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  • 1. Page 1 of 37 09 February 2012 italy: milano · torino · verona · bologna · pescara · roma · napoli · foggia · reggio calabria · messina europe: barcelona · berlin · london · paris www.publiglobe.com McArthurGlen | Designer Oultets App
  • 2. Page 2 of 37 McArthurGlen | Designer Outlets App 1.Publiglobe About our company
  • 3. www.publiglobe.com Page 3 of 37 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK THE COMPANY Publiglobe is an integrated communication agency providing branding, marketing and advertising services to companies and local authorities. Thanks to its multidisciplinary team, Publiglobe is able to handle complex and ambitious projects completely in-house, taking advantage of cutting-edge technology in a dynamic process that combines a number of different approaches while emphasizing creativity in design and the use of advanced technologies.
  • 4. www.publiglobe.com Page 4 of 37 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK THE NETWORK Thanks to its ten offices distributed throughout Italy and its four offices in Barcelona, Berlin, London and Paris, Publiglobe is a real example of a «glocal» communication agency of the 21° century. The fact of having a local representation as well as support offices in the main Western Europe countries it is a solid advantage for our multi-national customers. Our British office is located in London’s Belgravia district (15-17 Grosvenor Square) and follows directly any operation with local customers.
  • 5. www.publiglobe.com Page 5 of 37 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK PUBLIGLOBE NETWORK
  • 6. www.publiglobe.com Page 6 of 37 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK THE DIGITAL BUSINESS UNIT Publiglobe’s Digital Section is leaded by Giuseppe Miceli and Rodolfo Falletti, high qualified professionals with a several years’ experience in handling complex digital projects for multinational companies such as Trader.com, Tiscali, Schibsted ASA, Yellow Pages, Excite. THE DIGITAL BU ENCOMPASSES THE FOLLOWING SECTORS: • WEB DESIGN AND PUBLISHING • INTERNET ADVERTISING AND SOCIAL MEDIA MARKETING • MOBILE AND TABLET APPLICATIONS AND MARKETING • DIGITAL SIGNAGE AND 3D GLASSES-ON/GLASSES-FREE VIDEO
  • 7. Page 7 of 37 McArthurGlen | Designer Outlets App 2.Why an App? Mobile Market Overview, Retail In-Depth Information, Conclusions.
  • 8. www.publiglobe.com Page 8 of 37 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK SMARTPHONE MARKET OVERVIEW
  • 9. www.publiglobe.com Page 9 of 37 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK SMARTPHONE MARKET OVERVIEW
  • 10. www.publiglobe.com Page 10 of 37 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK SMARTPHONE MARKET OVERVIEW
  • 11. www.publiglobe.com Page 11 of 37 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK SMARTPHONE MARKET OVERVIEW
  • 12. www.publiglobe.com Page 12 of 37 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK SMARTPHONE MARKET OVERVIEW
  • 13. www.publiglobe.com Page 13 of 37 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK SMARTPHONE USAGE FOR RETAIL
  • 14. www.publiglobe.com Page 14 of 37 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK SMARTPHONE USAGE FOR RETAIL
  • 15. Page 15 of 37 McArthurGlen | Designer Outlets App 3.Proposal A pushing application dedicated to McArthurGlen Designer Outlets world
  • 16. www.publiglobe.com Page 16 of 37 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK THE PERSONAL OUTLET SHOPPING APP • PERSONAL FUNCTION • GEO-LOCALIZATION • INFORMATION CONTENT
  • 17. www.publiglobe.com Page 17 of 37 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK WELCOME PAGE • Find your nearest Designer Outlet • Create “My Page”: register your account and select your interests (sport, fashion, trendy,…). Designer Outlets will suggest promotion and special offer dedicated to you. By “My Page” is possible to plan fidelity action: “Happy Birthday Simone, only today and only for you 10% special discount!”.
  • 18. www.publiglobe.com Page 18 of 37 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK PLAN YOUR VISIT • How to reach us: general information • Create the route: direct link with different navigation systems (google maps, tom tom, navigon). Possibility to save the route for next visits • Save parking position / Find your car in the parking • Weather information / Tourist information • Discover daily promotions, events and other information • Discover personal “bonus” linked to “My Page” account.
