Mind-Blowing Social Media Statistics for Tour Operators
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Mind-Blowing Social Media Statistics for Tour Operators



We gather the most compelling social media statistics and insights that will help tour operators and activity providers craft their social strategy.

We gather the most compelling social media statistics and insights that will help tour operators and activity providers craft their social strategy.



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Mind-Blowing Social Media Statistics for Tour Operators Mind-Blowing Social Media Statistics for Tour Operators Presentation Transcript

  • As a tour operator, you know that keeping up with trends in traveller behaviour is critical to getting more bookings and building your business. Here are the most mind-blowing social media statistics and insights that we pulled together that will help you understand and craft your social strategy.
  • 1. 92% of consumers say that they trust earned media, such as social media, word of mouth, recommendation from friends and family, above all other forms of advertising Source: Webbed Feet
  • 2. 85% of customers expect businesses to be active in social media Source: Vocus
  • 3. 82% of consumers trust a company more if they are involved with social media Source: Forbes
  • 4. 77% of consumers said they are more likely to buy from a company if the CEO uses social media Source: Forbes
  • 5. +75% increase occurred last year for trust in social media as it went from 8% to 14% as a trusted information source Source: Edelman Trust Barometer
  • 6. 70% of global consumers say online consumer reviews are the second most trusted form of advertising Source: Edelman Trust Barometer
  • Dream Experience As a tour operator, you know that keeping up with trends in traveler behaviour is critical to getting more bookings and Plan building your business. Book Here are X of the most important mobile trend statistics and insights that we pulled together from industry experts that will help you with your mobile strategy. Tour operators need to understand the travellers’ journey to make the most out of social media
  • STAGE 1 DREAMING Travellers are dreaming of what places they should visit, and imagining where they could go
  • 1. 36% of online travellers visit social networking sites to influence destination selection Source: World Travel Market
  • 2. One out of three US travellers reference social media as a main source of travel ideas and inspiration Source: 2013 Portrait of American Travelers Study
  • STAGE 2 PLANNING Travellers are planning how to get there, where to stay, and what they’ll do once they arrive
  • 1. 52% of travellers use social media to plan a trip Source: Eye For Travel
  • 2. 71% of Asian leisure travellers consider personal recommendations for a trip “very important” in the decision-making process Source: Tnooz
  • 3. 44% of Asian leisure travellers are watching videos about a destination during the research phase Source: Tnooz
  • 4. 52% of travellers were so influenced by social media that they changed their original travel plans Source: Sport Social
  • 5. 10% of those who use social media to research travel plans changed agent/operator/website Source: Sport Social
  • 6. 87% of those younger than 34 are using Facebook to solicit advice before making bookings Source: The Media Captain
  • STAGE 3 BOOKING Travellers know what they want, and are ready to make it official by booking
  • 1. 50% of travel companies have said that direct bookings have been generated from social media Source: Media Bistro
  • 2. 59% of Asian leisure travellers want to book travel products “whenever they can” and “wherever they can” Source: Tnooz
  • 3. 80% of travellers are more likely to book a trip from a friend liking a page rather than responding to a traditional Facebook ad Source: Eye For Travel
  • STAGE 4 EXPERIENCING Travellers are at your tour or activity and share their experience with their social networks
  • 1. Holiday pictures are the most shared content on and after vacation Source: Tnooz
  • 2. 70% of social media users update status/share photos while on holiday Source: Eye For Travel
  • 3. 76% of social media users post vacation photos to their social networks Source: Webbed Feet
  • 1. TripAdvisor has 69 million monthly visitors and more than 60 million travel reviews and opinions from travellers around the world Source: TripAdvisor
  • 1. 34% of Asian leisure travelers are actively looking for social recommendations and feedback on ideas via social networks such as Facebook and TripAdvisor Source: Tnooz
  • 1. Worldwide, there are over 1.5 billion active Facebook users, with 699 million people logging in daily Source: Facebook via Zephoria
  • 2. Every 60 seconds on Facebook → 510 comments are posted → 293,000 statuses are updated → 136,000 photos are uploaded Source: The Social Skinny via Zephoria
  • 3. 52% of Facebook users say their friends photos inspire their travel plans Source: Webbed Feet
  • 4. 23% of Facebook users check their accounts 5 or more times daily Source: Huffington Post
  • 5. 42% of stories shared to users’ Facebook timelines in 2012 were travel experiences, making it the top story being shared by users Source: Tnooz
  • 1. Twitter is one of the most heavily-trafficked search engines in the world, serving over one billion queries per day Source: Stikky Media
  • 2. Twitter has 500 million registered users whose posts amount to 175 million tweets per day Source: Stikky Media
  • 3. 53% of people on Twitter mention products and/or services in their tweets Source: Socialnomics
  • Follow @rezdy_com for more!
  • About Rezdy
  • We provide powerful online booking software for niche tour operators Fishing charters GPS guided tours Walking tours Surf schools Cruises & historic tours Skydiving Scenic flights ATV tours Helicopter flights Sea kayaking Sailing trips Shuttles ...just to name a few
  • Want to learn more? Get in touch! sales@rezdy.com www.rezdy.com Aus: +61 (0) 2 8244 3060 USA: +1 415 655 1633