Basic Concept of Communication
DIRECTING – a process in which the managers
instruct, guide and oversee the performance of the
workers to achieve a certain and predetermined goal.
Directing is said to be the heart of management
process. Planning, Organizing and Staffing have got
no importance if direction function does not take
2 LEVEL OF COMMUNICATION
VERBAL – spoken words
NON-VERBAL – written words, physical expression or
PURPOSE OF DIRECTING
is to channel the behavior of all
personnel to accomplish the
objectives while simultaneously
helping them accomplish their own
PHILOSOPHY OF DIRECTING
direction is said to be all those activities which are
designed to encourage the subordinates to work
effectively and efficiently.
Directing consists of
process or technique by which instruction can be
issued and operations can be carried out as originally
planned, therefore, Directing is the function of
guiding, inspiring, overseeing and instructing people
towards accomplishment of organizational goals.
BASIC CONCEPTS OF DIRECTING
Direction consists of the process and techniques utilizing
in issuing instruction and making certain that operations
are carried out as originally planned.
Direction is a complex function that includes all those
activities which are designed to encourage subordinates to
work effectively and efficiently.
Direction is telling people of what to do and seeing that
they do it to the best of their ability.
Directing deals with the steps a manager takes to get
subordinates and others to carry out plans.
Direction provides link between different functions in an
Directing is influencing people’s behavior through
motivation, communication, group dynamics,
leadership and discipline.
Managers accomplish their objectives through people.
Manager’s second responsibility: helping people in the
organization accomplish their goals.
Directing function in managing for success includes
motivation, communication, performance appraisal
DIRECTION HAS THE FOLLOWING
PERVASIVE FUNCTION – directing is required at all levels of
CONTINUOUS ACTIVITY – direction is a continuous activity
as it continuous throughout the life of organization.
HUMAN FACTOR – directing function is related to
subordinates and therefore it is related to human factor.
CREATIVE ACTIVITY – direction function helps in converting
plans into performance.
EXECUTIVE FUNCTION – direction function is carried out
by all managers and executives at all levels throughout the
working of an enterprise, a subordinate receives instructions
from his superior only.
DELEGATE FUNCTION – assign authority and responsibility
to another person.
POINTS TO REMEMBER WHEN
USING THE DIRECTING STYLE
Organize your thoughts before you begin to speak.
Start with the big picture and then discuss the
Make sure your directions are clear and specific.
If possible show employees the desired output.
Assign due dates.
Provide written instructions if the directions are
complex or lengthy.
Get feedback. Ask subordinates to explain his or
her own understanding on the task to be