1. RAMON FAZAH
Direct 916-842-6208 900 V Street
E-Fax 916-848-0488 Sacramento, CA 95818
rpfazah@gmail.com
Executive Summary
Highly motivated, goal-oriented Sales & Marketing professional with more than 15 years of experience building and leading integrated
sales and marketing operations for major financial, electrical distribution, and electronics manufacturing corporations. Consistently
successful in developing, expanding and building sales territories to achieve maximum growth and profitability. Strong general
management qualifications in strategic planning, organizational reengineering and development, and process/productivity/quality
improvement. Excellent experience in personal training, development and leadership. Skilled public speaker and executive liaison.
Desire a position in Sales and or Marketing that will provide a challenging opportunity to significantly contribute to a company's
efficiency, organization, growth, and profitability. Areas of demonstrated value include:
 Sales Growth / Account Development  Customer Liaison & Service
 Prospecting & Business Development  Territory Management & Growth
 Product Research & Knowledge  High Volume Account Management
 Consultative Sales / Needs Assessment  New Product Rollout
 Demonstrated excellent communication and negotiation  Campaign Planning and Execution
skills
 Extensive Market Research  Coordinate and Produce Presentations and Proposals
Career History
VP of Business Development & Real Estate Broker 2008 to Present
LOA Properties, INC. Sacramento, CA
Provide leadership and coordination of company sales and marketing functions. Develop and implement sales and marketing strategy.
Monitor and analyze sales and marketing activity against goals.
 Direct and coordinate company sales and marketing functions.
 Direct and oversee the company marketing function to identify and develop new customers for products and services.
 Research and develop strategies and plans which identify marketing opportunities and new project development.
 Directly manage major, critical developing client accounts, and coordinate the management of all other accounts.
 Recommend and administer policies and procedures to enhance operations.
 Supervise the planning and development of company marketing and communications materials.
 Participate in the development of new project proposals and create excellent presentations.
 Represent the company at various community and/or business meetings to promote the company.
 Maintain marketing information and databases and coordinate and facilitate regular marketing meetings.
 Directly manage major and critical developing accounts and promote companies client-focused customer service and follow-up.
Vice President, Commercial Business Development 2007 to 2008
Manufacturers Bank a subsidiary of Sumitomo Mitsui Los Angeles
Cultivate and manage new and existing client relationships of high-net-worth individuals and their related. businesses. Develop sales
plan for each relationship to provide and array of services: investment management; credit facilities, personal banking products.
Continually expand referral network through contact with various internal business partners and external financial intermediaries.
Industry wide credit freeze forced massive layoffs which got me back in the job market and back to hometown here in Sacramento.
 Established and set up email marketing using company sales databases and 3rd party vendor, Exact Target, for an email drip
marketing campaign.
 100% met and exceeded 1st year performance guidelines to meet sales compensation plan.
Area Sales Manager 2007 to 2007
DB- Home Lending a Residential Sub-prime Division of Deutsche Orange County, CA
Bank
 Managed and mentored team of 8 Account Executives.
 Personally funded $2.8M in revenue 1st month on the job.
 Deutsche Bank decides to liquidate its sub-prime division and its entire sub-prime division and workforce.

2. Area Sales Manager 2005 to 2007
Own It Mortgage Solutions Orange County, CA
Leveraged new and existing customer relationships and promoted our loan programs to mortgage professionals were looking to qualify
the credit challenged Non-Prime Borrower. Producing sales manager in charge of supervising and motivating junior AE's with a goal of
hiring 10 before Own It filed for bankruptcy and closed its doors.
 Funded $3,784,920 1st month, $6,130,728 2nd month, and hit $10,560,500 7th month, totaling $54,310,000 in 10 months for a monthly
average of $5,430,000 which was way above the industry average.
 Broke our Irvine Branch record with $10,560,500 out of 29 senior AE's in 7 months and promoted to Area Sales Manager.
 Funded over $5 Million 5 months straight and was 115% of goal for 12 month average.
 Funded $68,310,000 in 11 months from Jan--Nov and was third highest funder in branch amongst senior AE's.
 Recognized by branch and corporate top management after only three months at Own It as a fast growing rising star out of entire
company and was asked to speak at the Western Regions quarterly sales meeting to help motivate new and experienced AE's on
how to exceed in this tough market.
Wholesale Account Executive 2005 to 2006
SCME Mortgage Bankers Orange County, CA
Leveraged new and existing customer relationships, and promoted our loan programs to mortgage professionals who were looking to
qualify their A, ALT-A, and Credit Challenged Non-Prime Borrowers.
 Achieved $3.2 Million in funding second month on the job.
 #1 out of 19 submitting AE's in the company with an average 35 submissions a month from the very first month.
