Assignment 10 group coursework presentation of research part 1.5


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Assignment 10 group coursework presentation of research part 1.5

  1. 1. Documentary Topic - ‘Is our engagement with social media progressive?’Video Sites Kevin Allocca: TED Talks Why videos go viral Participation We become part of the phenomenon E.g nam cat, people start posting cats watching the video, to posting a cat watching a cat watch the video. Whats important that the creativity that inspires others in technological culture making many so many different versions of time, and cultural ones – entire remix community, something we all became a part of.
  2. 2. Documentary Topic - ‘Is our engagement with social media progressive?’Video Sites Kevin Allocca: TED Talks Why videos go viral Unexpectedness Only that which is unique and unexpected is ones that make it viral. Videos seem boring but then something unexpected happening makes the audience very excited making them share the video to surprise their friends or followers. By being totally surprising and humours gets any thing new, amazing.
  3. 3. Documentary Topic - ‘Is our engagement with social media progressive?’ Vimeo is another video site. It enables people to become the Video Sites producer of their own short film and get feedback to improve. Vimeo This allows film directors to progress throughout this type of social media from audience engagement to make them noticeable.An example of this is:Jake Wynne DiDConsequently of the success throughout social media, Jake was able to present his short film D.i.D at film festivals leading to great success for his name and career. The progression of video sites is again an easier way to success than going to university or any other higher education to get you further in life. For exampleworking class people are now starting to reply on social media to get noticed and ‘famous’.
  4. 4. Documentary Topic - ‘Is our engagement with social media progressive?’ Video Sites I asked… Primary Research Do too many people use video sites for fame?Generally, my respondents argue that people rely on these video Do people rely on video sites for fame? sites to almost feed their desirefor the ‘fifteen minutes of fame’Though, rather than the individual Yesgetting famous, it’s more related Noto their video – in most cases the video goes vial rather than the individual themselves. Based on all area’s of the UK from Yahoo! And in person closed questionnaire of Video sites give everyone an 33 respondents. equal chance.
  5. 5. Documentary Topic - ‘Is our engagement with social media progressive?’Video Sites Pro’s and con’s
  6. 6. Record of Resources used…E Wikipedia Research Lauran Luke success Articles online Statistics on online dating and other subtopics Newspaper articles Philip Schofeild showing Cameron names of paedophiles of the internet YouTube videos Reasons why online dating is defective Textbooks - Periodicals - Books - Vimeo videos To see how Jake Wynne has succeeded TED videos For examples of how things occur in each subtopic Slide Share Social news research Blogs To gain information Slashdot effect Social Media Reasons for going on Online Dating Phone interview, - expert interview public In-person A small closed question for primary research In-person interview expert - Yahoo! Primary research
  7. 7. Research• Has been around for centurys but can into its stride in the 1960’s• It has given us …1. Trade2. Different Cultures3. Economic stability / instability4. Religion5. Alliances6. Knowledge7. Technology
  8. 8. Research • Enables us to get sessional fruits & veg all year round • Has given us different styles of clothing • Different brands • Increases efficiency = profit potential of big business by making specialization in labour global, and passing on low cost in one country to another where the cost of the same factor
  9. 9. Research• Increases efficiency through profit potential of big businesses by making specialization in labour global• Also by passing on low costs in one country to another where the costs of the same factors in higher• This helps spread investments globally so the profits of investors is maximized• Which in turn encourages technological innovations worldwide
  10. 10. Research• This is a graph of how much trade we do …
  11. 11. Research• Globalisation aids first world countries giving them international business• Over the course of six years the usage of the internet in third world counties i.e. The Middle East & Africa has risen from 36% to 83%• Globalisations also aids third world countries with natural disasters through sending medical and trained staff
  12. 12. Research • This is a table of how much trade due to globalisatio n does between the USA and China
  13. 13. research• All though globalisation as its good points it also has its down side• It turns us into consumers in the way that we only buy to brands• The more we see around us the more we wish to go and perches those goods from those brands i.e Michael kors, Prada, Nike
  14. 14. Research • Our culture of buying into brands has inhibited us from funding our local stores • This also enables more global friction (a culture / country not understanding or willing to accept another culture) • Trade becomes all about profit (shipping grapes from Africa to the UK) which could be home grown • This is a waste of our natural resources and adds to global warming • Due to worldwide imports we have GM foods with pesticides to preserve the food which takes from its nutrition and our health
