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  • 1. Page 1 of 22 February 2012 italy: milano · torino · verona · bologna · pescara · roma · napoli · foggia · reggio calabria · messina europe: barcelona · berlin · london · paris www.publiglobe.com McArthurGlen | Designer Oultets App
  • 2. Page 2 of 22 McArthurGlen | Designer Outlets App 1.Publiglobe About our company
  • 3. PUBLIGLOBE.COM Page 3 of 22 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK THE COMPANY Publiglobe is an integrated communication agency providing branding, marketing and advertising services to companies and local authorities. Thanks to its multidisciplinary team, Publiglobe is able to handle complex and ambitious projects completely in-house, taking advantage of cutting-edge technology in a dynamic process that combines a number of different approaches while emphasizing creativity in design and the use of advanced technologies.
  • 4. PUBLIGLOBE.COM Page 4 of 22 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK THE NETWORK Thanks to its ten offices distributed throughout Italy and its four offices in Barcelona, Berlin, London and Paris, Publiglobe is a real example of a «glocal» communication agency of the 21° century. The fact of having a local representation as well as support offices in the main Western Europe countries it is a solid advantage for our multi-national customers. Our British office is located in London’s Belgravia district (15-17 Grosvenor Square) and follows directly any operation with local customers.
  • 5. PUBLIGLOBE.COM Page 5 of 22 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK PUBLIGLOBE NETWORK
  • 6. PUBLIGLOBE.COM Page 6 of 22 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK THE DIGITAL BUSINESS UNIT Publiglobe’s Digital Section is leaded by Giuseppe Miceli and Rodolfo Falletti, high qualified professionals with a several years’ experience in handling complex digital projects for multinational companies such as Trader.com, Tiscali, Schibsted ASA, Yellow Pages, Excite. THE DIGITAL BU ENCOMPASSES THE FOLLOWING SECTORS: • WEB DESIGN AND PUBLISHING • INTERNET ADVERTISING AND SOCIAL MEDIA MARKETING • MOBILE AND TABLET APPLICATIONS AND MARKETING • DIGITAL SIGNAGE AND 3D GLASSES-ON/GLASSES-FREE VIDEO
  • 7. Page 7 of 22 McArthurGlen | Designer Outlets App 2.Why an App? Mobile Market Overview, Retail In-Depth Information, Conclusions.
  • 8. PUBLIGLOBE.COM Page 8 of 22 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK SMARTPHONE MARKET OVERVIEW SMARTPHONE PENETRATION (Q2 2011) Source: comScore (Eu5 and US), Google/Ipsos (the Others) 2011 was the year that smartphone took off.
  • 9. PUBLIGLOBE.COM Page 9 of 22 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK SMARTPHONE MARKET OVERVIEW WHAT PEOPLE ARE DOING ON THEIR DEVICES, AS PERCENTAGE OF SMARTHPHONE OWERS Source: comScore (Eu5 and US), Google/Ipsos (the Others) Many Brands have focussed their efforts on AppStore
  • 10. PUBLIGLOBE.COM Page 10 of 22 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK SMARTPHONE MARKET OVERVIEW GROWTH OF SMARTPHONE AUDIENCE Source: comScore MobiLens, 3 mon. avg. ending Oct 2010 - Oct 2011 In the EU5, smartphone adoption has reached nearly 42 percent an increase of 13 percentage points over the past year
  • 11. PUBLIGLOBE.COM Page 11 of 22 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK SMARTPHONE MARKET OVERVIEW RELATIVE EFFICACY OF MOBILE VS. OTHER ADVERTISING MEDIA Source: Chetan Sharma, January 2011 “Mobile” scoring highter in aggregate that any other media
  • 12. PUBLIGLOBE.COM Page 12 of 22 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK SMARTPHONE MARKET OVERVIEW PLATFORM MARKET SHARE OF DIGITAL TRAFFIC Source: comScore Device Essentials, EU5, Oct 2011
  • 13. PUBLIGLOBE.COM Page 13 of 22 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK SMARTPHONE MARKET OVERVIEW GROWTH OF MOBILE RETAIL USERS (000) Source: comScore MobiLens, 3 mon. avg. ending Oct 2010 vs Oct 2011 Mobile retail is one of the fastest growing phenomena amongst smartphone users, with MORE THAN 13.6 MILLION EU5 SMARTPHONE OWNERS accessing a retail site
  • 14. PUBLIGLOBE.COM Page 14 of 22 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK SMARTPHONE MARKET OVERVIEW TOP ACTIVITES PERFORMED IN A RETAIL STORE BY % OF SMARTPHONE USERS Source: comScore MobiLens, EU5, 3 mon. avg. ending Oct 2011 An important shift in consumer behaviour is the use of smartphones in physical retail locations
  • 15. Page 15 of 22 McArthurGlen | Designer Outlets App 3.Proposal A multitasking application dedicated to McArthurGlen Designer Outlets world
  • 16. PUBLIGLOBE.COM Page 16 of 22 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK THE PERSONAL OUTLET SHOPPING APP • PERSONAL SHOPPING: THE DREAM COME TRUE • THE ACCESS KEY TO BEHAVIORAL MARKETING • GETTING THE MOST OUT OF GEO-LOCATION • ENHANCING ENGAGEMENT • YOU’LL NEVER WALK ALONE
  • 17. PUBLIGLOBE.COM Page 17 of 22 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK Personal Shopping: the dream come true • McArthur Glen’s app is an amazing tool that will drive every Designer Outlet customer through a funny, comfortable, effective shopping experience. • A real personal shopper that keeps ideas and purchases perfectly organized, optimizing time and spending with original and innovative features.
