Measuing ROI When Profit Is Not The Motive
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This presentation was delivered at the Calgary Web Strategy Summit in May of 2009. The presentation description is as follows:...
This presentation was delivered at the Calgary Web Strategy Summit in May of 2009. The presentation description is as follows:
What metrics do you use when the bottom line for an organization is not measured in profit margins or sales figures? Raised Eyebrow Web Studio Inc has specialized in working with the non-profit sector since 2000 to create organizational websites, online campaigns and to develop online communications plans that base their success criteria outside of the more traditional return on investments metrics. In the non-profit sector, resources are often
limited (both financially and staffing) which can influence how decisions are made about
resource investment for online communications, impacting everything from ongoing content development to engagement strategies for Web 2.0 activities within an organization. Whether or not resources are limited the bottom line in a non-profit situation is not the same as those in the corporate world. Over their years of working in the sector, Raised Eyebrow has developed alternative frameworks to aid their clients in measuring success outside of the profit motive.
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