Rob Fan
Virality and Facebook   Ryan Romanchuk

                        10.1.2009
What is Sharethrough?

We make tools for viral media marketing.
Customers include top brands and agencies like
Sony, Fox, ...
Why is Virality so Important?
Virality increases Acquisition, Retention, Referral



         * AARRR concept courtesy of Dave Mclure’s ‘Startup Metrics...
How do you get Virality?

 A metric-based focused allows you to tweak and engineer
 virality (viral loop)
 Different “Call...
The Viral Loop

            Rate of People Spreading
                    (Inviting)




Rate of Recipients              Am...
Calls to Action

Optimize Text, Images,
Videos
Goal is to increase people’s
likelihood to click button
Optimizing for the Right Viral Channels

      Newsfeeds                   Chat
      Stream                      Comments...
So Why Facebook and Virality?
Messages

Status Messages
                             Invitations &
                               Requests
Newsfeed




...
Hands-on with Facebook

Developers wiki              Best Practices for
New widgets concept          Notifications

Develo...
Questions?
Contact Info
rob@sharethrough.com
ryan@sharethrough.com
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Virality on Facebook

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  • Familiar with HTML?
    Familiar with Web Scripting like PHP?
    Who here currently has built a FB app or FB connected site?
    Who has the ability or intentions to build an FB app or FB connected site?
  • Viral Videos (Screen shots of this)
    Concept also works in Web Properties
    Cheap and Effective Marketing for any Web Property
    -Small investment could yield large return
    -Marketing message is personally endorsed
    -Spreads by digital “Word of Mouth”
  • Dave Mclure 500hats.com, SV blogger, angel investor
  • New age of digital identity, FB is a large part of that - showing off media a part that identity
    The right demographic and mentality of users
    Easy to access and “in-your-face” viral channels
    Many viral channels to play around with
  • Virality on Facebook

    1. 1. Rob Fan Virality and Facebook Ryan Romanchuk 10.1.2009
    2. 2. What is Sharethrough? We make tools for viral media marketing. Customers include top brands and agencies like Sony, Fox, Paramount, AT&T, McCann Erickson. Early Facebook platform adopters.
    3. 3. Why is Virality so Important?
    4. 4. Virality increases Acquisition, Retention, Referral * AARRR concept courtesy of Dave Mclure’s ‘Startup Metrics for Pirates’ (http://500hats.typepad.com/)
    5. 5. How do you get Virality? A metric-based focused allows you to tweak and engineer virality (viral loop) Different “Calls to Action” can increase people’s likelihood to engage/click Optimizing on the right viral channel can make or break viral spread There is a science to virality.
    6. 6. The Viral Loop Rate of People Spreading (Inviting) Rate of Recipients Amount of Spread Accepting Invite (People Invited)
    7. 7. Calls to Action Optimize Text, Images, Videos Goal is to increase people’s likelihood to click button
    8. 8. Optimizing for the Right Viral Channels Newsfeeds Chat Stream Comments Immediate Photos Notifications Email Invitations Friend Linking Messages There are lots of viral channels. Try them all out and find out which ones actually work.
    9. 9. So Why Facebook and Virality?
    10. 10. Messages Status Messages Invitations & Requests Newsfeed Photos Chat Notifications
    11. 11. Hands-on with Facebook Developers wiki Best Practices for New widgets concept Notifications Developer tools Using FBJS and server side Connect setup/registration Single sign on Friend linking Widgets Feeds
    12. 12. Questions? Contact Info rob@sharethrough.com ryan@sharethrough.com
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