DEVELOPING CELEBRITY & AUDIENCE D TOPIC..A) What is the purpose of the documentary? The purpose is to show viewers how much celebritieshave changed and how active they have now become in our lives. Also, to provide an unbiased view throughout the documentary and allow viewers to form their own opinions
B) What would people learn about this topicfrom your documentary?They would learn about the different social media and how they make it easier for audience to be participatory.
C) What style of documentary is it? Explainwhy/howObservatory because..• Celebrity case studies will be viewed and analysed• Footage of participatory audience will be shownInformative because..• Changing audience information• Social media types and what they provide etc
D) A documentary series about‘Celebrity & Audience: Then and Now’Episode 1: How celebrities become famous?Sport, tv, music, film etcEpisode 2: What does it really meant to be acelebrity? Celebrities then and now (casestudies) etcEpisode 3: How audiences have changed in howparticipatory they are (tv shows, concerts, socialnetwork etc)
AUDIENCE EWho is the audience? Why?Audience: 17-34 year old femalesBritish and American, interested in social networking sites, blogging, watching film and televisionBecause..• They use social media a lot more• They watch have a greater interest in all aspects of celebrity life
Who is the target audience? Why?17-26 year old femalesEthnicity: British and minority ethnic groupsInterests: crime/factual television, debating and socialising regularlyBecause..• They use social media regularly• They are a lot more participatory as audience
Who is the secondary audience? Why?32-38 year olds• Could be interested in the great change in celebrity and audience over the years
Is it a niche or mass audience? Why?Mass because..• A lot of the public interact with social media• A vast majority idolise a type of celebrity• Many have been an audience at some point in time
Relate your target audience to channel/timeshownIt will be shown on ITV2 at 9pm because..• Target audience would be home from work and other commitments• Other shows targeted to that audience will be on after that time
Connect purpose to audience – why should/dothey want to learn about this topic? Almost everybody interacts with social media and is an audience to some kind of celebrity
Fearne Cotton and.. Establishing shot highlighting lavish life Interviewing Craig David about his life then and now
Presenter taking part inactivities duringdocumentary Close up – greater detailVoiceover – guidesand informsaudiencethroughoutdocumentary
One Direction: A Year in the Making Archival footage – Hashtag for twitter highlights – celebrities rely on journey audience to interact with social media
Establishingshot – a Interview –reminder of the audiencehow it was get aauditioning trustworthy account of his experience Font, 12 months earlier.. Bold white capitals = importance
CHANNEL & TIME IITV 2 because..• firm tradition of celebrity based topics are shown• documentaries show the change in time for celebrity& audience Fearne Cotton and.. One Direction: Year in the making
CONVENTION USE DEVELOP CHALLENGE DESCRIPTIONArchival footage Footage of audience and celebrities for evidence Houses, arenas,Establishing shots studios etcInterview Interview with public, sociologists, psychologistsVoiceover Not just at the start but throughoutSupporting images Images of celebrities and audiencePresenter Presenter will be a media student
Establishing shot• Where celebrities & audiences meet• Where they are individually
Use of presenter/voiceover• A media student studying about audience theories etc• Presenter actually has relevance/knowledge to topic
Public Interviews• Discuss why celebrities are admired• Audience participation then and now• Which celebrities they admire & why?
Expert interviews (with titles)• Bold, white titles• Sociologists – theories concerning people in society• Psychologists – theories concerning attachment, admiration and relationships
Supporting Footage/Photographs• Photographs of audiences’ participation then and now• Photographs of celebrities then and now• Footage of concerts, signings etc• Footage of audience participation then and now
Use of statistics, graph or diagram• Diagram for celebrities most respected/current
Structure2 min introduction 1 min introduction 2 min Last 10-20 seconds(series) (episode) (to focus (preview to next on first episode) subtopic of episode)Celebrity & audience Audience What it means toparticipation then and now interaction with the be a celebrity, ideathroughout.. celebrities then and changing of instant fame e.g•Tv now types of olympians are now•Film audience global stars• sport• music
Why do ordinary peoplehave so much respect for celebrities?
CELEBRITY IDOLISATIONWhy do people idolise celebrities?• More than just public figures• With support of internet celebrities are more apparent in their lives• Difference in lives
Narcissistic Idolisation• Researcher Heinz Kohut says “idolisation is a developmentally appropriate response to being a child“ and “adolescents engage in idolisation in order to compensate for the narcissistic injury of the inevitable failure of ones parents to live up to their childs lofty needs and desires.”• This suggests that because that because parents aren’t the epic figure children aspire to, they avert focus to people living up to their expectations by leading extremely lavish lives. www.ehow.co.uk
The changing types of audience..
