Here are some key statistics that will help tours and activities to understand the millennial mindset and capture that lucrative slice of the market.

1. Millennial Travel
Statistics
for Tours & Activities
sales@rezdy.com
www.rezdy.com

2. A lot has been written about
the millennial generation

3. But why should you care
about millennials?

4. Because millennials are traveling &
spending more than ever before.

5. IN FACT...

6. 1. The rise in youth spending
“vastly outstripped” that of other
international travelers
Source: WYSE

7. 2. Young travelers now
represent 20% of
international tourism
Source: WYSE

8. 3. One in four millennials are
planning more overnight
leisure trips this year
compared to last year
Source: MMYG Global

9. What can Tours &
Activities do to
attract
Millennials?

10. Provide Online
Convenience
#1

11. 1. Millennials book organised tours
and entertainment/activities
online before a trip
Source: Tourism Australia

12. 2. Millennials are
“fluent and comfortable with
booking plans online, as well as on
mobile and tablet devices”
Source: HVS

13. 3. Millennials will choose to
connect with companies on social
media - but want something in
return (ie. perks & discounts)
Source: SDL

14. 4. Millennials discover
content mostly through
social media
Source: SDL

15. Be Mobile Friendly
#2

16. 1. Millennials
touch their smartphones
43x per day
Source: SDL

17. 2. 44% of millennials expect
their experience with your
company to be consistent
regardless of channel
Source: SDL

18. Tailor Your
Offering
#3

19. 1. 70% of millennials indicated
they expect to be offered
immersive experiences that are
interactive and hands-on
Source: HVS

20. 2. 60% of millennials would
rather spend money on
experiences than material things
Source: MMGY Global

21. 3. 58% of millennials prefer to
travel with friends - they can’t
bear the feeling of having
missed out
Source: HVS

22. Want to learn
more about
millennials?

23. Want to learn
more about
millennials?
> Tours & Activities Need to Tap Into the Youth Travel Market
> What Tour Operators Need to Know About the Millennial Mindset
> How to Appeal to Millennial Travelers [New Research]

24. About Rezdy

25. Rezdy is a powerful online booking
software provider for over 600 tour
and activity operators.
> Case Studies <

26. Want to learn
more?

27. Get in touch!
sales@rezdy.com
www.rezdy.com
Aus: +61 (0) 2 8244 3060
USA: +1 415 655 1633