0
Research-supported strategies to engage your students.


 Reynol Junco                  Greg Heiberger
 Associate Professo...
References
  Send  email to Rey Junco for list of
   references
  Reference for this presentation:

Junco, R. & Heiberge...
Presentation Outline
  Generations   on campus
  Introduction to technology used by
   students
  Using Facebook to inc...
Generations on Campus
                    Silent             Boomers!          Generation X!      Net Generation!
Generati...
Technologies used
by students
Student Technology Use
     Today’s College         Internet
                        
     Students Use            Faceb...
Use
  >175   Million Active Users
  Users over 35 are the fastest growing
   demographic
  3 billion minutes spent per ...
Nielsen March 2009 Report
     67% of global online community visit blogs and
 
     social networking sites
     Global ...
Increase in global use of
Facebook since 2007
Facebook Growth by age
since 2007
Audience is becoming older
since 2007
Facebook Penetration on
 College Campuses
                                                                                ...
Changing Perceptions of
Facebook
Astin’s (1984) theory of student engagement


  Involvement   requires the investment of
   psychological and physical en...
Tinto’s model of departure
Research on Facebook and
Student Engagement
  Few  studies examining link
  HERI (2007)
  Heiberger (2007)
  How is en...
HERI (2007) & Heiberger
(2007)
                 HERI                    HEIBERGER

n                31,500 via YFCY       ...
The Bad…
Data from HERI (2007) show that:
  94% of first year students spend at least some
   time on SNW each week.
  M...
The Good…
  Time spent on SNW was less than on
  academic activities and socializing in
  the real world.
Friends

 Social networks   Interact Daily w/ close
                   friends
 >6hrs per week    84%
 <1hr per week     6...
Student Organizations

 Social networks   Spend 6 hrs per week in
                   student clubs and groups
 >6hrs per w...
Connection and Satisfaction

 Social networks   Very Satisfied with social
                   life
 >6hrs per week    33%
...
Social Networking and Engagement
Bridging the Gap
  Hesitationby student affairs
   professionals to use emerging
   technologies
  Increased experience ...
Opportunities for Student
Affairs Professionals
  Shift
       to older population on Facebook
  Familiarity with the te...
Student Attitudes
  Information   posted on social networking
   sites is private
  You shouldn’t be looking at my socia...
CareerBuilder.com Survey
(2008)
  22%  of Hiring Managers use Social
   Networking websites to research
   candidates.
 ...
Helping Students
  Explaining the concept of online privacy
  Implications of information posted online
  Judicial sanc...
Five Ways to use Facebook to increase
engagement
      Help peer leaders and mentors develop
1. 
      and maintain connec...
Engaging uses of Facebook
     Presidential election and Inauguration
 
     FraternityLive
 
     Careerbuilder.com App...
Maintaining appropriate
boundaries
  Five   ideas to consider:
  1.  Not friending students unless they request the
     ...
Effects of faculty self-
disclosure on Facebook
Three themes discovered by Mazer,
   Murphy, and Simonds (2007):
  Concer...
Ideas for future research
  Longitudinal
              study
  Experimental design
  RedRover as IV
  Engagement, Rete...
Questions and Discussion
You can use Facebook for that? Research-supported strategies to engage your students.
Upcoming SlideShare
Loading in...5
×

You can use Facebook for that? Research-supported strategies to engage your students.

6,029

Published on

Recent research has focused on using emerging technologies to help increase college student engagement. Engagement has been found to be related to student persistence and GPA. Student affairs professionals have the opportunity to enhance student engagement and learning by using Facebook. The program presenters are planning a multi-institution study on using Facebook and Twitter to enhance student engagement. The presenters will review their ongoing research on using Facebook to improve student engagement in order to produce improved educational outcomes and will provide specific examples of how you can use Facebook in the same way.