  • 18. PUBLIGLOBE.COM Page 18 of 22 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK The Access Key to Behavioral Marketing • Today, profiling a customer is not just collecting her name, address and e-mail but it’s about tracking the time spent in a Designer Outlet, the visited shops, the list of saved items and any other data interaction. • On such bases, McArthur Glen can improve its business and proximity by delivering a properly targeted communication that increases customer interest and response.
  • 19. PUBLIGLOBE.COM Page 19 of 22 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK SOUTH ENTRANCE EAST ENTRANCE NORTH ENTRANCE WEST ENTRANCE, ACCESS TO PARK & RIDE Play Area 90 88-89 85-87 1-2 136 137 138 139 137a 3-4 8-105 6 7 11 12 13 14 15 18 19 20 95a1716 94-95 93 92 91 Food Court Seating Area 201 203 202 F8 F5 F4 F3 F7 F6 F2 F1 204 Management Suite First Floor 144 145 143 126 21 22 40 42 43 44 45 46 49 50 51 52 53 54-5547 23 24 25 26 27 28 31-32 353433 96 97 98 10199-100 103-105106 -10756 102 37-39 29 140-142 130 131 134 135132-133 125 124 122-123 121 120 57 K2 K3 58 59 61 62 63 64 65 66 69 67 68 70 71 72 73 74 75 76 78 79 80K5 K6 8482-83 Customer information Gift Cards Tourist information Lost & found property Wheelchair hire Boobaloos Buggies First aid point Transport & accommodation Mens toilets Ladies toilets Disabled toilets Baby changing facilities Customer information Cash machines Escalators Lifts For store details please call 01904 682 700 More information can be found at yorkdesigneroutlet.com Antler 132-133 Clarks Factory Outlet 54-55 Daniel Footwear 5 Famous Footwear 73 Fossil 137 Kurt Geiger 23 L.K.Bennett 15 Osprey 20 Pavers Outlet 82-83 Samsonite 19 Staccato Fashion Footwear 102 Sunglass Time K3 Radley 21 Timberland 88-89 DKZ - Designer Kidz 75 Gap Outlet 90 Hamleys Outlet 63 Mamas & Papas Outlet 51 Next Clearance 144 Bedeck 136 Birthdays 202 Bose 99-100 China China 1-2 Christy Outlet Store 106-107 Denby 121 Home and Cook 70 Le Creuset 135 Furniture Innovations 58 Oneida 79 O2 56 Past Times 40 Phaidon K2 Professional Cookware 91 Red 5 64 That’s Entertainment 203 The Works 204 Whitewall Atelier 98 Aquascutum 16 Armani Collection 29 Austin Reed 93 Basler 22 Ben Sherman 44 Bench 139 Brooks Brothers 35 Calvin Klein 45 Calvin Klein Underwear 28 Chester Barrie 49 Coast 26 Crew Clothing 96 Daks 11 Double Two 120 Escada 24 Fred Perry 137a French Connection 6 Gap Outlet 90 Gieves & Hawkes 18 Hackett 34 Hobbs 33 Hugo Boss 8-10 Jacques Vert Group 103-105 Jaeger 31-32 Jeff Banks Studio Store 50 Joules 71 Klass 125 The Kooples 17 Lacoste 143 Levi’s 62 L.K.Bennett 15 Margaret Howell 14 Marks& Spencer Outlet 85-87 Moss/Moss Bros Hire 43 Next Clearance 144 Paul Smith 25 Phase Eight 95 Polo Ralph Lauren 37-39 Racing Green 52 Replay 145 Rockport 77-78 Roman Originals 124 Suit Direct 53 Ted Baker 27 Thomas Pink 13 Timberland 88-89 White Stuff opening soon 94 Wolsey 67 Body S Chape Claire’ Dyrber Penhal Perfum Tag He The Co Compa Adida Anima Cotton Cragh Donna Fox Ra Mount Nike F Oakle Reebo Tog 24 fashion home and giftfootwear, accessories and luggage children jewell sports GL0183_AW11_YORK_STORE_DIRECTORY_487x210_Update_AW.indd 2 YOU ARE HERE Getting the Most Out Of Geo-Location • Taking advantage of innovative geo-location mobile functions means much more than showing a map of a Designer Outlet and connecting to a navigation system that drives you there. • It is about operating with the full potential of ultimate GPS technologies, giving every customer a personalized range of really user-friendly and helpful features never seen before. What: red dress Price: Euro 120
  • 20. PUBLIGLOBE.COM Page 20 of 22 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK Enhancing Engagement • Every cutting-edge feature is conceived to lower any possible barrier, matching a sense of playing with total usefulness to let people enjoy Designer Outlets as the most pleasant shopping experience in the world. • All customers will feel positively surprised by McArthur Glen digital services and will be naturally driven to share wishes, purchases and opinions on popular Social Media increasing brand awareness and reputation.
  • 21. PUBLIGLOBE.COM Page 21 of 22 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK PUBLIGLOBE.COM Page 21 of 22 You’ll Never Walk Alone • Thanks to push functionalities based on customer preferences, the McArthur Glen app will assist any individual to get all the information needed to make the right choice: from deciding the next visit’s date to receive, while shopping on site, favorite brands’ latest offers and promotions via Bluetooth or SMS.
  • 22. please, visit our web site: www.publiglobe.com Thank you for your attention italy: milano · torino · verona · bologna · pescara · roma · napoli · foggia · reggio calabria · messina europe: barcelona · berlin · london · paris

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