Millennial Travel Statistics for Tours & Activities

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Here are some key statistics that will help tours and activities to understand the millennial mindset and capture that lucrative slice of the market.

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Millennial Travel Statistics for Tours & Activities

  1. 1. Millennial Travel Statistics for Tours & Activities sales@rezdy.com www.rezdy.com
  2. 2. A lot has been written about the millennial generation
  3. 3. But why should you care about millennials?
  4. 4. Because millennials are traveling & spending more than ever before.
  5. 5. IN FACT...
  6. 6. 1. The rise in youth spending “vastly outstripped” that of other international travelers Source: WYSE
  7. 7. 2. Young travelers now represent 20% of international tourism Source: WYSE
  8. 8. 3. One in four millennials are planning more overnight leisure trips this year compared to last year Source: MMYG Global
  9. 9. What can Tours & Activities do to attract Millennials?
  10. 10. Provide Online Convenience #1
  11. 11. 1. Millennials book organised tours and entertainment/activities online before a trip Source: Tourism Australia
  12. 12. 2. Millennials are “fluent and comfortable with booking plans online, as well as on mobile and tablet devices” Source: HVS
  13. 13. 3. Millennials will choose to connect with companies on social media - but want something in return (ie. perks & discounts) Source: SDL
  14. 14. 4. Millennials discover content mostly through social media Source: SDL
  15. 15. Be Mobile Friendly #2
  16. 16. 1. Millennials touch their smartphones 43x per day Source: SDL
  17. 17. 2. 44% of millennials expect their experience with your company to be consistent regardless of channel Source: SDL
  18. 18. Tailor Your Offering #3
  19. 19. 1. 70% of millennials indicated they expect to be offered immersive experiences that are interactive and hands-on Source: HVS
  20. 20. 2. 60% of millennials would rather spend money on experiences than material things Source: MMGY Global
  21. 21. 3. 58% of millennials prefer to travel with friends - they can’t bear the feeling of having missed out Source: HVS
  22. 22. Want to learn more about millennials?
  23. 23. Want to learn more about millennials? > Tours & Activities Need to Tap Into the Youth Travel Market > What Tour Operators Need to Know About the Millennial Mindset > How to Appeal to Millennial Travelers [New Research]
  24. 24. About Rezdy
  25. 25. Rezdy is a powerful online booking software provider for over 600 tour and activity operators. > Case Studies <
  26. 26. Want to learn more?
  27. 27. Get in touch! sales@rezdy.com www.rezdy.com Aus: +61 (0) 2 8244 3060 USA: +1 415 655 1633
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