Rob Fan
Virality and Facebook Ryan Romanchuk
10.1.2009

What is Sharethrough?
We make tools for viral media marketing.
Customers include top brands and agencies like
Sony, Fox, Paramount, AT&T, McCann Erickson.
Early Facebook platform adopters.

Why is Virality so Important?

Virality increases Acquisition, Retention, Referral
* AARRR concept courtesy of Dave Mclure’s ‘Startup Metrics for Pirates’ (http://500hats.typepad.com/)

How do you get Virality?
A metric-based focused allows you to tweak and engineer
virality (viral loop)
Different “Calls to Action” can increase people’s likelihood to
engage/click
Optimizing on the right viral channel can make or break viral
spread
There is a science to virality.

The Viral Loop
Rate of People Spreading
(Inviting)
Rate of Recipients Amount of Spread
Accepting Invite (People Invited)

Calls to Action
Optimize Text, Images,
Videos
Goal is to increase people’s
likelihood to click button

Optimizing for the Right Viral Channels
Newsfeeds Chat
Stream Comments
Immediate Photos
Notifications Email
Invitations Friend Linking
Messages
There are lots of viral channels. Try them all out and find out
which ones actually work.

So Why Facebook and Virality?

Messages
Status Messages
Invitations &
Requests
Newsfeed
Photos
Chat
Notifications

Hands-on with Facebook
Developers wiki Best Practices for
New widgets concept Notifications
Developer tools Using FBJS and server side
Connect setup/registration
Single sign on
Friend linking
Widgets
Feeds

Questions?
Contact Info
rob@sharethrough.com
ryan@sharethrough.com