%
    +30%
    $499
    +1%
    +35%
    +25%
    Productivity
    Digital Media
    Digital Media
    HD Gaming
    HD Gaming
    Productivity
  • Evolução de marcas e logos AMD
  • AMD “Fusion”
    14
  • Demandapormelhorexperiencia
    Performance vista e
    sentida
    Primeirasexperienciasmultimidia e email
    Internet embaixadefinição
    FormFactors
    Workloads
  • The Big Picture
    35
    11
  • As necessidades estão mudando
    17
    Percepção visual
    Percepção verbal
    Palavrassãoprocessadas a umataxa maxima de 150 porminuto
    Fotos e videos sãoentendidosaté 2000 vezesmaisrápido
    • Consumidoresbuscamporexperiencia visual maisricaem um ambiente com conteudovariavel
    • Fontes e formatos de conteudo cada vez mais diversos
    • Novas aplicaçõesdemandamporcapacidade de processamentoimpossívelparaprocessadoresatuais
  • Plataforma completa: apenas com AMD
    Apenas a AMD desenvolve ambos
    Apenasduasempresasdesenvolvemprocessadoresgraficos 3D com tecnologia de ponta
    Apenasduasempresas no mundodesenvolvemprocessadores x86 em volume
    System performance depends on the right balance of CPU, GPU and chipset capabilities, optimized for the real-world applications users care about most
  • Hoje
    GPU TeraFLOPS-class
    CPU Multi-core
    ~800 milhões de transistores
    Multitarefa
    Mais de 2 bilhões de transistores
    Jogosemmultiplosmonitores
    Video e audio Full HD
  • 2011: o inicioda Era das APUs
    APU
    GPU
    CPU
    “Poder de supercomputadoremplataforma de notebook cujabateriadura o diatodo”
    Benvindo a Era das APUs!
  • AMD Radeon 6000 integradaaosprocessadores AMDAPU = Accelerated Processing Unit
    AMD Fusion APU
    Discrete-level DirectX® 11 GPU
    Dual-Core CPU
    +
    +
    =
    Northbridge
    • 18 watts
    • 8 watts
    • 13 watts
    • 25 watts
  • Foco da primeirasérie de APUs
    $300-$399
    Maiorcrescimento
    $400-$499
    $200-$299
    Units
    $500-$599
    $600-$699
    $1-$199
    $700-$799
    $800-$899
    $900-$999
    Source — IDC, Mercury Research and AMD internal estimates.
  • APUs para 2011Novas plataformas e posicionamento AMD Vision
    NOTEBOOK
    DESKTOP
    • Editar videos. Assistirconteudoem HD
    • Produzir e editarmusicas. Jogos 3D
    • Muitastarefasaomesmo tempo
    “Lynx”
    (Llano APU)
    “Sabine”
    (Llano APU)
    • Assistirconteudoem HD
    • Ouvir e editarmusicas e fotos
    • Muitastarefasaomesmo tempo
    AMD APU Serie E
    “Brazos”
    • Acesso à internet, leremails, escritório
    • Ouvirmusica e verfotos e videos online
    • Algumastarefassimultaneas
    AMD APU Serie C
  • AMD EyespeedAceleração Visual
    GPU
    usadacomo
    CPU
    Video
    Computaçãoem GPU
    A GPU podeajudar a CPU emtarefaspesadas (videos, fotos, etc)
    UVD 3.0
    Decodificaçãorápida de Blu-Ray 3D e DivX
    Pacotes de software compatíveis
    Cyberlink, Arcsoft, Adobe, Microsoft, etc
  • ATi Radeon HD 5000Mudando o Jogo
    Liderando as inovações:
    • Primeira GPU com mais de 1 GHZ
    • Primeira placa com DDR5
    • Primeira placa com DirectX 10, 10.1 e 11
  • DirectX® 11 – Jogosmaisrealistas
    DirectX® 10
    DirectX® 11
  • Demonstração- Processamentoaceleradoem GPU -
  • Capacidade para uso “sério”
    28
    2700
    Ambos usam GPUs
    Plataforma Petrobras - 2010
    Wii Sports - Golf
  • GPUs: empresas de pesquisa ja estão usando
    29
    Previsão de tempo
    Petroleo
