Disruptive Innovation
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Disruptive Innovation

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Presentation on how disruptive innovation can work with references to disruptive models from the past and current disruptions occurring

Presentation on how disruptive innovation can work with references to disruptive models from the past and current disruptions occurring

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    Disruptive Innovation Disruptive Innovation Presentation Transcript

    • Disruptive InnovationHow to find the small bets that lead to big wins…
    • Housekeeping
      • Turn phones on
      • Stick them on silent
      • Tweet the interesting stuff
      • Use #ACBC11
      • Refer to me as @rexster
      • Pay attention as Disruption Can Kill You
      2
      GIN | 2009 Live Meeting
    • 3
      What do most people think about innovation?
    • Where it Started
      4
      GIN | 2009 Live Meeting
    • Disruptive Innovation
      "Generally, disruptive innovations were technologically straightforward, consisting of off-the-shelf components put together in a product architecture that was often simpler than prior approaches. They offered less of what customers in established markets wanted and so could rarely be initially employed there. They offered a different package of attributes valued only in emerging markets remote from, and unimportant to, the mainstream."
    • 7
      Angioplasty vs. bypass surgery
      40
      30
      Incidence per
      10,000 population
      20
      10
      1995
      2004
      1990
      2000
      1985
      1980
      BalloonAngioplasty
      BypassSurgery
      Heart attackdeaths
      0
      Sources: Thomas Thom, National Heart, Lung and Blood Institute; GautamGowrisankaran, Washington University in St. Louis; Salim Yusuf, McMaster University, The Interheart Study; as reported in National Geographic, February 2007
    • 8
      New market disruption: No more heartache
      Basis of competition
      Effectiveness
      Overshoot
      CostInvasivenessRisk
      Cardiac surgery
      Differentbasis ofcompetition
      Disruption
      Upmarket march
      Angioplasty
      Foothold
      Time
      Time
    • Can you spot disruption?Give me some examples from history or today’s newspaper
      9
    • Good Enough … not necessarily better, but different
    • So what makes disruption so special?
    • 12
    • The web is dead? Long live the web
    • 14
    • 15
    • Apple – Lessons in Disruption
      The iPod + iTunes + Content disrupts Music
      The iPod Touch sustains innovation and enables
      The iPhone + Developer Crowd which disrupts the dumb phone market and enables
      The iPad which will disrupt the PC/Mac market
      Adds movie content and kill video shops while we are at it
    • Major trends in a word
      Clomosoda
      Cloud + Mobile + Social + Data
    • The Crowd
      18
    • 19
    • 20
    • 21
    • 22
    • 23
    • 24 Sustaining Innovation in Large Organisations
      Innovation happens at Intersections - eMue
      Mutual Authentication Solution that addresses Identity Theft & Fraud
      Industrial Designer
      Former Chief Security Officer
      of Westpac
      © 2007 Deloitte Touche Tohmatsu Ltd
    • 25 Sustaining Innovation in Large Organisations
      © 2007 Deloitte Touche Tohmatsu Ltd
      Prototyping – Putting these components….
    • 26 Sustaining Innovation in Large Organisations
      This….
      © 2007 Deloitte Touche Tohmatsu Ltd
      Into this….
    • 27 Ideas at Work – Minimising the cost of evaluation & testing
      © 2007 Deloitte Touche Tohmatsu
      Happy Days
    • 28
    • 29
    • 30
    • How fast does can disruption happen?
      Genetics
      Nanotech
      Robotics
      Performance
      Mechanicaltechnologies
      Process technologies
      Time
    • Three points to remember
      Think Big
      Bet Small
      Be Disruptive
    • Takeouts
      Have your strategic radar on for both risk and opportunities
      Technology doesn’t standstill, it goes on an upward march
      Get in early and prototype, be good enough
      You don’t need to bet the farm but you have to drive upward
      It is the business model + the tech
      Who is the Home Brew Computer Club in your industry?
      Don’t apply business processes of today when playing in the Innovation space