Published in: Education, Technology
0 Comments
12 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
6,029
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
291
Comments
0
Likes
12
Embeds 0
No embeds

No notes for slide
  • Both<number>
  • Rey<number>
  • Rey<number>
  • Rey<number>
  • Greg<number>
  • Rey<number>
  • Rey<number>
  • ReyDecember 2007-December 2008<number>
  • Rey<number>
  • Rey<number>
  • Rey<number>
  • Greg<number>
  • Greg<number>
  • Greg<number>
  • Greg<number>
  • Greg<number>
  • Greg<number>
  • Greg<number>
  • Greg<number>
  • Greg<number>
  • Greg<number>
  • Rey<number>
  • Rey<number>
  • Rey<number>
  • Rey<number>
  • Rey<number>
  • Both<number>
  • Rey – 5 General ways to use Facebook to increase engagement<number>
  • Greg – Specific ways to use Facebook to increase engagement<number>
  • Rey<number>
  • Rey<number>
  • Both<number>
  • Both<number>
  • Transcript of "You can use Facebook for that? Research-supported strategies to engage your students."

    1. 1. Research-supported strategies to engage your students. Reynol Junco Greg Heiberger Associate Professor Coordinator and Advisor for Department of Academic Pre-Health Professionals Development and Counseling South Dakota State University Lock Haven University of PA http://www.reyjunco.com
    2. 2. References   Send email to Rey Junco for list of references   Reference for this presentation: Junco, R. & Heiberger, G. (2009, March). You can use Facebook for that? Research-supported strategies to engage your students. Presentation at the National American College Personnel Association Meeting, Washington, DC.
    3. 3. Presentation Outline   Generations on campus   Introduction to technology used by students   Using Facebook to increase student engagement and retention   Astin   Tinto   Research on Facebook and student engagement
    4. 4. Generations on Campus Silent Boomers! Generation X! Net Generation! Generation! Generation! (1943-1960)! (1961-1981)! (1982-Now)! (1925-1942)! Loyal! Optimistic! Independent! Special! Peer Collaborative! Competitive! Skeptical! Sheltered! Personality! Personal Individualistic! Latchkey Kids! Confident! Sacrifice! Reject Authority! Shun Traditional Conventional! Patriotic! Values! Return to Team-Oriented! Conformity! Nihilism! religious values! Achieving! Respect for Pressured! authority! Civic Pride! WWI & II! Vietnam War! Challenger Columbine Defining Accident! Shootings! Great Depression! Watergate! Events! MTV! September 11 New Deal! Women’s Rights! Attacks! Computers! Reagan recession! Oklahoma City Video Games! Civil Rights Bombing! Persian Gulf War! Movement! Television! 1943-1960! 1961-1978! 1979-1999! 2000-Now! Attended College!
    5. 5. Technologies used by students
    6. 6. Student Technology Use Today’s College Internet     Students Use Facebook   Instant Messenger   Wikipedia   Blogs   More than people   P2P File Sharing   from other generations
    7. 7. Use   >175 Million Active Users   Users over 35 are the fastest growing demographic   3 billion minutes spent per day   35 languages (60 in development)   850 million photos uploaded every month   95% of users have at least one of the 52,000 applications
    8. 8. Nielsen March 2009 Report 67% of global online community visit blogs and   social networking sites Global active reach is greater than email   Facebook is visited monthly by 3 in every 10 people   Audience is becoming more diverse     Largest growth in 35-49 year olds in 2008 Increase of 156% from 2007 in use of cell phones   to access social networking in the US
    9. 9. Increase in global use of Facebook since 2007
    10. 10. Facebook Growth by age since 2007
    11. 11. Audience is becoming older since 2007
    12. 12. Facebook Penetration on College Campuses 92% use Facebook daily (Heiberger) 94% use Facebook weekly 7th most visited site in US (HERI) 86% had Facebook accounts (Mastrodicasa & Kepic) 2004 2005 2006 2007 2008 2009 69% had Facebook account Faecbook founded (Junco & Mastrodicasa) 99% use Facebook (Matney & Borland) Facebook open to everyone
    13. 13. Changing Perceptions of Facebook
    14. 14. Astin’s (1984) theory of student engagement   Involvement requires the investment of psychological and physical energy   Students will invest varying amounts of energy in different areas   Involvement occurs along a continuum   Student development is proportional to quantity and quality of involvement   Educational effectiveness is related to capacity to increase involvement
