Kickstarting an Urban Farm, Enhancing your Startup through Crowdfunding

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Ryan Finch, General Manager of Raleigh City Farm, discusses experience with crowdfunding a startup. Includes before, during and after stages of running a kickstarter campaign; as well as impact on …

Ryan Finch, General Manager of Raleigh City Farm, discusses experience with crowdfunding a startup. Includes before, during and after stages of running a kickstarter campaign; as well as impact on organization and individuals. Presentation at National Small Business Association Webinar and local SCORE Chapters. Please feel free to contact with questions: ryan@raleighcityfarm.org

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  • 1. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedKickstarting an Urban FarmEnhancing your Startup through CrowdfundingRyan FinchGeneral ManagerRaleigh City Farmryan@raleighcityfarm.orgraleighcityfarm.org
  • 2. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedOutline of PresentationKickstarting an Urban Farm• Intro• About Me, About the Farm•Crowdfunding•What is it?•Kickstarter (Before, During & After)•Impact•Q&A
  • 3. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedAbout MeKickstarting an Urban Farm
  • 4. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeed
  • 5. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeed
  • 6. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeed
  • 7. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedPhoto Ryan Finch
  • 8. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedPhoto Capital Club 16
  • 9. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeed
  • 10. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeed
  • 11. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedPhoto Capital Club 16
  • 12. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeed• Ask for help on this
  • 13. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeed
  • 14. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedCrowdfunding – What is it?Kickstarting an Urban FarmOLD: Ask 1 person for lots of $NEW: Ask lots of people for a little $GIST: Way to raise money…and so much more!
  • 15. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedKickstarter BasicsKickstarting an Urban FarmProjectTime LimitAll or NothingGive rewards
  • 16. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedWhy it WorksKickstarting an Urban FarmPeople feel like “investors”
  • 17. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedSome Pros and ConsKickstarting an Urban Farm+ Community engagement+ Refine strategy (Messaging, Development)+ Publicity, Create Buzz+ Increase customer base+ Not a loan- Coordination & communication- Best ROI for time & energy ?- Not Free
  • 18. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedNot FreeKickstarting an Urban FarmTakes time•2 months to plan•1 month to implement•1 month to fulfill rewardsFee•Kickstarter -- 5% fee•Amazon -- 3-5% fee•Cost of fulfilling rewards
  • 19. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedWatch Video?Kickstarting an Urban Farmhttp://www.kickstarter.com/projects/raleighcityfarm/raleigh-city-farm-lets-dig-where-we-live
  • 20. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedKickstarter BEFOREKickstarting an Urban FarmMy StrategyGot AdviceDecided Timeline, AmountCoordinated Video ShootRecruited Team
  • 21. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedKickstarter BEFOREKickstarting an Urban FarmSocial Media StrategyIdentified Target AudienceIdentified Media related to Target AudienceWrote Targeted MessagingGenerated Ideas for rewardsCreated Roll-out Strategy
  • 22. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeed••••
  • 23. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeed
  • 24. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeed
  • 25. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedKickstarter DURINGKickstarting an Urban FarmGame DayEarly LaunchTeam ReadyPosters in Windows, Postcards throughout TownEventPress ReleasesResponding to Emails
  • 26. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedKickstarter AFTERKickstarting an Urban FarmRewardsCollecting DataCollecting $Showing Appreciation
  • 27. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedKickstarter - AFTERKickstarting an Urban FarmBehind the Scenes
  • 28. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedPhoto Capital Club 16
  • 29. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedPhoto Capital Club 16
  • 30. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeed
  • 31. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedPhoto Capital Club 16
  • 32. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedPhoto Capital Club 16
  • 33. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedPhoto Capital Club 16
  • 34. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedPhoto Capital Club 16
  • 35. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedPhoto Capital Club 16
  • 36. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedPhoto Capital Club 16
  • 37. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedPhoto Capital Club 16
  • 38. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedPhoto Capital Club 16
  • 39. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedWhat it did for our Organization 1Kickstarting an Urban FarmMarketingOur StoryDevelop Materials- Newsletter, PostersCreated Twitter AccountDocument, Document, Document!
  • 40. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedWhat it did for our Organization 2Kickstarting an Urban FarmGenerated InterestDoubled FBPressWon National AwardQuadrupled Stakeholder DatabaseCreated Strong Relationships
  • 41. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedWhat it did for our Organization 3Kickstarting an Urban FarmStart-up Capital
  • 42. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedWhat it did for me as an EntrepreneurKickstarting an Urban FarmUpward Mobility within OrganizationIncreased ConfidenceStronger Understanding of LeadershipSpeaking EngagementsBright Outlook with New Adventures
  • 43. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedQ&AKickstarting and Urban FarmRyan FinchGeneral ManagerRaleigh City Farmryan@raleighcityfarm.org
  • 44. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedOther Crowdfunding SitesPlan to StartKickstarterStart Some GoodIndie GoGoRippple
  • 45. www.sba.govU.S. Small Business Administration Your Small Business ResourcePrograms and services to help you start, grow and succeedMore Information aboutRaleigh City Farmwww.raleighcityfarm.orgTEDxRaleigh – Ryan Finch