0
10 STATS TOUR
OPERATORS NEED TO
KNOW ABOUT THE MOBILE
TREND

sales@rezdy.com
www.rezdy.com
As a tour operator, you know that keeping up with trends
in traveler behaviour is critical to getting more bookings
As a b...
The Expert:
Nielsen
1.
Travel-related mobile queries
so far during 2013 are up
some 66% year-on-year

Report:
Mobile Path to Purchase, 2013
2.
Almost a third of smartphone
users conduct some travelrelated activity on their
mobile devices
→ 31% claim they researc...
3.
49% of those using mobiles to
get prices for travel products
do so on aggregators, with both
advice sites and operators...
4.
Those who book from mobile
devices typically have 5.1
research sessions before
visiting 3.3 websites to
complete the cy...
The Expert:
Amadeus
5.
Tablets for travel arrangements
and bookings are increasing
→ 21% for business travelers
→ 9% for leisure travelers

Re...
“Without an online presence that
involves booking functionality, and
without a web presence optimised for
mobile device, A...
6.
20% of Australian households
now have at least 1 tablet

Report: Shaping the future of
travel in Australia, 2013
“The rapid evolution of online
travel distribution from the fixed
to the mobile environment will
require travel operators ...
The Expert:
Eye for Travel
7.
5.3% of travelers would make a
last-minute booking on a tablet up
to a week before travel, while
43.8% would do so on m...
“Bad mobile experiences such as
slow load time, complicated search
and selection, poor navigation, and
not being mobile-op...
“Use bigger pictures, tappable
spaces, and clearly presented
information. Think click-to-call
tracking, appropriate displa...
The Expert:
TripAdvisor
8.
94% of TripAdvisor customers are
using mobile to research local
things to do

Report: TripAdvisor goes
mobile, 2012
The Expert:
Google
9.
59% of Asian leisure travelers want
to book travel products “whenever
they can” and “wherever they
can”

Google via Web...
10.
23% of leisure travelers and 26% of
business travelers use their mobile
browser to book vacation activities

Google/Ip...
Follow @rezdy_com
for more!
About
Rezdy
We provide powerful online booking
software for niche tour operators
Fishing charters
GPS guided tours
Walking tours
Surf ...
Want to learn
more? Get in
touch!
sales@rezdy.com
www.rezdy.com
Aus: +61 (0) 2 8244 3060
USA: +1 415 655 1633
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10 Mobile Statistics Tour Operators Need to Know

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Here we pull together some of the most compelling statistics and insights from experts in the travel industry. Tour operators, take note.

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Transcript of "10 Mobile Statistics Tour Operators Need to Know"

  1. 1. 10 STATS TOUR OPERATORS NEED TO KNOW ABOUT THE MOBILE TREND sales@rezdy.com www.rezdy.com
  2. 2. As a tour operator, you know that keeping up with trends in traveler behaviour is critical to getting more bookings As a building your business. that keeping up with trends in and tour operator, you know traveler behaviour is critical to getting more bookings and building your business. Here are 10 of the most important mobile statistics and Here are X ofwe pulled important from travel industry and insights that the most together mobile trend statistics insights that we pulled you with from industrystrategy.that will experts that will help together your mobile experts help you with your mobile strategy.
  3. 3. The Expert: Nielsen
  4. 4. 1. Travel-related mobile queries so far during 2013 are up some 66% year-on-year Report: Mobile Path to Purchase, 2013
  5. 5. 2. Almost a third of smartphone users conduct some travelrelated activity on their mobile devices → 31% claim they research travel → 14% are securing a booking or quotes Report: Mobile Path to Purchase, 2013
  6. 6. 3. 49% of those using mobiles to get prices for travel products do so on aggregators, with both advice sites and operators to help to inform their decisions Report: Mobile Path to Purchase, 2013
  7. 7. 4. Those who book from mobile devices typically have 5.1 research sessions before visiting 3.3 websites to complete the cycle Report: Mobile Path to Purchase, 2013
  8. 8. The Expert: Amadeus
  9. 9. 5. Tablets for travel arrangements and bookings are increasing → 21% for business travelers → 9% for leisure travelers Report: Shaping the future of travel in Australia, 2013
  10. 10. “Without an online presence that involves booking functionality, and without a web presence optimised for mobile device, Australian travel operators will increasingly lose out to the regional travel growth happening within the mobile world.” Report: Shaping the future of travel in Australia, 2013
  11. 11. 6. 20% of Australian households now have at least 1 tablet Report: Shaping the future of travel in Australia, 2013
  12. 12. “The rapid evolution of online travel distribution from the fixed to the mobile environment will require travel operators to further innovate to stay ahead.” Report: Shaping the future of travel in Australia, 2013
  13. 13. The Expert: Eye for Travel
  14. 14. 7. 5.3% of travelers would make a last-minute booking on a tablet up to a week before travel, while 43.8% would do so on mobile Webinar: How to use social media and mobile to grow sales, brand value and market share in the European and APAC Travel Industries, 2013
  15. 15. “Bad mobile experiences such as slow load time, complicated search and selection, poor navigation, and not being mobile-optimised have a negative impact on revenue.” Webinar: How to use social media and mobile to grow sales, brand value and market share in the European and APAC Travel Industries, 2013
  16. 16. “Use bigger pictures, tappable spaces, and clearly presented information. Think click-to-call tracking, appropriate display ads, emails and landing pages.” 5 strategic mobile tips from top travel brands, 2013
  17. 17. The Expert: TripAdvisor
  18. 18. 8. 94% of TripAdvisor customers are using mobile to research local things to do Report: TripAdvisor goes mobile, 2012
  19. 19. The Expert: Google
  20. 20. 9. 59% of Asian leisure travelers want to book travel products “whenever they can” and “wherever they can” Google via Web in Travel Conference, 2013
  21. 21. 10. 23% of leisure travelers and 26% of business travelers use their mobile browser to book vacation activities Google/Ipsos MediaCT report: The 2012 Traveler, 2012
  22. 22. Follow @rezdy_com for more!
  23. 23. About Rezdy
  24. 24. We provide powerful online booking software for niche tour operators Fishing charters GPS guided tours Walking tours Surf schools Cruises & historic tours Skydiving Scenic flights ATV tours Helicopter flights Sea kayaking Sailing trips Shuttles ...just to name a few
  25. 25. Want to learn more? Get in touch! sales@rezdy.com www.rezdy.com Aus: +61 (0) 2 8244 3060 USA: +1 415 655 1633
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