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AMO Barcamp Miami AMO Barcamp Miami Presentation Transcript

  • Opportunity with Mozilla Add-ons Rey Bango Add-ons Community Lead Monday, February 23, 2009
  • Agenda • What are Add-ons? • What is AMO? • Add-on Monetization • Distribution Channels • AMO Goals • Developer Resources Monday, February 23, 2009
  • What Are Add-ons? Monday, February 23, 2009
  • What Are Add-ons? • Mini applications that extend the user’s experience. Monday, February 23, 2009
  • What Are Add-ons? • Mini applications that extend the user’s experience. • Our add-on developers are users who are fans of Mozilla, and are motivated by the desire to make something ‘cool’ Monday, February 23, 2009
  • What Are Add-ons? • Mini applications that extend the user’s experience. • Our add-on developers are users who are fans of Mozilla, and are motivated by the desire to make something ‘cool’ • Over 6,000 developers on AMO have created 8,000 add-ons Monday, February 23, 2009
  • What Are Add-ons? • Mini applications that extend the user’s experience. • Our add-on developers are users who are fans of Mozilla, and are motivated by the desire to make something ‘cool’ • Over 6,000 developers on AMO have created 8,000 add-ons • The openness of Mozilla’s platforms allows users to implement anything they can imagine Monday, February 23, 2009
  • What Are Add-ons? • Mini applications that extend the user’s experience. • Our add-on developers are users who are fans of Mozilla, and are motivated by the desire to make something ‘cool’ • Over 6,000 developers on AMO have created 8,000 add-ons • The openness of Mozilla’s platforms allows users to implement anything they can imagine • Built using standard web technologies: JS, CSS, HTML Monday, February 23, 2009
  • What Are Add-ons? • Mini applications that extend the user’s experience. • Our add-on developers are users who are fans of Mozilla, and are motivated by the desire to make something ‘cool’ • Over 6,000 developers on AMO have created 8,000 add-ons • The openness of Mozilla’s platforms allows users to implement anything they can imagine • Built using standard web technologies: JS, CSS, HTML • We provide developers with the ability to reach millions of users Monday, February 23, 2009
  • What Are Add-ons? • Mini applications that extend the user’s experience. • Our add-on developers are users who are fans of Mozilla, and are motivated by the desire to make something ‘cool’ • Over 6,000 developers on AMO have created 8,000 add-ons • The openness of Mozilla’s platforms allows users to implement anything they can imagine • Built using standard web technologies: JS, CSS, HTML • We provide developers with the ability to reach millions of users • Available for Firefox, Thunderbird, SeaMonkey, Sunbird & Fennec (soon) Monday, February 23, 2009
  • http://www.flickr.com/photos/troybthompson/44990175 What is AMO? Monday, February 23, 2009
  • http://www.flickr.com/photos/troybthompson/44990175 What is AMO? AMO is the incubator that helps developers build, distribute, and support fantastic consumer products powered by Mozilla Monday, February 23, 2009
  • Monday, February 23, 2009
  • Why focus on Consumers? Monday, February 23, 2009
  • Consumers are the reason developers exist Monday, February 23, 2009
  • Add-on Monetization Monday, February 23, 2009
  • Add-on Monetization • Affiliate marketing relationships Monday, February 23, 2009
  • Add-on Monetization • Affiliate marketing relationships • Data aggregation Monday, February 23, 2009
  • Add-on Monetization • Affiliate marketing relationships • Data aggregation • Embedded advertisement & sponsorship Monday, February 23, 2009