    Simulação
    Dinamica de fluidos
  • Demonstração- Power Point 2010 –- Internet Explorer 9 -
  • Melhora de imagem de DVD (DVD Upscaling)
    Melhora da definição e nitidez de fluxos de video MPEG-2 (DVD) para monitores de alta definição
    DVD
    Upscaled DVD
  • Demonstração- DVD Upscaling -
  • Transmissão de video via banda larga
    33
    Transmissão via banda larga
    decompressão
    Compressão
  • Transferencia de video porbandalarga
    34
    Exemplo: filme de 2 horas
  • Transmissão de video via banda larga
    35
    decompressão
    Transmissão via banda “larga”
    upscaling
    Compressão
  • Melhorqualidade de imagem
    ATI
    Stream
    Utilização do processador
    Aceleração do plugin Flash usado no Youtube
    • Melhora a qualidade e performance do video
    • Diminui a utilização do processador
  • Demonstração- Alta definiçãoacelerada -
  • Novas possibilidadesAlta definição e baixo consumo
    Filme em Blu-Ray
    Netbook:
    CPU: 100%
    Insuficiente
    Notebook
    CPU: 65%
    Consumo: 35W
    STi AS1301(APU)
    APU: 30%
    Consumo 9W
  • Video Transcoding SampleNo GPU Acceleration
    CPU Usage: 100%
    Frames
    Frames
    Using four
    CPU Cores
    GPU Usage: 1%
    39
  • Video Transcoding SampleAMD GPU Acceleration
    CPU Usage: 45%
    Control
    Control
    Frames
    Frames
    GPU Usage: 35%
    Using hundreds of
    Stream Processors
    40
  • Parceiros de softwareTranscodificação de video aceleradapor GPU
    Ipod Video
    HD Video
    Até 6X maisrápidousando a GPU
  • Parceriasem software
    Melhorexperienciana Web
    Video com melhorqualidade
    Jogos 3D emaltadefinição
  • Númerosemprecedentes de parceiros e clientes
  • APUs AMD incluem graficos AMD Radeongraficos integrados incluem beneficios
    Melhorqualidade de video emtelas HD
    Edição de video maisrapida
    Melhoraautomatica de imagem
    Processamentosimultaneo de doisfluxosem HD
    • Suporte a multiplos monitores
    • Melhor para navegação internet e produtividade em escritorio
  • Demonstração- Jogosem DirectX 11 -
  • Conclusões
    • AMD Vision: funcionalidades no lugar de especificações
    • Placas graficas usadas alem de jogos 3D – GPUs agregam funcionalidades e valor
    • AMD Fusion: união de CPU e GPU em um mesmo processador
    Obrigado!
    roberto.brandao@amd.com
  • Processadores AMD para Desktops
    Logo FamiliaCores Cache
    AMD Phenom™ II X6 1000T
    Performance hexacore
    9MB
    3
    1
    2
    1
    2
    8MB
    6
    5
    4
    AMD Phenom™ II X4 800/900
    Performance quad-core
    4
    3
    1
    2
    1
    2
    7.5MB
    AMD Phenom™II X3 700
    Multimidia e gaming
    3
    1
    2
    7.0MB
    AMD Phenom™II X2 500
    Aplicações de escritorio e gaming
    4
    3
    1.5MB
    AMD Athlon™ II X4 600
    Excelenteparaaplicaçõesmultimidia
    1
    2
    2MB
    3
    AMD Athlon™ II X3 400
    Multicore com balanceadoem performance e preço
    2MB
    1MB
    1
    2
    AMD Athlon™ II X2 200
    Dual-core com excelentecusto/beneficio
    AMD Sempron 100  V-Series 100 Processors
    Performance essencial
    1
  • AMD Vision: combinação de componentes
    ATI Radeon
    HD 5450
    ATI Radeon
    HD 5750
  • The Big Picture
    35
    11
  • Plataforma de demonstraçãoSony Vaio série Y - disponível no Brasil
  • Páginas web agora são interativas
    Internet
    Explorer 9
    Jogos
    Fotos
    Videos
    Museus
    Eventos