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tweakin' facebook apps

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  • cool insights into the micro elements of interaction - thanks for sharing.<br /><br/>
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  • 1. tweakin’ on the fb platform
  • 2. face of the app: name and icon 16x16 icon and name shows up in: ‣ minifeed/newsfeed ‣ invitation ‣ notification ‣ profile
  • 3. program and viral flow • reduce steps required for AARRR • emphasize links/pages of importance through placement, styling, wording • strong and varying calls to action
  • 4. news feed optimization mini-feed & feed tell a story.. • mini-feed: “what’s going on with me?” • feed: “what’s going on with my peeps?” • both are visible to your network & their friends
  • 5. news feed distribution & conversion • how to create & publish messages to widest possible audience, w/o being spammy? • how to optimize messages for conversion / get the highest possible CTR? • where does click-thru take the user, and how can I optimize that page for best activation?
  • 6. minifeed/newsfeed • publish relevant messages for users • use each message as an advertising opportunity with a specific CTA • include text & icons to inform, brand, remind • create a a well-designed CTA button with compelling text to increase CTR • include narrative text to increase CTR • include fb:name & other links to increase network visibility
  • 7. minifeed/newsfeed Users involved are mentioned in feed. •Include names of all involved friends Clear and concise call to action Images separate newsfeed item from other items •Emphasizes call to respond
  • 8. invitations Actionable “type” of request Describe application Call to respond
  • 9. notifications Action performed on user Strong call to action
  • 10. profile Provides social proof Badges Clear and concise call to action Dashboard functionality