DEVELOPING CELEBRITY IDOLISATIONWhat are the audience evolving to be? What role dothey play in the celebrity phenomenon?• Media audiences were inactive recipients• Now media establishments encourage active participation
The audience as ‘Props’• Traditional methods for example quiz shows and documentaries which follow the normal lives of ordinary people have always needed audience participation.• In the 1960s and 70s an example of a popular TV show is The Golden Shot. Many quiz and game shows of the time had members of the public participating as competitors. Media Magazine
The Audience as ‘Curiosities’• In the 1970s the main focus of successful shows was to investigate consumer health or issues• Great concern & consideration was shown to audiences• Example: That’s Life
The Audience as ‘Content’• Participating audience provided the show’s content• You’ve Been Framed was based around audience members submitting home videos, could be the originator of Youtube.• Youtube now uses audience to provide content eg Robert’s Web C4: 2010
The Audience as ‘Subjects’• A popular format in the 90s was a fly on the wall series called ‘docusoap’. Many of these shows focused on work environments ie Driving School and Airports.• These shows had a few breakout characters, through being a participating audience they became celebrities.• Early examples of the convention of reality television that some participants are provided with platform to move from being an audience member to being a celebrity
Audience Participation – Big Brother Powerful PowerlessThe producers of the • Controls who appears by • Cant completely control the holding auditions way participants behave orshow • Creates specific the relationships they form representations of • Cant control the way contestants through audience vote selective editing • Constructs situation to manipulate who’s up for evictionAudience • Can select who stays or goes • Cant always identify how by voting during eviction much editing may be • Can choose not to watch manipulating the perception programme if its not of characters entertaining enoughParticipants • They can alter behaviour in • They are unaware how they an attempt to make are being presented by the themselves more popular institution or the tabloid pressPress • They can choose to • They cannot directly represent contestants as influence the contestants ‘villains’, ‘victims’, ‘heroes’ activities in the house etc
• The boy band phenomenon all started with the "mania" surrounding The Beatles and the latest boy band One Direction have now been made into action figures and other advertising forms, boy bands are changing.• Over the past 50 years, there have been a number of coordinated, harmonizing boy bands, each of them just a bit different from the previous. www.huffingtonpost.com
The audience are more interactive with the boybands nowadays because of..• Meet and greet concerts• Social media sharing photos and whereabouts to fans• cd/book signings..
However audience participation could be declining.. • Because of the misuse of social networking sites, forms of audience participation could decrease as not all audience agree on audience participation techniques.
• 1950s – several girl bands started to produce songs that mixed doo wop harmonies and blues music• Usually trios or quartets where there any lead vocalist, the others supported a background vocal.• Girl bands flourished during the 1960s, constant presence in bill board charts www.history-of-rock.com
• Now girl groups are being formed through talent shows such as Girls Aloud and Little Mix.• The audience now have a say in how girl bands progress and their formation www.history-of-rock.com
Marilyn Monroe• An American actress, model and singer. Starting off as a model then got a film contract with 20th century Fox for which she is most known for.• She started off the label ‘blonde bombshell’• She’s still well known for her beauty and intellect, many still get inspiration from her quotes.
• She’s still a celebrity brand 50 years after her death• However audience participation didn’t start until after her legacy
Kim Kardashian• Didn’t find fame through talent but instead a leaked video, showing how media now has a lot to play in initial stardom• Audience is very participatory in her daily life as she and her family members have a string of reality tv shows including Keeping Up With The Kardashians, Kourtney and Kim Take New York etc
Importance of franchises..• Celebrities rely on franchises for consecutive work like Indiana Jones and Harry Potter.• Successful movie franchises means that actors are expected to reprise their roles for each sequel, increasing their fame and net worth.
SportOlympians have now been fasttracked to the world ofcelebrity:• Tom Daley is now getting celebrity attention on Twitter• Victoria Pendleton is now a contestant on talent show Strictly Come Dancing
MusicEmeli Sande – Heaven InstrumentalsTinchy Stryder – Help Me InstrumentalsBecause..• Its familiar to younger audience• Change paces a lot reflecting change in nature of celebrity and audiencehttp://www.youtube.com/watch?v=oKGCSjT39mM