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  • 1. Mastering Online Ranking Conference 2012
  • 2. WHY USE PPC LEAD GEN CAMPAIGN? Effective Way Building Mailing Leads Fresh Mailing Leads More Targeted Leads Reusable Traffic Proven Cost-effective
  • 3. PPC CAMPAIGNS KWs With Low CPC Bids? KWs With Low Competition? KWs With High Search Volume?
  • 4. Thousand of Dollars Question?
  • 5. TARGET NICHE Government Programs are available to assist residents in nearly every major part of their lives. Subsidies, Cash loans, Housing, Food, Health Care and Education to Citizens.
  • 6. WHY GOVERNMENT PROGRAMS?
  • 7. GOVERNMENT PROGRAMS Have A Low CPC Bids Have A Low Competition Have A High Search Volume 50% - 62% of Affiliate Network Offers are Financial Related. Financial Related Offers are Top Converters
  • 8. CPA Offers (Mix & Match)
  • 9. 1. Campaign – Food Stamp What is Food Stamp? Food Stamp Program is a program created by the US federal government to provide Food Coupons to people with low-income families and individuals.
  • 10. Food Stamp vs Grocery Coupon SV/CPC
  • 11. What CPA Offers For Food Stamp $3.00 $1.80 $2.20
  • 12. 2. Campaign – WIC What is WIC Program? Women, Infants and Children is a federal program designed to provide Food to low-income families and individuals
  • 13. WIC vs Restaurant Survey SV/CPC
  • 14. What CPA Offers For WIC $2.60 $2.10 $3.50
  • 15. 3. Campaign – TANF Program What is TANF Program? Temporary Assistance for Needy Families (TANF) is a government program that gives Cash Assistance to needy families and individuals.
  • 16. TANF vs Cash Assistance SV/CPC
  • 17. What CPA Offers For TANF $35.00 $17.00 $27.00
  • 18. CPC Offers(Maximize Revenue)
  • 19. CPC - Free Credit Score $1.60CPC - Loan Modification $2.00 CPC - Mortgage Assistance $1.80
  • 20. Mortgage Assistance - $1.80 CPCDebt Relief - $2.00 CPCMortgage Refinance - $2.10 CPCBankruptcy Assistance - $1.75 CPC