Online Innovation
to grow your
business

Outline
• Intro
• A mashup world
• Mobile
• Social
• Open
• Culture
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What I do?
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Mashup to get ideas and grow revenue
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Little Guys doing it well
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The game changer
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How there is an app for that?
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Getting Social
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Social Saving
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That uses Social
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Social Financial Advice from Amateurs?
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Open - TShirt Designers and customers
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Open - The smart guys are outside
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Open - The smart guys are outside
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Open - I mean really smart
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20th Century Style
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The map of the internet … a self organising
system
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Why is it so hard for corporates?
• Openness, self organisation and self governance is an alien
culture:
• Who owns it?
• Who is in control?
• What are the deliverables?
• How much will we make?
• What happens if someone says something bad/wrong etc?
• Who does …… ?
• Who approves?
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So what are the rules?
• Mashup the invented wheels
• Porous Design
• Think networked design
• Maximise the adaptations and iterations
• Start Somewhere and experiment
• Let it emerge
20 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

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