  • Add-on Monetization • Affiliate marketing relationships • Data aggregation • Embedded advertisement & sponsorship • Complementary add-on to existing service (traffic generator) Monday, February 23, 2009
  • Notables Monday, February 23, 2009
  • Proof is in the Numbers Monday, February 23, 2009
  • Proof is in the Numbers • Foxmarks: 143,601 weekly downloads & 13,596,415 total downloads Monday, February 23, 2009
  • Proof is in the Numbers • Foxmarks: 143,601 weekly downloads & 13,596,415 total downloads • Cooliris: 155,185 weekly downloads & 11,998,378 total downloads Monday, February 23, 2009
  • Proof is in the Numbers • Foxmarks: 143,601 weekly downloads & 13,596,415 total downloads • Cooliris: 155,185 weekly downloads & 11,998,378 total downloads • PDF Download 159,039 weekly downloads & 12,617,152 total downloads Monday, February 23, 2009
  • Proof is in the Numbers • Foxmarks: 143,601 weekly downloads & 13,596,415 total downloads • Cooliris: 155,185 weekly downloads & 11,998,378 total downloads • PDF Download 159,039 weekly downloads & 12,617,152 total downloads • Adblock Plus 422,726 weekly downloads & 41,650,531 total downloads Monday, February 23, 2009
  • Proof is in the Numbers AMO Stats: Monday, February 23, 2009
  • Proof is in the Numbers AMO Stats: • 1M daily unique visitors Monday, February 23, 2009
  • Proof is in the Numbers AMO Stats: • 1M daily unique visitors • 1.6M daily visits Monday, February 23, 2009
  • Proof is in the Numbers AMO Stats: • 1M daily unique visitors • 1.6M daily visits • 5.2M daily page views Monday, February 23, 2009
  • Proof is in the Numbers AMO Stats: • 1M daily unique visitors • 1.6M daily visits • 5.2M daily page views • 41M quot;absolute unique visitorsquot; (since Jan 1st) Monday, February 23, 2009
  • Examples Monday, February 23, 2009
  • Monday, February 23, 2009
  • More Distribution Channels Monday, February 23, 2009
  • Distribution Channels Monday, February 23, 2009
  • Distribution Channels • AMO (http://addons.mozilla.org) Monday, February 23, 2009
  • Distribution Channels • AMO (http://addons.mozilla.org) • Recommended lists Monday, February 23, 2009
  • Distribution Channels • AMO (http://addons.mozilla.org) • Recommended lists • Collections (e.g.: Fashion Your Firefox) Monday, February 23, 2009
  • Distribution Channels • AMO (http://addons.mozilla.org) • Recommended lists • Collections (e.g.: Fashion Your Firefox) • Bandwagon Monday, February 23, 2009
  • Distribution Channels • AMO (http://addons.mozilla.org) • Recommended lists • Collections (e.g.: Fashion Your Firefox) • Bandwagon • Mobile Monday, February 23, 2009
  • Developer Resources Monday, February 23, 2009
  • Developer Resources • Mozilla Developer Center (https://developer.mozilla.org/En) Monday, February 23, 2009
  • Developer Resources • Mozilla Developer Center (https://developer.mozilla.org/En) • Mozilla IRC (irc.mozilla.org) Monday, February 23, 2009
  • Developer Resources • Mozilla Developer Center (https://developer.mozilla.org/En) • Mozilla IRC (irc.mozilla.org) • #amo Monday, February 23, 2009
  • Developer Resources • Mozilla Developer Center (https://developer.mozilla.org/En) • Mozilla IRC (irc.mozilla.org) • #amo • #addons Monday, February 23, 2009
  • Developer Resources • Mozilla Developer Center (https://developer.mozilla.org/En) • Mozilla IRC (irc.mozilla.org) • #amo • #addons • Twitter: @mozamo Monday, February 23, 2009
  • Developer Resources • Mozilla Developer Center (https://developer.mozilla.org/En) • Mozilla IRC (irc.mozilla.org) • #amo • #addons • Twitter: @mozamo • Blog: http://blog.mozilla.com/addons Monday, February 23, 2009
  • addons.mozilla.org Monday, February 23, 2009
  • http://www.flickr.com/photos/opengatefarm/504570397/ Questions? Monday, February 23, 2009