  • 19. www.publiglobe.com Page 19 of 37 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK PLAN YOUR SHOPPING • Map dedicated for the navigation with 150 mt. zoom (21 maps) • “You are here” always active • Guide to shopping and services: different keys for searching by brand, by product category. Possibility to use “go to” function SOUT NORT WEST ENTRANCE, ACCESS TO PARK & RIDE 1-2 136 137 138 139 137a 3-4 8-105 6 7 Food Court Seating Area 201 203 202 F8 F5 F4 F3 F7 F6 F2 F1 204 Management Suite First Floor 144 145 143 126 21 22 40 42 43 44 45 46 23 24 25 26 27 28 140-142 130 131 134 135132-133 125 124 122-123 121 120 57 K2 K3 58 59 61 62 63 64 65 Customer information Gift Cards Tourist information Lost & found property Wheelchair hire Boobaloos Buggies First aid point Mens toilets Ladies toilets Disabled toilets Baby changing faciliti Customer information Cash machines Antler 132-133 Clarks Factory Outlet 54-55 Daniel Footwear 5 Famous Footwear 73 Fossil 137 Kurt Geiger 23 L.K.Bennett 15 Osprey 20 Pavers Outlet 82-83 Samsonite 19 Staccato Fashion Footwear 102 Sunglass Time K3 Radley 21 Timberland 88-89 DKZ - Designer Kidz 75 Gap Outlet 90 Hamleys Outlet 63 Mamas & Papas Outlet 51 Next Clearance 144 Bedeck 136 Birthdays 202 Bose 99-100 China China 1-2 Christy Outlet Store 106-107 Denby 121 Home and Cook 70 Le Creuset 135 Furniture Innovations 58 Oneida 79 O2 56 Past Times 40 Phaidon K2 Professional Cookware 91 Red 5 64 That’s Entertainment 203 The Works 204 Whitewall Atelier 98 Aquascutum 16 Armani Collection 29 Austin Reed 93 Basler 22 Ben Sherman 44 Bench 139 Brooks Brothers 35 Calvin Klein 45 Calvin Klein Underwear 28 Chester Barrie 49 Coast 26 Crew Clothing 96 Daks 11 Double Two 120 Escada 24 Fred Perry 137a French Connection 6 Gap Outlet 90 Gieves & Hawkes 18 Hackett 34 Hobbs 33 Hugo Boss 8-10 Jeff Banks Studio Store 50 Joules 71 Klass 125 The Kooples 17 Lacoste 143 Levi’s 62 L.K.Bennett 15 Margaret Howell 14 Marks& Spencer Outlet 85-87 Moss/Moss Bros Hire 43 Next Clearance 144 Paul Smith 25 Phase Eight 95 Polo Ralph Lauren 37-39 Racing Green 52 Replay 145 Rockport 77-78 Roman Originals 124 Suit Direct 53 Ted Baker 27 Thomas Pink 13 Timberland 88-89 White Stuff opening soon 94 fashion home and giftfootwear, accessories and luggage children YOU ARE HERE
  • 20. www.publiglobe.com Page 20 of 37 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK SOUT NORT WEST ENTRANCE, ACCESS TO PARK & RIDE 1-2 136 137 138 139 137a 3-4 8-105 6 7 Food Court Seating Area 201 203 202 F8 F5 F4 F3 F7 F6 F2 F1 204 Management Suite First Floor 144 145 143 126 21 22 40 42 43 44 45 46 23 24 25 26 27 28 140-142 130 131 134 135132-133 125 124 122-123 121 120 57 K2 K3 58 59 61 62 63 64 65 Customer information Gift Cards Tourist information Lost & found property Wheelchair hire Boobaloos Buggies First aid point Mens toilets Ladies toilets Disabled toilets Baby changing faciliti Customer information Cash machines Antler 132-133 Clarks Factory Outlet 54-55 Daniel Footwear 5 Famous Footwear 73 Fossil 137 Kurt Geiger 23 L.K.Bennett 15 Osprey 20 Pavers Outlet 82-83 Samsonite 19 Staccato Fashion Footwear 102 Sunglass Time K3 Radley 21 Timberland 88-89 DKZ - Designer Kidz 75 Gap Outlet 90 Hamleys Outlet 63 Mamas & Papas Outlet 51 Next Clearance 144 Bedeck 136 Birthdays 202 Bose 99-100 China China 1-2 Christy Outlet Store 106-107 Denby 121 Home and Cook 70 Le Creuset 135 Furniture Innovations 58 Oneida 79 O2 56 Past Times 40 Phaidon K2 Professional Cookware 91 Red 5 64 That’s Entertainment 203 The Works 204 Whitewall Atelier 98 Aquascutum 16 Armani Collection 29 Austin Reed 93 Basler 22 Ben Sherman 44 Bench 139 Brooks Brothers 35 Calvin Klein 45 Calvin Klein Underwear 28 Chester Barrie 49 Coast 26 Crew Clothing 96 Daks 11 Double Two 120 Escada 24 Fred Perry 137a French Connection 6 Gap Outlet 90 Gieves & Hawkes 18 Hackett 34 Hobbs 33 Hugo Boss 8-10 Jeff Banks Studio Store 50 Joules 71 Klass 125 The Kooples 17 Lacoste 143 Levi’s 62 L.K.Bennett 15 Margaret Howell 14 Marks& Spencer Outlet 85-87 Moss/Moss Bros Hire 43 Next Clearance 144 Paul Smith 25 Phase Eight 95 Polo Ralph Lauren 37-39 Racing Green 52 Replay 145 Rockport 77-78 Roman Originals 124 Suit Direct 53 Ted Baker 27 Thomas Pink 13 Timberland 88-89 White Stuff opening soon 94 fashion home and giftfootwear, accessories and luggage children YOUR PERSONAL SHOPPER • Create your wishing list during the visit: track store position, price and note for all of interesting items. Later select only your favorite ones and came back directly to the stores for buying them • Take under control your shopping: assign your daily budget at the wishing list and check “just in time” shopping situation • Brands Highlights: pop-up managed by the operators appear automatically when the app is opened or when the visitors arrived near the store. The pop-up content can be different (promotion, new entry, special discount,…) What: red dress Price: Euro 120
