MISTAKES IN 
5STORYTELLING PART 
1
WE KEEP HEARING ABOUT THE 
BENEFITS OF STORYTELLING
Sadly, not too many 
business presenters know 
HOW OR WHEN 
TO TELL A STORY
MISTAKE #1 
Some presenters announce: “Let 
me start with a story”
“Let me start with a story” triggers the wrong 
mindset for business audiences, who 
typically “don’t have time for storie...
TO TELL A STORY WELL, 
YOU MUST TRANSITION TO IT WELL
SAYING SOMETHING LIKE: 
“Here is how we can 
prevent the disaster that 
happened last year” 
GETS PEOPLE’S ATTENTION 
MORE...
STARTING WITH THE 
CONCLUSION 
is an effective way to get attention in 
a business setting: 
“You don’t need a title to be...
MISTAKE #2 
Some presenters think they are 
sharing stories, when in reality, 
they are sharing facts
TAKE A LOOK AT 
THE NEXT SCREEN 
It has the makings of a story, 
but it’s just facts
The average American has a 23-minute commute, 
which isn't all that bad. But for many Americans, that 
trip is much longer...
THIS IS NOT A STORY BECAUSE NOTHING HAPPENS 
The average American has a 23-minute commute, 
which isn't all that bad. But ...
A story must have a distinct time, place, 
character, and an event THAT 
HAPPENED FOR A PURPOSE
MAKE YOUR AUDIENCE WONDER: 
“…THEN WHAT HAPPENED?”
MISTAKE #3 
Some presenters get the 
hero wrong
ALL GOOD 
STORIES HAVE A 
HERO
In most corporate 
presentations, you or 
your company is the hero 
AUDIENCES 
DO NOT CARE 
ABOUT THAT
MAKE YOUR 
AUDIENCE THE HERO
SHOW THEM HOW THEY 
BECOME THE HERO WHEN 
THEY ACT ON YOUR MESSAGE
“Imagine yourself the leader 
in your industry” works better 
as a story intro than “Let me 
show you what our company 
do...
MISTAKE #4 
Some presenters don’t relate 
stories to people’s experiences
If someone tells you 
a story about flying 
into space, but does 
not relate it to your 
routines or 
thoughts, that story...
STORIES BECOME 
MEMORABLE WHEN WE CAN 
RELATE THEM TO OUR 
EXPERIENCES
In a recent episode 
of Mad Men, Peggy Olson 
pitched Burger Chef. She 
drew on the Apollo 11 
landing and the family 
con...
Then she linked 
the idea of family 
connection created 
by the Moon landing to 
the connection people 
feel at the dinner...
MISTAKE #5 
Some presenters mention a 
story only once
STORIES HAVE HIGHER RECALL THAN 
FACTS, but that still does not guarantee people will 
remember your particular stories.
THESE DAYS, WE ARE DROWNING IN STORIES
If a story makes an important point, 
ALLUDE TO IT MULTIPLE TIMES TO ENSURE 
RECALL.
Find out other reasons people 
forget your content and what you 
can quickly do about it. 
USE BRAIN SCIENCE 
TO CONTROL W...
Link to Part 2 of 
Mistakes in Storytelling 
Register for the webinar on 
September, 25th, 10am PST 
Click here to learn m...
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5 Mistakes in Storytelling: Part 1

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The purpose of this presentation is to list 5 typical mistakes people make when sharing stories in business settings.

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Transcript of "5 Mistakes in Storytelling: Part 1"

  1. 1. MISTAKES IN 5STORYTELLING PART 1
  2. 2. WE KEEP HEARING ABOUT THE BENEFITS OF STORYTELLING
  3. 3. Sadly, not too many business presenters know HOW OR WHEN TO TELL A STORY
  4. 4. MISTAKE #1 Some presenters announce: “Let me start with a story”
  5. 5. “Let me start with a story” triggers the wrong mindset for business audiences, who typically “don’t have time for stories”
  6. 6. TO TELL A STORY WELL, YOU MUST TRANSITION TO IT WELL
  7. 7. SAYING SOMETHING LIKE: “Here is how we can prevent the disaster that happened last year” GETS PEOPLE’S ATTENTION MORE THAN ANNOUNCING: “Let me tell you a story…”
  8. 8. STARTING WITH THE CONCLUSION is an effective way to get attention in a business setting: “You don’t need a title to be a leader. Here is an example that illustrates this point. Three weeks ago…”
  9. 9. MISTAKE #2 Some presenters think they are sharing stories, when in reality, they are sharing facts
  10. 10. TAKE A LOOK AT THE NEXT SCREEN It has the makings of a story, but it’s just facts
  11. 11. The average American has a 23-minute commute, which isn't all that bad. But for many Americans, that trip is much longer. Some of those long commutes are by choice. Some people choose to live far away from the office for better schools, a bigger house, or to be closer to family and friends. Others get stuck in a long commute when they lose their jobs and end up not being able to find anything closer.
  12. 12. THIS IS NOT A STORY BECAUSE NOTHING HAPPENS The average American has a 23-minute commute, which isn't all that bad. But for many Americans, that trip is much longer. Some of those long commutes are by choice. Some people choose to live far away from the office for better schools, a bigger house, or to be closer to family and friends. Others get stuck in a long commute when they lose their jobs and end up not being able to find anything closer.
  13. 13. A story must have a distinct time, place, character, and an event THAT HAPPENED FOR A PURPOSE
  14. 14. MAKE YOUR AUDIENCE WONDER: “…THEN WHAT HAPPENED?”
  15. 15. MISTAKE #3 Some presenters get the hero wrong
  16. 16. ALL GOOD STORIES HAVE A HERO
  17. 17. In most corporate presentations, you or your company is the hero AUDIENCES DO NOT CARE ABOUT THAT
  18. 18. MAKE YOUR AUDIENCE THE HERO
  19. 19. SHOW THEM HOW THEY BECOME THE HERO WHEN THEY ACT ON YOUR MESSAGE
  20. 20. “Imagine yourself the leader in your industry” works better as a story intro than “Let me show you what our company does.”
  21. 21. MISTAKE #4 Some presenters don’t relate stories to people’s experiences
  22. 22. If someone tells you a story about flying into space, but does not relate it to your routines or thoughts, that story is quickly FORGOTTEN.
  23. 23. STORIES BECOME MEMORABLE WHEN WE CAN RELATE THEM TO OUR EXPERIENCES
  24. 24. In a recent episode of Mad Men, Peggy Olson pitched Burger Chef. She drew on the Apollo 11 landing and the family connection the event created at the time.
  25. 25. Then she linked the idea of family connection created by the Moon landing to the connection people feel at the dinner table. STORIES WORK BEST WHEN WE LINK THEM TO PEOPLE’S EXPERIENCES.
  26. 26. MISTAKE #5 Some presenters mention a story only once
  27. 27. STORIES HAVE HIGHER RECALL THAN FACTS, but that still does not guarantee people will remember your particular stories.
  28. 28. THESE DAYS, WE ARE DROWNING IN STORIES
  29. 29. If a story makes an important point, ALLUDE TO IT MULTIPLE TIMES TO ENSURE RECALL.
  30. 30. Find out other reasons people forget your content and what you can quickly do about it. USE BRAIN SCIENCE TO CONTROL WHAT PEOPLE REMEMBER Register for the webinar on September, 25th, 10am PST Click here to learn more about the Brain Science Webinar Join our webinar
  31. 31. Link to Part 2 of Mistakes in Storytelling Register for the webinar on September, 25th, 10am PST Click here to learn more about the Brain Science Webinar

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