0
Online Innovation
to grow your
business
Outline

• Intro
• A mashup world
• Mobile
• Social
• Open
• Culture




2 Ideas at Work – Minimising the cost of evaluati...
What I do?




3 Ideas at Work – Minimising the cost of evaluation & testing   © 2007 Deloitte Touche Tohmatsu
Mashup to get ideas and grow revenue




4 Ideas at Work – Minimising the cost of evaluation & testing   © 2007 Deloitte T...
5 Ideas at Work – Minimising the cost of evaluation & testing   © 2007 Deloitte Touche Tohmatsu
Little Guys doing it well




6 Ideas at Work – Minimising the cost of evaluation & testing   © 2007 Deloitte Touche Tohma...
The game changer




7 Ideas at Work – Minimising the cost of evaluation & testing   © 2007 Deloitte Touche Tohmatsu
How there is an app for that?




8 Ideas at Work – Minimising the cost of evaluation & testing   © 2007 Deloitte Touche T...
Getting Social




9 Ideas at Work – Minimising the cost of evaluation & testing   © 2007 Deloitte Touche Tohmatsu
Social Saving




10 Ideas at Work – Minimising the cost of evaluation & testing   © 2007 Deloitte Touche Tohmatsu
That uses Social




11 Ideas at Work – Minimising the cost of evaluation & testing   © 2007 Deloitte Touche Tohmatsu
Social Financial Advice from Amateurs?




12 Ideas at Work – Minimising the cost of evaluation & testing   © 2007 Deloitt...
Open - TShirt Designers and customers




13 Ideas at Work – Minimising the cost of evaluation & testing   © 2007 Deloitte...
Open - The smart guys are outside




14 Ideas at Work – Minimising the cost of evaluation & testing   © 2007 Deloitte Tou...
Open - The smart guys are outside




15 Ideas at Work – Minimising the cost of evaluation & testing   © 2007 Deloitte Tou...
Open - I mean really smart




16 Ideas at Work – Minimising the cost of evaluation & testing   © 2007 Deloitte Touche Toh...
20th Century Style




17 Ideas at Work – Minimising the cost of evaluation & testing   © 2007 Deloitte Touche Tohmatsu
The map of the internet … a self organising
system




18 Ideas at Work – Minimising the cost of evaluation & testing   © ...
Why is it so hard for corporates?

• Openness, self organisation and self governance is an alien
  culture:


• Who owns i...
So what are the rules?

• Mashup the invented wheels
• Porous Design
• Think networked design
• Maximise the adaptations a...
© Deloitte Touche Tohmatsu, 2007. All rights reserved.
          Liability limited by a scheme approved under Professional...
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Online Innovation

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Presentation I did at State of Design festival in Melbourne. Covered online delivery of services, mashups, mobile and apps, open innovation, social

Published in: Technology, Business
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Transcript of "Online Innovation"

  1. 1. Online Innovation to grow your business
  2. 2. Outline • Intro • A mashup world • Mobile • Social • Open • Culture 2 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
  3. 3. What I do? 3 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
  4. 4. Mashup to get ideas and grow revenue 4 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
  5. 5. 5 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
  6. 6. Little Guys doing it well 6 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
  7. 7. The game changer 7 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
  8. 8. How there is an app for that? 8 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
  9. 9. Getting Social 9 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
  10. 10. Social Saving 10 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
  11. 11. That uses Social 11 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
  12. 12. Social Financial Advice from Amateurs? 12 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
  13. 13. Open - TShirt Designers and customers 13 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
  14. 14. Open - The smart guys are outside 14 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
  15. 15. Open - The smart guys are outside 15 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
  16. 16. Open - I mean really smart 16 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
  17. 17. 20th Century Style 17 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
  18. 18. The map of the internet … a self organising system 18 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
  19. 19. Why is it so hard for corporates? • Openness, self organisation and self governance is an alien culture: • Who owns it? • Who is in control? • What are the deliverables? • How much will we make? • What happens if someone says something bad/wrong etc? • Who does …… ? • Who approves? 19 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
  20. 20. So what are the rules? • Mashup the invented wheels • Porous Design • Think networked design • Maximise the adaptations and iterations • Start Somewhere and experiment • Let it emerge 20 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu
  21. 21. © Deloitte Touche Tohmatsu, 2007. All rights reserved. Liability limited by a scheme approved under Professional Standards Legislation. Confidential This document and the information contained in it are confidential and should not be used or disclosed in any way without our prior consent.
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