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Disruptive Innovation

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Presentation on how disruptive innovation can work with references to disruptive models from the past and current disruptions occurring

Presentation on how disruptive innovation can work with references to disruptive models from the past and current disruptions occurring

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  • 1. Disruptive InnovationHow to find the small bets that lead to big wins…
  • 2. Housekeeping
    • Turn phones on
    • 3. Stick them on silent
    • 4. Tweet the interesting stuff
    • 5. Use #ACBC11
    • 6. Refer to me as @rexster
    • 7. Pay attention as Disruption Can Kill You
    2
    GIN | 2009 Live Meeting
  • 8. 3
    What do most people think about innovation?
  • 9. Where it Started
    4
    GIN | 2009 Live Meeting
  • 10. Disruptive Innovation
    "Generally, disruptive innovations were technologically straightforward, consisting of off-the-shelf components put together in a product architecture that was often simpler than prior approaches. They offered less of what customers in established markets wanted and so could rarely be initially employed there. They offered a different package of attributes valued only in emerging markets remote from, and unimportant to, the mainstream."
  • 11.
  • 12. 7
    Angioplasty vs. bypass surgery
    40
    30
    Incidence per
    10,000 population
    20
    10
    1995
    2004
    1990
    2000
    1985
    1980
    BalloonAngioplasty
    BypassSurgery
    Heart attackdeaths
    0
    Sources: Thomas Thom, National Heart, Lung and Blood Institute; GautamGowrisankaran, Washington University in St. Louis; Salim Yusuf, McMaster University, The Interheart Study; as reported in National Geographic, February 2007
  • 13. 8
    New market disruption: No more heartache
    Basis of competition
    Effectiveness
    Overshoot
    CostInvasivenessRisk
    Cardiac surgery
    Differentbasis ofcompetition
    Disruption
    Upmarket march
    Angioplasty
    Foothold
    Time
    Time
  • 14. Can you spot disruption?Give me some examples from history or today’s newspaper
    9
  • 15. Good Enough … not necessarily better, but different
  • 16. So what makes disruption so special?
  • 17. 12
  • 18. The web is dead? Long live the web
  • 19. 14
  • 20. 15
  • 21. Apple – Lessons in Disruption
    The iPod + iTunes + Content disrupts Music
    The iPod Touch sustains innovation and enables
    The iPhone + Developer Crowd which disrupts the dumb phone market and enables
    The iPad which will disrupt the PC/Mac market
    Adds movie content and kill video shops while we are at it
  • 22. Major trends in a word
    Clomosoda
    Cloud + Mobile + Social + Data
  • 23. The Crowd
    18
  • 24. 19
  • 25. 20
  • 26. 21
  • 27. 22
  • 28. 23
  • 29. 24 Sustaining Innovation in Large Organisations
    Innovation happens at Intersections - eMue
    Mutual Authentication Solution that addresses Identity Theft & Fraud
    Industrial Designer
    Former Chief Security Officer
    of Westpac
    © 2007 Deloitte Touche Tohmatsu Ltd
  • 30. 25 Sustaining Innovation in Large Organisations
    © 2007 Deloitte Touche Tohmatsu Ltd
    Prototyping – Putting these components….
  • 31. 26 Sustaining Innovation in Large Organisations
    This….
    © 2007 Deloitte Touche Tohmatsu Ltd
    Into this….
  • 32. 27 Ideas at Work – Minimising the cost of evaluation & testing
    © 2007 Deloitte Touche Tohmatsu
    Happy Days
  • 33. 28
  • 34. 29
  • 35. 30
  • 36. How fast does can disruption happen?
    Genetics
    Nanotech
    Robotics
    Performance
    Mechanicaltechnologies
    Process technologies
    Time
  • 37. Three points to remember
    Think Big
    Bet Small
    Be Disruptive
  • 38. Takeouts
    Have your strategic radar on for both risk and opportunities
    Technology doesn’t standstill, it goes on an upward march
    Get in early and prototype, be good enough
    You don’t need to bet the farm but you have to drive upward
    It is the business model + the tech
    Who is the Home Brew Computer Club in your industry?
    Don’t apply business processes of today when playing in the Innovation space