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A presentation I did on behalf of Salesforce.com for their Cloud Executive Series. It covers four immutable trends of clomosoda:cloud mobile social and data. The underlying message that the pace of change is increasing and Institutions are not keeping pace with customers and employees. It also covers opportunities with crowds and development communities with a number of real life examples. It includes results from a recent survey of HR people across Australian organisations to highlight the current attitudes to Social Media and seeks to break the myth that Social reduces productivity when the reality is that it can significantly increase it.