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Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
Electronics Industry Analysis-Sony
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Electronics Industry Analysis-Sony

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  • hello, first of all congratulation for the amazing presentation, I would like to ask you if it is possible having the references of these useful slides because I have to analise Sony and it will be really helpful! thank you in advance Sabrina G.
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  • = ENTREPRENEURS WANTED =

    We Are an International Community of Entrepreneurs Looking for New Leaders to Increase the Synergy of our Qualified Team. Come Join Us, Let’s Do this Together!!

    Website: www.MyEntrepreneurCommunity.com


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  • Could you send me all the references u used for this presentation at devina_23wara@hotmail.co.uk
    thanks
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  • nice presention
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  • thank you, very useful.

    anw i just wonder why ppl keep asking you to send them the file while they just need to click the download button -_-
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  • Transcript

    • 1. Ali Tehraninasr 1071200112 Reza Sigari Tabrizi 1071200031 Payam Ansari 1071200084 Supervisor: Dr. Anisah Multimedia University , Malaysia Savvy entrepreneurial firm
    • 2. M ilestones of Sony
    • 3. M ilestones of Sony
    • 4. Sony today
      • “ Sony is one of the most important companies in the world of business ”
    • 5.
      • TV & Audio Equipment
      • Mobile Phones & Music
      • Computer
      • Game Consoles
      • Movie & Video Equipment
      • Financial Services
      Product Range
    • 6. Electronics Industry Analysis
      • Porter’s five forces model
      • (a framework for analyzing a particular industry)
    • 7. Porter’s Five Forces Model of Competition Threat of New Entrants Threat of New Entrants
    • 8. Threat of New Entrants (Low) Government Policy Economies of Scale Product Differentiation Capital Requirements Switching Costs Technology, Know-how and Innovation Barriers to Entry
    • 9. Bargaining Power of Suppliers (Low)
      • Big global supply chain management
      • (Suppliers are not concentrated)
      • Suppliers are forced to cut their prices or go out of business
      • Direct negotiation with suppliers in order to encourage:
        • Reliable supply
        • Faster delivery
        • Lower prices
      • Many OEMs start to produce their own components in-house
      Suppliers exert power in the industry by: * Threatening to raise prices or to reduce quality Powerful suppliers can squeeze industry profitability if firms are unable to recover cost increases
    • 10. Bargaining Power of Buyers (Rather High)
      • Products are fairly undifferentiated
      • Buyers face few switching costs
      • Online shopping has increased the bargaining power of buyers
      • Buyers are price sensitive and demand high quality
      Buyers compete with the supplying industry by: * Bargaining down prices * Forcing higher quality
    • 11. Threat of Substitute Products (Low)
      • There are few substitutes from other industries, if any.
      • Most of them seem to be obsolete or have one foot out of door.
      • For example:
      • Digital Camera in the place of Film Camera
      • Fax machines in place of overnight mail delivery
      Products with similar function limit the prices firms can charge
    • 12. Threat of Substitute Products Threat of New Entrants Threat of New Entrants Bargaining Power of Buyers Bargaining Power of Suppliers Porter’s Five Forces : Model of Competition Rivalry Among Competing Firms in Industry
    • 13. Rivalry Among Existing Competitors (High)
      • Numerous and rather equally balanced competitors
      • Short product life-cycle
      • High R & D costs
      • Lack of differentiation or switching costs
      • Imitation of technology
      • Counterfeit products
      • Low profit margins
      • High exit barriers
    • 14. Threats for Electronics Industry
      • Intense competition
      • Numerous and diverse competitors
      • Short product life-cycle
      • Expected slow down in global economy especially in the US and Japan
    • 15. What Sony is doing to deter the threat
    • 16. What Sony is doing to deter the threat
      • (Conglomerate Diversification)
    • 17. What Sony is doing to deter the threat
      • Ongoing process/product innovation and Advanced R & D
      • Strengthening Profits (through lower materials cost and greater operational efficiency)
      • Forming joint-ventures (e.g. Sony-Ericsson)
    • 18. Q2
    • 19. Dell
      • Factors influencing the bargaining power of buyer
        • Buyers are powerful in the markets of servers, storage and networking because of:
          • Small size of market & concentrated buyers
          • Standard products
          • High competition
        • buyers are also powerful in other computer markets because:
          • Dell's products are not unique
          • Number of competitors are high
          • Switching costs are low
    • 20. Dell
      • Reducing the bargaining power of buyers