  • 21. Page 21 of 37 McArthurGlen | Designer Outlets App Layout Design
  • 22. www.publiglobe.com Page 22 of 37 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK Page 22 of 37 www.publiglobe.com LAYOUT A SPLASH PAGE CONCEPT hi res zoom
  • 23. www.publiglobe.com Page 23 of 37 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK Page 23 of 37 www.publiglobe.com LAYOUT A SPLASH PAGE ZOOM TO DETAIL
  • 24. www.publiglobe.com Page 24 of 37 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK Page 24 of 37 www.publiglobe.com • LANGUAGE CHOICE • STATIC OR DYNAMIC IMAGE • IT CAN BE FOLLOWED BY SMALL SHORT VIDEO TO BE MORE EFFEC- TIVE LAYOUT A SPLASH PAGE CONTENTS
  • 25. www.publiglobe.com Page 25 of 37 McArthurGlen | Designer Outlets App Page 25 of 37 www.publiglobe.com COMMUNICATIONS NETWORK LAYOUT B GENERIC HOME PAGE CONCEPT hi res zoom
  • 26. www.publiglobe.com Page 26 of 37 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK Page 26 of 37 www.publiglobe.com • HOME, NOT CONFIGURED Customer enters and is invited to define his preferred Outlet and to create his own account and profile • REGISTER • SELECT OUTLET • BACKGROUND Images from all Outlets are rolling/ fading/moving one by one. • BRAND DIRECTORY (Brands are rolling) • BACKEND REQUIREMENTS RETRIEVING OUTLETS PHOTOS BRAND DIRECTORY LAYOUT B HOME GENERIC CONTENTS
  • 27. www.publiglobe.com Page 27 of 37 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK Page 27 of 37 www.publiglobe.com SWIPE LOCATIONS SELECTOR
  • 28. www.publiglobe.com Page 28 of 37 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK Page 28 of 37 www.publiglobe.com hi res zoom LAYOUT C PERSONAL HOME PAGE CONCEPT
  • 29. www.publiglobe.com Page 29 of 37 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK Page 29 of 37 www.publiglobe.com • HOME, ALREADY CONFIGURED Customer enters and is invited to define his preferred Outlet and to create his own account and profile • WEATHER INFO • INFO PUSH Offers dedicated to profiled customer and pushed. Same for news/events • FIND US Create the route: direct link to google maps • MY PARK Save car location when parking and find it after shopping • BRAND DIRECTORY (Brands are rolling) • BACKEND REQUIREMENTS CUSTOMER PROFILE BRAND DIRECTORY NEWS/EVENT WITH PERSONALIZED ONE SPECIAL OFFER WITH PERSONALIZED ONE LAYOUT C HOME PERSONAL CONTENTS
  • 30. www.publiglobe.com Page 30 of 37 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK Page 30 of 37 www.publiglobe.com LAYOUT C PERSONAL HOME PAGE ZOOM TO DETAIL
  • 31. www.publiglobe.com Page 31 of 37 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK Page 31 of 37 www.publiglobe.com hi res zoom LAYOUT D OUTLET PAGE CONCEPT
  • 32. www.publiglobe.com Page 32 of 37 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK Page 32 of 37 www.publiglobe.com • PERSONAL SHOPPER A wish list of items seen during the visit, with position, price and personal notes. At the end the customer can choose the favourite ones and came back directly to the stores for buying them. • OFFERS, NEWS, EVENTS Linked anf highlighted as in home page • FACILITIES List of all facilities: restaurant, shuttle, parking, family, accessibility... • HOME BUTTON • SHOPPING PLAN An interactive map to browse or which to highlight and search for brands and categories • BRAND DIRECTORY (Brands are rolling) • BACKGROUND (Outlet Photo) • BACKEND REQUIREMENTS RETRIEVING OUTLET PHOTO BRAND DIRECTORY NEWS/EVENT WITH PERSONALIZED ONE SPECIAL OFFER WITH PERSONALIZED ONE LAYOUT D OUTLET PAGE CONTENTS
  • 33. www.publiglobe.com Page 33 of 37 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK Page 33 of 37 www.publiglobe.com LAYOUT D OUTLET PAGE ZOOM TO DETAIL
  • 34. www.publiglobe.com Page 34 of 37 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK Page 34 of 37 www.publiglobe.com LAYOUT E MY PERSONAL SHOPPER PAGE CONCEPT
  • 35. www.publiglobe.com Page 35 of 37 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK Page 35 of 37 www.publiglobe.com LAYOUT F SCREENSHOT COMPARISON (BRAND SECTION)
  • 36. www.publiglobe.com Page 36 of 37 McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK Page 36 of 37 www.publiglobe.com LAYOUT G SCREENSHOT COMPARISON (OUTLET SECTION)
  • 37. please, visit our web site: www.publiglobe.com Thank you for your attention italy: milano · torino · verona · bologna · pescara · roma · napoli · foggia · reggio calabria · messina europe: barcelona · berlin · london · paris