Mind-Blowing Social Media Statistics for Tour Operators


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We gather the most compelling social media statistics and insights that will help tour operators and activity providers craft their social strategy.

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Mind-Blowing Social Media Statistics for Tour Operators

  2. 2. As a tour operator, you know that keeping up with trends in traveller behaviour is critical to getting more bookings and building your business. Here are the most mind-blowing social media statistics and insights that we pulled together that will help you understand and craft your social strategy.
  4. 4. 1. 92% of consumers say that they trust earned media, such as social media, word of mouth, recommendation from friends and family, above all other forms of advertising Source: Webbed Feet
  5. 5. 2. 85% of customers expect businesses to be active in social media Source: Vocus
  6. 6. 3. 82% of consumers trust a company more if they are involved with social media Source: Forbes
  7. 7. 4. 77% of consumers said they are more likely to buy from a company if the CEO uses social media Source: Forbes
  8. 8. 5. +75% increase occurred last year for trust in social media as it went from 8% to 14% as a trusted information source Source: Edelman Trust Barometer
  9. 9. 6. 70% of global consumers say online consumer reviews are the second most trusted form of advertising Source: Edelman Trust Barometer
  10. 10. Dream Experience As a tour operator, you know that keeping up with trends in traveler behaviour is critical to getting more bookings and Plan building your business. Book Here are X of the most important mobile trend statistics and insights that we pulled together from industry experts that will help you with your mobile strategy. Tour operators need to understand the travellers’ journey to make the most out of social media
  11. 11. STAGE 1 DREAMING Travellers are dreaming of what places they should visit, and imagining where they could go
  12. 12. 1. 36% of online travellers visit social networking sites to influence destination selection Source: World Travel Market
  13. 13. 2. One out of three US travellers reference social media as a main source of travel ideas and inspiration Source: 2013 Portrait of American Travelers Study
  14. 14. STAGE 2 PLANNING Travellers are planning how to get there, where to stay, and what they’ll do once they arrive
  15. 15. 1. 52% of travellers use social media to plan a trip Source: Eye For Travel
  16. 16. 2. 71% of Asian leisure travellers consider personal recommendations for a trip “very important” in the decision-making process Source: Tnooz
  17. 17. 3. 44% of Asian leisure travellers are watching videos about a destination during the research phase Source: Tnooz
  18. 18. 4. 52% of travellers were so influenced by social media that they changed their original travel plans Source: Sport Social
  19. 19. 5. 10% of those who use social media to research travel plans changed agent/operator/website Source: Sport Social
  20. 20. 6. 87% of those younger than 34 are using Facebook to solicit advice before making bookings Source: The Media Captain
  21. 21. STAGE 3 BOOKING Travellers know what they want, and are ready to make it official by booking
  22. 22. 1. 50% of travel companies have said that direct bookings have been generated from social media Source: Media Bistro
  23. 23. 2. 59% of Asian leisure travellers want to book travel products “whenever they can” and “wherever they can” Source: Tnooz
  24. 24. 3. 80% of travellers are more likely to book a trip from a friend liking a page rather than responding to a traditional Facebook ad Source: Eye For Travel
  25. 25. STAGE 4 EXPERIENCING Travellers are at your tour or activity and share their experience with their social networks
  26. 26. 1. Holiday pictures are the most shared content on and after vacation Source: Tnooz
  27. 27. 2. 70% of social media users update status/share photos while on holiday Source: Eye For Travel
  28. 28. 3. 76% of social media users post vacation photos to their social networks Source: Webbed Feet
  30. 30. 1. TripAdvisor has 69 million monthly visitors and more than 60 million travel reviews and opinions from travellers around the world Source: TripAdvisor
  31. 31. 1. 34% of Asian leisure travelers are actively looking for social recommendations and feedback on ideas via social networks such as Facebook and TripAdvisor Source: Tnooz
  33. 33. 1. Worldwide, there are over 1.5 billion active Facebook users, with 699 million people logging in daily Source: Facebook via Zephoria
  34. 34. 2. Every 60 seconds on Facebook → 510 comments are posted → 293,000 statuses are updated → 136,000 photos are uploaded Source: The Social Skinny via Zephoria
  35. 35. 3. 52% of Facebook users say their friends photos inspire their travel plans Source: Webbed Feet
  36. 36. 4. 23% of Facebook users check their accounts 5 or more times daily Source: Huffington Post
  37. 37. 5. 42% of stories shared to users’ Facebook timelines in 2012 were travel experiences, making it the top story being shared by users Source: Tnooz
  39. 39. 1. Twitter is one of the most heavily-trafficked search engines in the world, serving over one billion queries per day Source: Stikky Media
  40. 40. 2. Twitter has 500 million registered users whose posts amount to 175 million tweets per day Source: Stikky Media
  41. 41. 3. 53% of people on Twitter mention products and/or services in their tweets Source: Socialnomics
  42. 42. Follow @rezdy_com for more!
  43. 43. About Rezdy
  44. 44. We provide powerful online booking software for niche tour operators Fishing charters GPS guided tours Walking tours Surf schools Cruises & historic tours Skydiving Scenic flights ATV tours Helicopter flights Sea kayaking Sailing trips Shuttles ...just to name a few
  45. 45. Want to learn more? Get in touch! sales@rezdy.com www.rezdy.com Aus: +61 (0) 2 8244 3060 USA: +1 415 655 1633
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