  15. 15. Research• Internet on phones has been a revolution in itself• Its allowed us to have basically everything a computer has on a smart phone more than half the size of a computer or laptop• We now are able to watch missed shows, download music, create films, create slideshows… all with the aid of Wi-Fi /4G /3G networks
  16. 16. research • Wi-Fi /4G /3G has enabled us to have internet on the move • Its provided by phone companys competing for sales i.e. T-Mobile, 3 mobile, Vodafone … • This kind of connectivity is available worldwide which can keep us in connection with loved ones around the world •
  17. 17. research• This connectivity gives us web 2.0 on the move• We can upload, watch and comment on videos• Allows us to update and post pictures on our blogs• Lets us update statuses on Twitter, Facebook and post pictures on Instagram• This reinforces our freedom of speech
  18. 18. research • We can now shop and have our food delivered to our homes • Online shop with safety with PayPal
  19. 19. research• Internet on phones has allowed apps and production to become popular and give sales i.e. BBM – Blackberry Messenger, Whats App, Instagram, Anger Birds• BBM- Blackberry Messenger is a messaging service exclusive to blackberrys• Using 3G connections it allows you to send messages and images for a monthly cost of £5
  20. 20. • research What’s App is also a messaging service app first exclusive to IPhone with the cost of 89p• It also allows you to send picture and normal messages with audio and location• With gained popularity it is now available on all smart phone for free
  21. 21. research• Instagram originally exclusive to IPhones is a photo sharing app allowing you to upload pictures with captions• Many celebritys are no it opening a way for celebs to share their lives with their fans• With fast gained popularity its now also online
  22. 22. research• Angry Birds a game originally exclusive to IPhones gained rapid downloads• It was available on Google and on all smart phones• It has now broadened its franchise into toys, bedding, pyjam as among other things
  23. 23. research• Security is not an issue when you use 3G but when you connect to an unlocked Wi-Fi connection it becomes a problem• Shops and store give free Wi-Fi connections when on their premises• This free unlocked Wi-Fi allows online thieves to hack your information to your Facebook to knowing all about your credit card details
  24. 24. Purpose and StyleJF
  25. 25. Wikis
  26. 26. Should users be allowed to edit and write information on wikis?
  27. 27. Students rely on sites like Wikipedia for help on tasks
  28. 28. Anybody can create an account and make/edit a page.. There’s nocertainty that the information found on Wikipedia pages are correct
  29. 29. Wikipedia gives the publicempowerment to feel that they havesome control in what they consumeThis is a form of Web 2.0 which is currently very popular onlinewith many platforms allowing the consumer to become theproducer
  30. 30. Henry Jenkins’ Theory – Participatory culturesJenkins has written a lot about ‘convergence culture’ Audience have becomesophisticated ‘users’ of many different platforms of media which cross over. ‘Bert isEvil’ is an example – a photo-shopped image of Bert from Sesame St posing withOsama Bin Laden was published on line, found by accident by a print house inPakistan, who had no idea who Bert was, and then printed on Anti-Americanposters, which were then filmed by CNN News and broadcast on American TV.Jenkins uses this example to shows how audiences are no longer justconsumers, they are also producers and users. They create and consume, participateand publish, download and upload, receive and share. Blogs, network sites, web 2.0and wikis are just some examples of audiences as powerful producers within theworld of Media production and reception.Source:
  31. 31. Gramsci – Power and HegemonyGramsci – Power and HegemonyGramsci is primarily concerned with power. As a Marxist, he believed that societywas structured unfairly. The rich upper classes were an elite in society who ownedthe means of production. This power gave them a control over the masses who workbut do not receive their fair share of wealth. Indeed, 80% of the world’s resourcesare controlled by only 5% of the world’s population. Gramsci was interested in howthis unfair status quo is maintained and reproduced.Hegemony is the idea that the masses are controlled not through coersion or militaryforce, but by ideological manipulation. The Media is one of the institutions insociety, along with religion, politics and education that pass on a dominant ideologyto the masses of conformity and consent. Indeed, Gramsci believed that the masseswere manipulated into giving their consent to the unfair capitalist system.Source:
  32. 32. Blogs
  33. 33. Are blogs becoming more popular worldwide?
  34. 34. SummaryBetween October and November 2011 there were a drop in blog users. However it has increased since then. Perhaps this is because this was when blogging was not yet known and used by many, as now it is a viral habit.
  35. 35. Blogger• Is a site that any user can use for any purpose.• It focuses on helping people have their own voice on the web and organising the worlds information from the personal perspective.
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