Electronics Industry Analysis-Sony
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Electronics Industry Analysis-Sony

on

  • 75,293 views

 

Statistics

Views

Total Views
75,293
Views on SlideShare
75,026
Embed Views
267

Actions

Likes
24
Downloads
2,796
Comments
18

7 Embeds 267

http://www.slideshare.net 221
https://tasks.crowdflower.com 32
http://translate.googleusercontent.com 8
http://webcache.googleusercontent.com 3
http://static.slidesharecdn.com 1
http://www.health.medicbd.com 1
http://www.poprevelations.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

15 of 18 Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • hello, first of all congratulation for the amazing presentation, I would like to ask you if it is possible having the references of these useful slides because I have to analise Sony and it will be really helpful! thank you in advance Sabrina G.
    Are you sure you want to
    Your message goes here
    Processing…
  • = ENTREPRENEURS WANTED =

    We Are an International Community of Entrepreneurs Looking for New Leaders to Increase the Synergy of our Qualified Team. Come Join Us, Let’s Do this Together!!

    Website: www.MyEntrepreneurCommunity.com


    <br /><object type="application/x-shockwave-flash" data="http://www.youtube.com/v/zabgFl4ta5Y?fs=1&amp;hl=en_US&amp;rel=0" width="350" height="288"><param name="movie" value="http://www.youtube.com/v/zabgFl4ta5Y?fs=1&amp;hl=en_US&amp;rel=0"></param><embed src="http://www.youtube.com/v/zabgFl4ta5Y?fs=1&amp;hl=en_US&amp;rel=0" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
    Are you sure you want to
    Your message goes here
    Processing…
  • Could you send me all the references u used for this presentation at devina_23wara@hotmail.co.uk
    thanks
    Are you sure you want to
    Your message goes here
    Processing…
  • nice presention
    Are you sure you want to
    Your message goes here
    Processing…
  • thank you, very useful.

    anw i just wonder why ppl keep asking you to send them the file while they just need to click the download button -_-
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Electronics Industry Analysis-Sony Presentation Transcript

