tweakin’ on the
  fb platform
face of the app:
name and icon
  16x16 icon and name shows up in:
   ‣   minifeed/newsfeed
   ‣   invitation
   ‣   notific...
program and viral flow

• reduce steps required for AARRR
• emphasize links/pages of importance through
  placement, stylin...
news feed optimization
      mini-feed & feed tell a story..


                     • mini-feed:
                         ...
news feed
distribution & conversion
  •   how to create & publish messages to widest
         possible audience, w/o being...
minifeed/newsfeed
            •   publish relevant messages for
                   users
            •   use each message ...
minifeed/newsfeed
                                                 Users involved are mentioned in feed.
                 ...
invitations
                       Actionable “type” of request




              Describe application
              Call ...
notifications

     Action performed on user




                                Strong call to action
profile
         Provides social proof
         Badges




          Clear and concise call to action
          Dashboard f...
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tweakin' facebook apps

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  • cool insights into the micro elements of interaction - thanks for sharing.<br /><br/>
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tweakin' facebook apps

  1. 1. tweakin’ on the fb platform
  2. 2. face of the app: name and icon 16x16 icon and name shows up in: ‣ minifeed/newsfeed ‣ invitation ‣ notification ‣ profile
  3. 3. program and viral flow • reduce steps required for AARRR • emphasize links/pages of importance through placement, styling, wording • strong and varying calls to action
  4. 4. news feed optimization mini-feed & feed tell a story.. • mini-feed: “what’s going on with me?” • feed: “what’s going on with my peeps?” • both are visible to your network & their friends
  5. 5. news feed distribution & conversion • how to create & publish messages to widest possible audience, w/o being spammy? • how to optimize messages for conversion / get the highest possible CTR? • where does click-thru take the user, and how can I optimize that page for best activation?
  6. 6. minifeed/newsfeed • publish relevant messages for users • use each message as an advertising opportunity with a specific CTA • include text & icons to inform, brand, remind • create a a well-designed CTA button with compelling text to increase CTR • include narrative text to increase CTR • include fb:name & other links to increase network visibility
  7. 7. minifeed/newsfeed Users involved are mentioned in feed. •Include names of all involved friends Clear and concise call to action Images separate newsfeed item from other items •Emphasizes call to respond
  8. 8. invitations Actionable “type” of request Describe application Call to respond
  9. 9. notifications Action performed on user Strong call to action
  10. 10. profile Provides social proof Badges Clear and concise call to action Dashboard functionality
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