Familiar with HTML? Familiar with Web Scripting like PHP? Who here currently has built a FB app or FB connected site? Who has the ability or intentions to build an FB app or FB connected site?
Viral Videos (Screen shots of this) Concept also works in Web Properties Cheap and Effective Marketing for any Web Property -Small investment could yield large return -Marketing message is personally endorsed -Spreads by digital &#x201C;Word of Mouth&#x201D;
Dave Mclure 500hats.com, SV blogger, angel investor
New age of digital identity, FB is a large part of that - showing off media a part that identity The right demographic and mentality of users Easy to access and &#x201C;in-your-face&#x201D; viral channels Many viral channels to play around with
Virality on Facebook
Virality and Facebook Ryan Romanchuk
What is Sharethrough?
We make tools for viral media marketing.
Customers include top brands and agencies like
Sony, Fox, Paramount, AT&T, McCann Erickson.
Early Facebook platform adopters.
Virality increases Acquisition, Retention, Referral
* AARRR concept courtesy of Dave Mclure’s ‘Startup Metrics for Pirates’ (http://500hats.typepad.com/)
How do you get Virality?
A metric-based focused allows you to tweak and engineer
virality (viral loop)
Different “Calls to Action” can increase people’s likelihood to
Optimizing on the right viral channel can make or break viral
There is a science to virality.
The Viral Loop
Rate of People Spreading
Rate of Recipients Amount of Spread
Accepting Invite (People Invited)
Calls to Action
Optimize Text, Images,
Goal is to increase people’s
likelihood to click button
Optimizing for the Right Viral Channels
Invitations Friend Linking
There are lots of viral channels. Try them all out and find out
which ones actually work.
Hands-on with Facebook
Developers wiki Best Practices for
New widgets concept Notifications
Developer tools Using FBJS and server side
Single sign on
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.