AMO Barcamp Miami

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  • AMO Barcamp Miami

    1. Opportunity with Mozilla Add-ons Rey Bango Add-ons Community Lead Monday, February 23, 2009
    2. Agenda • What are Add-ons? • What is AMO? • Add-on Monetization • Distribution Channels • AMO Goals • Developer Resources Monday, February 23, 2009
    3. What Are Add-ons? Monday, February 23, 2009
    4. What Are Add-ons? • Mini applications that extend the user’s experience. Monday, February 23, 2009
    5. What Are Add-ons? • Mini applications that extend the user’s experience. • Our add-on developers are users who are fans of Mozilla, and are motivated by the desire to make something ‘cool’ Monday, February 23, 2009
    6. What Are Add-ons? • Mini applications that extend the user’s experience. • Our add-on developers are users who are fans of Mozilla, and are motivated by the desire to make something ‘cool’ • Over 6,000 developers on AMO have created 8,000 add-ons Monday, February 23, 2009
    7. What Are Add-ons? • Mini applications that extend the user’s experience. • Our add-on developers are users who are fans of Mozilla, and are motivated by the desire to make something ‘cool’ • Over 6,000 developers on AMO have created 8,000 add-ons • The openness of Mozilla’s platforms allows users to implement anything they can imagine Monday, February 23, 2009
    8. What Are Add-ons? • Mini applications that extend the user’s experience. • Our add-on developers are users who are fans of Mozilla, and are motivated by the desire to make something ‘cool’ • Over 6,000 developers on AMO have created 8,000 add-ons • The openness of Mozilla’s platforms allows users to implement anything they can imagine • Built using standard web technologies: JS, CSS, HTML Monday, February 23, 2009
    9. What Are Add-ons? • Mini applications that extend the user’s experience. • Our add-on developers are users who are fans of Mozilla, and are motivated by the desire to make something ‘cool’ • Over 6,000 developers on AMO have created 8,000 add-ons • The openness of Mozilla’s platforms allows users to implement anything they can imagine • Built using standard web technologies: JS, CSS, HTML • We provide developers with the ability to reach millions of users Monday, February 23, 2009
    10. What Are Add-ons? • Mini applications that extend the user’s experience. • Our add-on developers are users who are fans of Mozilla, and are motivated by the desire to make something ‘cool’ • Over 6,000 developers on AMO have created 8,000 add-ons • The openness of Mozilla’s platforms allows users to implement anything they can imagine • Built using standard web technologies: JS, CSS, HTML • We provide developers with the ability to reach millions of users • Available for Firefox, Thunderbird, SeaMonkey, Sunbird & Fennec (soon) Monday, February 23, 2009
    11. http://www.flickr.com/photos/troybthompson/44990175 What is AMO? Monday, February 23, 2009
    12. http://www.flickr.com/photos/troybthompson/44990175 What is AMO? AMO is the incubator that helps developers build, distribute, and support fantastic consumer products powered by Mozilla Monday, February 23, 2009
    13. Monday, February 23, 2009
    14. Why focus on Consumers? Monday, February 23, 2009
    15. Consumers are the reason developers exist Monday, February 23, 2009
    16. Add-on Monetization Monday, February 23, 2009
    17. Add-on Monetization • Affiliate marketing relationships Monday, February 23, 2009
    18. Add-on Monetization • Affiliate marketing relationships • Data aggregation Monday, February 23, 2009
    19. Add-on Monetization • Affiliate marketing relationships • Data aggregation • Embedded advertisement & sponsorship Monday, February 23, 2009
    20. Add-on Monetization • Affiliate marketing relationships • Data aggregation • Embedded advertisement & sponsorship • Complementary add-on to existing service (traffic generator) Monday, February 23, 2009