 Organized and conducted numerous sales presentations to introduce new products and product enhancements to mortgage
professionals.
 Signed up 40 new brokers with completed broker packages by the end of 2nd month.
 Had grown to a $15 million dollar pipeline 3rd month at SCME before transferring to SCME's prime division.
Mortgage Banker 2003 to 2005
HomeLoanCenter.com Dba Lending Tree Loans Orange County, CA
Offered customers a broad range of product knowledge to include home loan programs on conforming, jumbo, super jumbo, cash-out,
Alt-A, and Sub-Prime home loans.
 Structured loan programs for all borrowers regardless of their credit rating, home loan amount, or home loan history. Successfully
followed up on cold, warm, and hot internet leads by making outbound calls to prospective borrowers and closing with a high 28%
conversion ratio.
 #1 Funder on team of 18 Mortgage Bankers and 2nd out of entire division of 39 mortgage bankers 1st funding month.
 #1 Average funder of revenue in the entire department 1st year on the job.
 #1- 3 months straight out of entire department consisting of 39 Mortgage Bankers averaging 35 fundings per month.
 Promoted to Team Lead 3rd month on the job following promotion.
 1 of 5 Mortgage Bankers out of 80 in new department to receive Lending Tree's Certified Mortgage Banker award for customer
conversion and retention by outperforming my peers within the company and on the entire Lending Tree network.
 Ranked #3 in Funded Revenue out of all 180 Mortgage Bankers in entire company 4th month following promotion to "All-Stars."
Industrial Outside Sales Engineer 2000 to 2003
Phoenix Contact Sacramento, Central Valley, & Nevada
Effectively sold industrial automation solutions, including Interbus, signal conditioners/ converters, wireless data, terminal blocks,
surge suppression, relays, power supplies, and associated products. Evaluated and suggest product and service solutions in line with
client needs and requirements. Orchestrate conferences to assess and implement product and service enhancements. Utilized
SalesLogix and Avenue sales force automation and associated software to coordinate client relationship, sales force, document and
contact management, as well as administer enterprise wide reporting. Generate and submit weekly project status and progress reports to
senior-level management to support business directives
 # 1 out of 9 in sales and territory growth in the West Coast years 2001, 2002, & 2003.
 Hit 110% in quota in a down economy out of entire country of 49 person sales force where the next best was at 91%.
 Developed 5 newly assigned accounts from 0 dollar to in top 10 out of entire company nationwide within the first 18 months.
 Out performed my peers in the Silicon Valley from underdeveloped and seemingly less opportune Central Valley territory.
 Consistently maintained high levels of sales, performance and customer satisfaction.
 Responsible for selling entire product line consisting of over 40,000 products, 20,000 of which where active A and B items.
 Educate customers on new and existing technologies.
 Established, evaluated, researched, and managed entire territory from home office.

3. Outside Industrial Sales 1998 to 2000
All-Phase Electric Supply Company Sacramento, CA
Effectively managed Sacramento and Central Valley territory for 5th largest electrical products distributor in the country with 55
assigned accounts.
 Ranked #1 in gross profit margin out of six senior sales representatives within the first 9 months.
 Increased sales dollars from 8K monthly to 25K monthly and increased GP from 18% to 23% GP in first 8 months.
 Started or developed 3 of my accounts from 0 dollars to Top 10 revenue generating companies within first year on job.
 Spearheaded branches involvement with UC Davis's JIT Integrated Supply initiative and gained preferred vendor status.
 Single-handedly secured sole source electrical contract from Sierra Detroit Diesel's Network Procurement Initiative.
 Landed large Arkansas based OEM account which established manufacturing in Sacramento by outperforming the entrenched
competition and securing preferential pricing from our vendors.
 Solicited and obtained new customer accounts by employing cold calling, developing key promotional programs, implemented
outstanding customer service practices, and maintained through product knowledge in order to expand customer base.
 Frequently assessed customers' products needs.
 Negotiated costs on large projects with local vendors.
 Developed and maintained professional and cooperative working relationships with all branch personnel, especially inside sales and
operations personnel.
Education, Training, & Military Experience
Master of Science, Computer Information Systems for Management 2002
University of Phoenix, Sacramento, CA
B.S., Marketing, Minor: Sales Management 1998
California State University Sacramento, CA
Sales Training: Acclivus- Building the Base, High Performance Selling, The Power To Get In, Negotiate Like The Pros Ron Vaimberg's
Accoun t ExecutiveSales Boot Camp 2006.
Computer Skills: Certified by Microsoft in PowerPoint, Excel, Word, and Access. Proficient in all windows based applications, A+
Computer Certified.
U.S Naval Service: 1995
Honorably completed six years of service and received a good conduct award.