DEVELOPING CELEBRITY IDOLISATIONWhat are the audience evolving to be? What role dothey play in the celebrity phenomenon?• Media audiences were inactive recipients• Now media establishments encourage active participation
The audience as ‘Props’• Traditional methods for example quiz shows and documentaries which follow the normal lives of ordinary people have always needed audience participation.• In the 1960s and 70s an example of a popular TV show is The Golden Shot. Many quiz and game shows of the time had members of the public participating as competitors. Media Magazine
The Audience as ‘Curiosities’• In the 1970s the main focus of successful shows was to investigate consumer health or issues• Great concern & consideration was shown to audiences• Example: That’s Life
The Audience as ‘Content’• Participating audience provided the show’s content• You’ve Been Framed was based around audience members submitting home videos, could be the originator of Youtube.• Youtube now uses audience to provide content eg Robert’s Web C4: 2010
The Audience as ‘Subjects’• A popular format in the 90s was a fly on the wall series called ‘docusoap’. Many of these shows focused on work environments ie Driving School and Airports.• These shows had a few breakout characters, through being a participating audience they became celebrities.• Early examples of the convention of reality television that some participants are provided with platform to move from being an audience member to being a celebrity
Audience Participation – Big Brother Powerful PowerlessThe producers of the • Controls who appears by • Cant completely control the holding auditions way participants behave orshow • Creates specific the relationships they form representations of • Cant control the way contestants through audience vote selective editing • Constructs situation to manipulate who’s up for evictionAudience • Can select who stays or goes • Cant always identify how by voting during eviction much editing may be • Can choose not to watch manipulating the perception programme if its not of characters entertaining enoughParticipants • They can alter behaviour in • They are unaware how they an attempt to make are being presented by the themselves more popular institution or the tabloid pressPress • They can choose to • They cannot directly represent contestants as influence the contestants ‘villains’, ‘victims’, ‘heroes’ activities in the house etc
Evolution of boy bands
• The boy band phenomenon all started with the "mania" surrounding The Beatles and the latest boy band One Direction have now been made into action figures and other advertising forms, boy bands are changing.• Over the past 50 years, there have been a number of coordinated, harmonizing boy bands, each of them just a bit different from the previous. www.huffingtonpost.com
The audience are more interactive with the boybands nowadays because of..• Meet and greet concerts• Social media sharing photos and whereabouts to fans• cd/book signings..
However audience participation could be declining.. • Because of the misuse of social networking sites, forms of audience participation could decrease as not all audience agree on audience participation techniques.
Evolution of girl bands
• 1950s – several girl bands started to produce songs that mixed doo wop harmonies and blues music• Usually trios or quartets where there any lead vocalist, the others supported a background vocal.• Girl bands flourished during the 1960s, constant presence in bill board charts www.history-of-rock.com
• Now girl groups are being formed through talent shows such as Girls Aloud and Little Mix.• The audience now have a say in how girl bands progress and their formation www.history-of-rock.com
Celebrity Case Studies
Marilyn Monroe• An American actress, model and singer. Starting off as a model then got a film contract with 20th century Fox for which she is most known for.• She started off the label ‘blonde bombshell’• She’s still well known for her beauty and intellect, many still get inspiration from her quotes.
• She’s still a celebrity brand 50 years after her death• However audience participation didn’t start until after her legacy
Kim Kardashian• Didn’t find fame through talent but instead a leaked video, showing how media now has a lot to play in initial stardom• Audience is very participatory in her daily life as she and her family members have a string of reality tv shows including Keeping Up With The Kardashians, Kourtney and Kim Take New York etc
How are celebrities famous?
TV• From being contestants on reality tv/talent shows to becoming presenters and artists.• Gone from ordinary to stars• Reality tv provides a platform for ordinary people to become famous
Internet• Youtube allows ordinary people to post videos that are viewed by millions.• Home videos can be projected to worldwide platform• Ordinary people can develop new personas through Youtube
Importance of franchises..• Celebrities rely on franchises for consecutive work like Indiana Jones and Harry Potter.• Successful movie franchises means that actors are expected to reprise their roles for each sequel, increasing their fame and net worth.
SportOlympians have now been fasttracked to the world ofcelebrity:• Tom Daley is now getting celebrity attention on Twitter• Victoria Pendleton is now a contestant on talent show Strictly Come Dancing
Actors• Presenter – casual clothing (t-shirt, scarf, jeans, boots), folder, relaxed body language, informed on topic already• Public interviews – the younger generation (teens, young adults), mature adults (30s/40s/50s)• Expert interview – sociologist, psychologist
MusicEmeli Sande – Heaven InstrumentalsTinchy Stryder – Help Me InstrumentalsBecause..• Its familiar to younger audience• Change paces a lot reflecting change in nature of celebrity and audiencehttp://www.youtube.com/watch?v=oKGCSjT39mM