  • 1. Ali Tehraninasr 1071200112 Reza Sigari Tabrizi 1071200031 Payam Ansari 1071200084 Supervisor: Dr. Anisah Multimedia University , Malaysia Savvy entrepreneurial firm
  • 2. M ilestones of Sony
  • 3. M ilestones of Sony
  • 4. Sony today
    • “ Sony is one of the most important companies in the world of business ”
  • 5.
    • TV & Audio Equipment
    • Mobile Phones & Music
    • Computer
    • Game Consoles
    • Movie & Video Equipment
    • Financial Services
    Product Range
  • 6. Electronics Industry Analysis
    • Porter’s five forces model
    • (a framework for analyzing a particular industry)
  • 7. Porter’s Five Forces Model of Competition Threat of New Entrants Threat of New Entrants
  • 8. Threat of New Entrants (Low) Government Policy Economies of Scale Product Differentiation Capital Requirements Switching Costs Technology, Know-how and Innovation Barriers to Entry
  • 9. Bargaining Power of Suppliers (Low)
    • Big global supply chain management
    • (Suppliers are not concentrated)
    • Suppliers are forced to cut their prices or go out of business
    • Direct negotiation with suppliers in order to encourage:
      • Reliable supply
      • Faster delivery
      • Lower prices
    • Many OEMs start to produce their own components in-house
    Suppliers exert power in the industry by: * Threatening to raise prices or to reduce quality Powerful suppliers can squeeze industry profitability if firms are unable to recover cost increases
  • 10. Bargaining Power of Buyers (Rather High)
    • Products are fairly undifferentiated
    • Buyers face few switching costs
    • Online shopping has increased the bargaining power of buyers
    • Buyers are price sensitive and demand high quality
    Buyers compete with the supplying industry by: * Bargaining down prices * Forcing higher quality
  • 11. Threat of Substitute Products (Low)
    • There are few substitutes from other industries, if any.
    • Most of them seem to be obsolete or have one foot out of door.
    • For example:
    • Digital Camera in the place of Film Camera
    • Fax machines in place of overnight mail delivery
    Products with similar function limit the prices firms can charge
  • 12. Threat of Substitute Products Threat of New Entrants Threat of New Entrants Bargaining Power of Buyers Bargaining Power of Suppliers Porter’s Five Forces : Model of Competition Rivalry Among Competing Firms in Industry
  • 13. Rivalry Among Existing Competitors (High)
    • Numerous and rather equally balanced competitors
    • Short product life-cycle
    • High R & D costs
    • Lack of differentiation or switching costs
    • Imitation of technology
    • Counterfeit products
    • Low profit margins
    • High exit barriers
  • 14. Threats for Electronics Industry
    • Intense competition
    • Numerous and diverse competitors
    • Short product life-cycle
    • Expected slow down in global economy especially in the US and Japan
  • 15. What Sony is doing to deter the threat
  • 16. What Sony is doing to deter the threat
    • (Conglomerate Diversification)
  • 17. What Sony is doing to deter the threat
    • Ongoing process/product innovation and Advanced R & D
    • Strengthening Profits (through lower materials cost and greater operational efficiency)
    • Forming joint-ventures (e.g. Sony-Ericsson)
  • 18. Q2
  • 19. Dell
    • Factors influencing the bargaining power of buyer
      • Buyers are powerful in the markets of servers, storage and networking because of:
        • Small size of market & concentrated buyers
        • Standard products
        • High competition
      • buyers are also powerful in other computer markets because:
        • Dell's products are not unique
        • Number of competitors are high
        • Switching costs are low
  • 20. Dell
    • Reducing the bargaining power of buyers
      • Increasing their loyalty through selling directly to customers
      • Increasing the inherent or
      • perceived value of its products by
      • adding innovative features
  • 21. FedEx
    • Factors influencing the bargaining power of buyer in courier industry
      • Significant pressure from corporate buyers
      • Low switching costs contribute to buyers bargaining power
      • Strong competitors like UPS , DHL
      • National postal services
  • 22. FedEx
    • How FedEx managed to reduce the bargaining power of buyers:
      • FedEx’s ability to leverage new technologies that add operational efficiencies and impose switching costs upon buyers
      • The supper tracker system
        • To improve operational efficiency by lowering costs and decreasing package delivery time.
      • The FedEx’s introduction of Powership3
        • Customers who implement this technology into their environment would face the costs of retraining employees if they decide to change shipping software.
  • 23. FedEx
    • How FedEx managed to reduce the bargaining power of buyers:
      • Innovation leader in the courier industry
        • Its ability to find unfilled opportunities in the market before competitors
        • Its ability to identify technologies that strengthen the company’s strategic position
  • 24. Recommendation
    • Dell
      • Concentric diversification of products
      • Wider range of available hardware options
      • Establish service kiosks in shopping malls
    • FedEx
      • Expansion its warehousing and logistics divisions
  • 25. Positioning strategy
    • Sony’s electronic segment:
      • Cutting edge technology company
    • Game: Play station 3
      • Leading-edge computer entertainment systems
  • 26. Positioning strategy
    • Sony-Ericson
      • Most attractive and innovative global brand
    • C 702 ………………………. Any angle. Any weather
    • C 902 ………………………. Getting the picture
    • W 760i ………………………. Fill it up with songs
    • Z780a ………………………. The web is where you are
  • 27. Positioning strategy: BCG Matrıx High Low High Low Market Share Industry sales Growth Rate VAIO CRT-TV Walk man CD player Sony-Ericson PC LCD Digital Camera DVD player play station Music Player
  • 28. Q4
  • 29. Who are the Powerful Customers?
    • Customers (buyer groups) are powerful when
      • They purchase a LARGE portion of an industry’s total output (Sony’s initial customers at 1946).
      • The sales of the product being purchased account for significant portion of the seller’s annual revenue.
      • e.g. Some of the automakers’ suppliers
      • They could switch to another product at little, if any, cost.
      • e.g. Airline industry
  • 30. Bus Makers’ Industry (Specifically city-bus Makers)
    • There are few dominant buyers and many sellers in the industry
    • The buyers:
    • Government, Travel agencies, Organizations.
    • The sellers:
    • Volvo(Sweden), Scania(Sweden), Iveco(Italy),
    • Mercedes-Benz(Germany), Alexander Dennis(UK),
    • Drögmöller Karosserien(Germany),
    • Leyland Bus(UK), Quebec(Canada),
    • Neoplan (Germany), …
  • 31.
    • Products are standardized
  • 32.
    • The switching cost is very low
    • Suppliers do not threaten to integrate forward into the buyer's industry :
      • The buyers’ industry is totally different and unrelated to the suppliers’.
      • In most countries the biggest customer of this industry is Government!
  • 33. Who is a powerful Supplier?
    • A supplier group is powerful when :
      • It is dominated by a few large companies and is more concentrated than the industry to which it sells.
      • Satisfactory substitute products are not available to industry firms.
      • Industry firms are not a significant customer for the supplier group.
      • Suppliers’ goods are critical to buyers marketplace success.
      • The effectiveness of suppliers’ products has created high switching costs for industry firms.
      • The threat of forward integration.
  • 34. CPU Manufacturing Industry
    • There are many buyers and few dominant suppliers
    • The buyers:
    • All the players computer industry.
    • The dominant suppliers:
    • Intel, AMD
  • 35.
    • There are undifferentiated, highly valued products
  • 36.
    • They threaten to integrate forward into the industry
  • 37.
    • There is not any substitute product!
  • 38. So Suppliers’ goods are critical to buyers marketplace success. And also There is a high switching cost for buyers in this industry.
  • 39. How Can an Entrepreneur Enter to These Markets?
    • Finance point of view:
      • Accessibility to financial resources, Appropriate NWC
    • Marketing management point of view:
      • Increase market share through Aggressive Advertising, Promotions, After sale service, etc.
    • Operation management point of view:
      • Mass production, Lean production
    • Strategic management point of view:
      • Cost Leadership Strategy
      • Blue Ocean Strategy (e.g. Ford model T, Cirque de Soleil)
      • Strategies which can reduce customers’ & suppliers bargaining power (M&A, Gorilla Attack)
  • 40. Thank You!