        • Increasing their loyalty through selling directly to customers
        • Increasing the inherent or
        • perceived value of its products by
        • adding innovative features
    • 21. FedEx
      • Factors influencing the bargaining power of buyer in courier industry
        • Significant pressure from corporate buyers
        • Low switching costs contribute to buyers bargaining power
        • Strong competitors like UPS , DHL
        • National postal services
    • 22. FedEx
      • How FedEx managed to reduce the bargaining power of buyers:
        • FedEx’s ability to leverage new technologies that add operational efficiencies and impose switching costs upon buyers
        • The supper tracker system
          • To improve operational efficiency by lowering costs and decreasing package delivery time.
        • The FedEx’s introduction of Powership3
          • Customers who implement this technology into their environment would face the costs of retraining employees if they decide to change shipping software.
    • 23. FedEx
      • How FedEx managed to reduce the bargaining power of buyers:
        • Innovation leader in the courier industry
          • Its ability to find unfilled opportunities in the market before competitors
          • Its ability to identify technologies that strengthen the company’s strategic position
    • 24. Recommendation
      • Dell
        • Concentric diversification of products
        • Wider range of available hardware options
        • Establish service kiosks in shopping malls
      • FedEx
        • Expansion its warehousing and logistics divisions
    • 25. Positioning strategy
      • Sony’s electronic segment:
        • Cutting edge technology company
      • Game: Play station 3
        • Leading-edge computer entertainment systems
    • 26. Positioning strategy
      • Sony-Ericson
        • Most attractive and innovative global brand
      • C 702 ………………………. Any angle. Any weather
      • C 902 ………………………. Getting the picture
      • W 760i ………………………. Fill it up with songs
      • Z780a ………………………. The web is where you are
    • 27. Positioning strategy: BCG Matrıx High Low High Low Market Share Industry sales Growth Rate VAIO CRT-TV Walk man CD player Sony-Ericson PC LCD Digital Camera DVD player play station Music Player
    • 28. Q4
    • 29. Who are the Powerful Customers?
      • Customers (buyer groups) are powerful when
        • They purchase a LARGE portion of an industry’s total output (Sony’s initial customers at 1946).
        • The sales of the product being purchased account for significant portion of the seller’s annual revenue.
        • e.g. Some of the automakers’ suppliers
        • They could switch to another product at little, if any, cost.
        • e.g. Airline industry
    • 30. Bus Makers’ Industry (Specifically city-bus Makers)
      • There are few dominant buyers and many sellers in the industry
      • The buyers:
      • Government, Travel agencies, Organizations.
      • The sellers:
      • Volvo(Sweden), Scania(Sweden), Iveco(Italy),
      • Mercedes-Benz(Germany), Alexander Dennis(UK),
      • Drögmöller Karosserien(Germany),
      • Leyland Bus(UK), Quebec(Canada),
      • Neoplan (Germany), …
    • 31.
      • Products are standardized
    • 32.
      • The switching cost is very low
      • Suppliers do not threaten to integrate forward into the buyer's industry :
        • The buyers’ industry is totally different and unrelated to the suppliers’.
        • In most countries the biggest customer of this industry is Government!
    • 33. Who is a powerful Supplier?
      • A supplier group is powerful when :
        • It is dominated by a few large companies and is more concentrated than the industry to which it sells.
        • Satisfactory substitute products are not available to industry firms.
        • Industry firms are not a significant customer for the supplier group.
        • Suppliers’ goods are critical to buyers marketplace success.
        • The effectiveness of suppliers’ products has created high switching costs for industry firms.
        • The threat of forward integration.
    • 34. CPU Manufacturing Industry
      • There are many buyers and few dominant suppliers
      • The buyers:
      • All the players computer industry.
      • The dominant suppliers:
      • Intel, AMD
    • 35.
      • There are undifferentiated, highly valued products
    • 36.
      • They threaten to integrate forward into the industry
    • 37.
      • There is not any substitute product!
    • 38. So Suppliers’ goods are critical to buyers marketplace success. And also There is a high switching cost for buyers in this industry.
    • 39. How Can an Entrepreneur Enter to These Markets?
      • Finance point of view:
        • Accessibility to financial resources, Appropriate NWC
      • Marketing management point of view:
        • Increase market share through Aggressive Advertising, Promotions, After sale service, etc.
      • Operation management point of view:
        • Mass production, Lean production
      • Strategic management point of view:
        • Cost Leadership Strategy
        • Blue Ocean Strategy (e.g. Ford model T, Cirque de Soleil)
        • Strategies which can reduce customers’ & suppliers bargaining power (M&A, Gorilla Attack)
    • 40. Thank You!

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