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ACTION PLAN
Shanika Samarakkody – Menswear Designer
NIU - LAHES
Executive Diploma on Leadership
June 22 – July 12, 2014
ABOUT MYSELF
NAME: Shanika Samarakkody
PROFESSION: Menswear Designer
and founder of ‘Tailor Made’
EDUCATION:
Higher natio...
ABOUT THE BRAND
Tailor Made is an
independent menswear
brand, that offers quality
goods released in limited
quantity. By c...
WHAT IS MY VISION ?
To achieve a leading role in the
fashion industry as a
entrepreneur by creating a
truly global brand t...
OBSTACLES
 Lack of experience in the industry – less
fashion shows
 Critics from the industry
 Ignorance by the well kn...
STRATEGIC SOLUTIONS
 Travel to various countries and
attend fashion shows
 Read Leadership books/ articles
 Talk with e...
EXECUTION
Travel to various countries and attend
fashion shows
 Select countries that has fashion events
 Time period – ...
THANK YOU!
Personal and Bussiness Plan   shanika
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Personal and Bussiness Plan shanika

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Transcript of "Personal and Bussiness Plan shanika"

  1. 1. ACTION PLAN Shanika Samarakkody – Menswear Designer NIU - LAHES Executive Diploma on Leadership June 22 – July 12, 2014
  2. 2. ABOUT MYSELF NAME: Shanika Samarakkody PROFESSION: Menswear Designer and founder of ‘Tailor Made’ EDUCATION: Higher national diploma in Fashion Design at Raffles Institute of Higher Education Currently studying Bachelors Degree in Fashion Design and Textile
  3. 3. ABOUT THE BRAND Tailor Made is an independent menswear brand, that offers quality goods released in limited quantity. By combining innovative design with quality apparel.
  4. 4. WHAT IS MY VISION ? To achieve a leading role in the fashion industry as a entrepreneur by creating a truly global brand that provides growth opportunities for the company, whilst being innovative and a market leader in the field of value retailing/globally competitive.
  5. 5. OBSTACLES  Lack of experience in the industry – less fashion shows  Critics from the industry  Ignorance by the well known designers  Lack of self confidence  Higher education – staying away from family  Lack of technical skills in the profession
  6. 6. STRATEGIC SOLUTIONS  Travel to various countries and attend fashion shows  Read Leadership books/ articles  Talk with expertise and get to know the gaps in the industry  Attend more leadership skills development programmes  Explain the family members and get their support  Online programmes  Internships at various design companies
  7. 7. EXECUTION Travel to various countries and attend fashion shows  Select countries that has fashion events  Time period – Fall/ Winter, Spring/ Summer  Check if the selected country has invitations or tickets available July 2014 Aug 2014 Aug 2014  Cost evaluation Aug- Sep 2014  Check if there are any contacts Sep 2014  Select a suitable date to attend one programme Jan 2015
  8. 8. THANK YOU!
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