    15. 15. Tinto’s model of departure
    16. 16. Research on Facebook and Student Engagement   Few studies examining link   HERI (2007)   Heiberger (2007)   How is engagement related to technology use?
    17. 17. HERI (2007) & Heiberger (2007) HERI HEIBERGER n 31,500 via YFCY 375 Participants 114 Colleges and 1 Midsize Midwestern Universities U. Social Network All Social Networks Facebook only 94% use weekly 92% use daily No less time studying
    18. 18. The Bad… Data from HERI (2007) show that:   94% of first year students spend at least some time on SNW each week.   Majority of first year students (60%) spend between 1-5 hours a week on SNW.   High users (> 6 hours/week) reported more problems with time management and study skills.
    19. 19. The Good…   Time spent on SNW was less than on academic activities and socializing in the real world.
    20. 20. Friends Social networks Interact Daily w/ close friends >6hrs per week 84% <1hr per week 69% HERI, 2007 Facebook Feeling of connection to friends (VH/H) >1hr per day 92.2% <1hr per day 73.4% Heiberger, 2007
    21. 21. Student Organizations Social networks Spend 6 hrs per week in student clubs and groups >6hrs per week 15% <1hr per week 7% HERI, 2007 Facebook Participation in 1+ student organization >1hr per day 78.1% <1hr per day 63.3% Heiberger, 2007
    22. 22. Connection and Satisfaction Social networks Very Satisfied with social life >6hrs per week 33% <1hr per week 20% HERI, 2007 Facebook Connection to University (VH/H) >1hr per day 63.4% <1hr per day 43.4% Heiberger, 2007
    23. 23. Social Networking and Engagement
    24. 24. Bridging the Gap   Hesitationby student affairs professionals to use emerging technologies   Increased experience with Facebook   Meeting students where they are
    25. 25. Opportunities for Student Affairs Professionals   Shift to older population on Facebook   Familiarity with the technology   Mainstreaming   Capitalizing on engaging aspects of the technology   Using applications   Working with student attitudes
    26. 26. Student Attitudes   Information posted on social networking sites is private   You shouldn’t be looking at my social networking site unless, of course, I want you to   What is a privacy statement?   The job search
    27. 27. CareerBuilder.com Survey (2008)   22% of Hiring Managers use Social Networking websites to research candidates.   33% reported they found information to disqualify potential employee:   41% posted information about them drinking or using drugs   40% posted inappropriate photographs or information   29% had poor communication skills   28% badmouthed their previous company or fellow employee   22% used discriminatory remarks   21% were linked to criminal behavior
    28. 28. Helping Students   Explaining the concept of online privacy   Implications of information posted online   Judicial sanctions   Staying safe
    29. 29. Five Ways to use Facebook to increase engagement Help peer leaders and mentors develop 1.  and maintain connection with program students. Help students connect to each other and to 2.  faculty and staff members. Help students connect to groups and 3.  activities on campus. Increase engagement of non-traditional 4.  students. Enhancing pre-enrollment orientation 5.  efforts.
    30. 30. Engaging uses of Facebook Presidential election and Inauguration   FraternityLive   Careerbuilder.com Application   Courses Application   College News Application   Fantasy Stock Exchange Application   Causes Application   Groups – study/orgs/classes/majors   RedRover   Social networking     Students and employers hooking up (Newhouse News, 2007) Maintaining Relationships  
    31. 31. Maintaining appropriate boundaries   Five ideas to consider: 1.  Not friending students unless they request the connection Never pressuring students to friend you 2.  Use Facebook to help students learn about you 3.  Exercising appropriate discretion when using 4.  Facebook for personal communications Keep in mind that your behavior on Facebook will 5.  be used as a model by our students
    32. 32. Effects of faculty self- disclosure on Facebook Three themes discovered by Mazer, Murphy, and Simonds (2007):   Concern about faculty professionalism   Students like to learn about a professor’s personality   Students concerned that faculty would “spy” on them
    33. 33. Ideas for future research   Longitudinal study   Experimental design   RedRover as IV   Engagement, Retention as DV’s
    34. 34. Questions and Discussion
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×