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Understanding the tourist as a consumer
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Understanding the tourist as a consumer

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  • 1. UNDERSTANDINGUNDERSTANDING THE TOURIST AS ATHE TOURIST AS A CONSUMERCONSUMER
  • 2. FACTORS INFLUENCINGFACTORS INFLUENCING TOURIST MOTIVATIONSTOURIST MOTIVATIONS
  • 3. APPROACHES TOAPPROACHES TO TOURIST MOTIVATIONTOURIST MOTIVATION
  • 4. HEIRARCHY OF NEEDSHEIRARCHY OF NEEDS
  • 5. PEARCE’S LEISUREPEARCE’S LEISURE LADDER MODELLADDER MODEL
  • 6. TOURISMTOURISM SEGMENTATIONSEGMENTATION
  • 7. BEHAVIORIST SEGMENTATIONBEHAVIORIST SEGMENTATION
  • 8. FACTORS INFLUENCINGFACTORS INFLUENCING DECISION MAKINGDECISION MAKING