    21. Notables Monday, February 23, 2009
    22. Proof is in the Numbers Monday, February 23, 2009
    23. Proof is in the Numbers • Foxmarks: 143,601 weekly downloads & 13,596,415 total downloads Monday, February 23, 2009
    24. Proof is in the Numbers • Foxmarks: 143,601 weekly downloads & 13,596,415 total downloads • Cooliris: 155,185 weekly downloads & 11,998,378 total downloads Monday, February 23, 2009
    25. Proof is in the Numbers • Foxmarks: 143,601 weekly downloads & 13,596,415 total downloads • Cooliris: 155,185 weekly downloads & 11,998,378 total downloads • PDF Download 159,039 weekly downloads & 12,617,152 total downloads Monday, February 23, 2009
    26. Proof is in the Numbers • Foxmarks: 143,601 weekly downloads & 13,596,415 total downloads • Cooliris: 155,185 weekly downloads & 11,998,378 total downloads • PDF Download 159,039 weekly downloads & 12,617,152 total downloads • Adblock Plus 422,726 weekly downloads & 41,650,531 total downloads Monday, February 23, 2009
    27. Proof is in the Numbers AMO Stats: Monday, February 23, 2009
    28. Proof is in the Numbers AMO Stats: • 1M daily unique visitors Monday, February 23, 2009
    29. Proof is in the Numbers AMO Stats: • 1M daily unique visitors • 1.6M daily visits Monday, February 23, 2009
    30. Proof is in the Numbers AMO Stats: • 1M daily unique visitors • 1.6M daily visits • 5.2M daily page views Monday, February 23, 2009
    31. Proof is in the Numbers AMO Stats: • 1M daily unique visitors • 1.6M daily visits • 5.2M daily page views • 41M quot;absolute unique visitorsquot; (since Jan 1st) Monday, February 23, 2009
    32. Examples Monday, February 23, 2009
    33. Monday, February 23, 2009
    34. More Distribution Channels Monday, February 23, 2009
    35. Distribution Channels Monday, February 23, 2009
    36. Distribution Channels • AMO (http://addons.mozilla.org) Monday, February 23, 2009
    37. Distribution Channels • AMO (http://addons.mozilla.org) • Recommended lists Monday, February 23, 2009
    38. Distribution Channels • AMO (http://addons.mozilla.org) • Recommended lists • Collections (e.g.: Fashion Your Firefox) Monday, February 23, 2009
    39. Distribution Channels • AMO (http://addons.mozilla.org) • Recommended lists • Collections (e.g.: Fashion Your Firefox) • Bandwagon Monday, February 23, 2009
    40. Distribution Channels • AMO (http://addons.mozilla.org) • Recommended lists • Collections (e.g.: Fashion Your Firefox) • Bandwagon • Mobile Monday, February 23, 2009
    41. Developer Resources Monday, February 23, 2009
    42. Developer Resources • Mozilla Developer Center (https://developer.mozilla.org/En) Monday, February 23, 2009
    43. Developer Resources • Mozilla Developer Center (https://developer.mozilla.org/En) • Mozilla IRC (irc.mozilla.org) Monday, February 23, 2009
    44. Developer Resources • Mozilla Developer Center (https://developer.mozilla.org/En) • Mozilla IRC (irc.mozilla.org) • #amo Monday, February 23, 2009
    45. Developer Resources • Mozilla Developer Center (https://developer.mozilla.org/En) • Mozilla IRC (irc.mozilla.org) • #amo • #addons Monday, February 23, 2009
    46. Developer Resources • Mozilla Developer Center (https://developer.mozilla.org/En) • Mozilla IRC (irc.mozilla.org) • #amo • #addons • Twitter: @mozamo Monday, February 23, 2009
    47. Developer Resources • Mozilla Developer Center (https://developer.mozilla.org/En) • Mozilla IRC (irc.mozilla.org) • #amo • #addons • Twitter: @mozamo • Blog: http://blog.mozilla.com/addons Monday, February 23, 2009
    48. addons.mozilla.org Monday, February 23, 2009
    49. http://www.flickr.com/photos/opengatefarm/504570397/ Questions? Monday, February 23, 2009

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